Reliance Entertainment’s WWO ropes in Prabhat Choudhary as Business Head

World Wide Open is Reliance Entertainment’s in-house digital movie marketing and media buying arm

e4m by exchange4media Staff
Updated: Feb 21, 2020 4:02 PM

Reliance Entertainment has roped in marketing communications strategist Prabhat Choudhary to head World Wide Open (WWO), its in-house digital movie marketing and media buying arm. He now takes charge of WWO alongside Spice PR and Entropy Digital.

World Wide Open has worked on digital campaigns of films like ‘Simmba’, ‘Golmaal Again’, ‘Veere Di Wedding’, ‘Super 30’, ‘Dear Zindagi’, ‘Jab Harry Met Sejal’, ‘ Saand Ki Aankh’, ‘Rabta’, ‘Stree’, ‘Half Girlfriend’, ‘Parmanu’, and more.

WWO has serviced production houses like Red Chillies Entertainment, Balaji Motion Pictures Limited, Maddock Films, Color Yellow and Sony Music India.

Prabhat Choudhary is the founder of PR agency Spice PR and co-owner of the celebrity digital marketing agency, Entropy.

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