Madchatter Brand Solutions bags Blink Digital’s PR mandate

Madchatter will work on showcasing the work being done by Blink while managing the overall communications for the agency

e4m by exchange4media Staff
Updated: Feb 21, 2020 10:59 AM
Madchatter Blink Digital

Madchatter Brand Solutions has won the Public Relations mandate for Mumbai-based digital agency – Blink Digital. The PR firm will work on showcasing the work being done by Blink while managing the overall communications for the agency.

Blink Digital is a full-service digital agency that works with brands like KFC India, Dream11, Spartan Poker, Amazon, Intel, Borosil among other giants.

Speaking about the win, Rikki Agarwal, Co-founder, Chief Business & Operating Officer at Blink Digital, said: “While Blink has done campaigns that have gotten global eyeballs and several international accolades, we wanted an industry expert that could showcase our work and help us generate more conversations in the digital space. We had seen Madchatter’s work in the marketing and advertising industry and are delighted to have them on board as our communications partner.”

Agarwal further added, “For instance, we had done a campaign for KFC in 2016 where we helped launch the Watt-a-Box that garnered millions of impressions and even landed up a spot on the Jimmy Kimmel show. We want our campaigns to be seen and heard in a more strategic way now.”

Rachna Baruah, Founder and Director at Madchatter Brand Solutions, said: “Our work in the marketing industry has been extensive since we launched in 2017. With our media ties and strategic ideas in the industry, we want to create a larger share of voice for Blink in the public and elevate their image in the industry. We are looking forward to growing with them and getting inspired to do more clutter-breaking work like them.”

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