In a first, Netflix & Amazon to take the stage at Cannes Lions

Among other speakers, David Droga, Founder and Creative Chairman, Droga5, and The New York Times' Chief Marketing Officer David Rubin will reflect on their creative partnership

e4m by exchange4media Staff
Updated: Feb 21, 2020 11:47 AM
Cannes Lions 2020

Netflix and Amazon will be speaking for the first time at Cannes Lions this year.

Claudine Cheever, Global Head of Brand and Advertising, at Amazon said: “Amazon will share how it continues to build a sustainable and authentic brand by focusing on creating the best customer experience in every communication, being self-aware but not self-obsessed, and staying humble.”

On behalf of Netflix, the event will be attended by Chris Breen, Chief Creative Officer, Chemistry and Jean Tanis, Global Marketing Creative Lead, Netflix. They will be talking about how Netflix creates anticipation around programming. In their first appearance on stage at Cannes Lions, Netflix will share the story of how the brand has built a business on world-class storytelling.

Among the other prominent speakers at the festival will be David Droga, Founder and Creative Chairman, Droga5, and The New York Times' Chief Marketing Officer David Rubin who will reflect on the creative partnership that led to their work on the ‘The Truth is Worth It’.

Microsoft and McCann Worldgroup will be represented by Kathleen Hall, Corporate Vice President of Brand, Advertising and Research, Microsoft, and Rob Reilly, Global Creative Chairman, McCann Worldgroup. They will talk about how behind Microsoft’s shift from being a tech company to the top-performing creative business is a partnership with McCann Worldgroup.

Global big-growth brands will share their secrets for success at the festival.

Ari Weiss, Chief Creative Officer, DDB Worldwide and Michelle St Jacques, Chief Marketing Officer, Molson Coors, will share how the Molson Coors-DDB story began on Michelle’s first day on the job, when a competitor’s Super Bowl ad took a swipe at the brand. Their first piece of creative work was born within 24 hours, and what followed was a parallel reignition of creative culture in the two organisations – a supercharged comeback led by the ambitious duo.

Marc Pritcard, Chief Brand Officer, P&G will talk about how the world’s largest advertiser maintains its number one position by continually disrupting itself rather allowing itself to be disrupted.

Fernando Machado, Global Chief Marketing Officer, Burger King will tell us how they ensure brand activism starts with brand accountability.

Lynne Biggar, Executive Vice President and Chief Marketing and Communications Officer, Visa, will be one of the key speakers.

Johan Pihl, Executive Creative Director, RBK, and Mathias Wikström, Executive Creative Director, RBK, will share the story of how the founders of Doconomy are changing the world on dollar at a time: by creating a new banking service that tracks its users’ carbon footprint every time they make a purchase. This is a story of how consumption disruption wins Lions and saves the planet.

Mie-Leng Wong, Head of Global Brands - Cadbury, Halls & Tang, Mondelez International, along with Ben Wicks, Global Brand Director, Cadbury Mondelez International, and Darren Bailes, Executive Creative Director, VCCP, will share a candid account of how a team turned around the fortunes of the biggest chocolate brand in the world around: restoring its heart and soul (and returning it to growth).

Lidia Fonseca, EVP Chief Digital and Technology Officer, Pfizer and Michael Treff, President, Code and Theory, will share how creativity's power to influence experience design is a beacon of hope for the healthcare industry. It will liberate patients to make their own decisions and imbue trust with doctors. Learn how Pfizer is designing tools that empower patients and move the industry forward.

Mindy Grossman, President and CEO, WW International, and Charles Day, Founder, The Lookinglass, will also grace the festival.

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