Burger King ‘Moldy Whopper’ ad gross or genius? Twitterati wonders
Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth
Burger King has been in the news recently for a recent ad, showing a rotting Whopper covered in mould. The burger chain has made a complete departure from the usual ads that go to great lengths to make food look more appetising than it really is. But as counterintuitive as their approach may seem, Burger King intended to send out a strong message with the mouldy burger ad.
Earlier, the burger chain had announced that it will stop using artificial colours, flavours and preservatives to enhance their food. The spot, which was shared on their social media accounts, is therefore in line with their promise of offering healthier options to the consumers.
The ‘Moldy Whopper’ ad has been conceptualised by Ogilvy’s INGO and David Miami. It also seems to take a dig at their biggest competitor, whose burgers are believed to last for years without spoiling – indicating the heavy use of preservatives.
Here is the ad:
The ad started trending on social media soon after it was launched on Wednesday. While some lauded Burger King for their unorthodox approach, others were figuratively left with a bad taste in their mouths. Here are some of the most interesting reactions to the mouldy burger ad on Twitter:
Burger King pushed the envelope with the Moldy Whopper campaign to show that they are doing away with using artificial additives. Do they get a Pat or Slap? #PatonBrands #BurgerKing #moldywhopper pic.twitter.com/gYQsnP4M4f— Pat Mahlangu (@iam_patmahlangu) February 21, 2020
Observation: The lettuce, that is covered in mayonnaise, is the last thing to go. That supports my view that foods containing mayo (like potato salad) will be fine if left out at a picnic. In fact, will stay safe longer. The vinegar in mayo is a natural preservative.#BurgerKing— Bev Cross (@BevCross1) February 21, 2020
Restaurants Owner : Any suggestions for the leftover food?— Sandip G (@SandipG_) February 21, 2020
Ad Agency : Leave it for few more days. When it got rotten, click pictures & use it as for your new ad campaign.
Restaurant Owner : ?@BurgerKing #BurgerKing #moldywhopper https://t.co/jnuttx07dI
#BurgerKing redefined the basic rules of advertising— Malek A. Khatib (@Malek_A_Khatib) February 20, 2020
I’m so tired of fear-based marketing in the food industry. The scare tactics and misinformation is just furthering our already burdened relationship with food in America #burgerking #allfoodisrealfood— Sam Harva (@samharva) February 20, 2020
It's brilliant really. Especially if you do a side by side with a 5 year old cheeseburger from McDonald's that looks the same as the day it was purchased. Viewers are missing the point.— Nick's Garden (@NicksGarden) February 19, 2020
The jury is still out on whether Burger King's audacious move is foolhardy or sheer genius. But the restaurant chain has managed to generate a lot of social media chatter around the brand, which is a big win in itself.
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