Burger King ‘Moldy Whopper’ ad gross or genius? Twitterati wonders

Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth

e4m by exchange4media Staff
Updated: Feb 21, 2020 3:22 PM
Burger king

Burger King has been in the news recently for a recent ad, showing a rotting Whopper covered in mould. The burger chain has made a complete departure from the usual ads that go to great lengths to make food look more appetising than it really is. But as counterintuitive as their approach may seem, Burger King intended to send out a strong message with the mouldy burger ad.

Earlier, the burger chain had announced that it will stop using artificial colours, flavours and preservatives to enhance their food. The spot, which was shared on their social media accounts, is therefore in line with their promise of offering healthier options to the consumers.

The ‘Moldy Whopper’ ad has been conceptualised by Ogilvy’s INGO and David Miami. It also seems to take a dig at their biggest competitor, whose burgers are believed to last for years without spoiling – indicating the heavy use of preservatives.

 Here is the ad:

The ad started trending on social media soon after it was launched on Wednesday. While some lauded Burger King for their unorthodox approach, others were figuratively left with a bad taste in their mouths. Here are some of the most interesting reactions to the mouldy burger ad on Twitter:

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