Burger King India brings people closer ‘virtually’ with #ReassuringWhopper

As part of the campaign, conceptualised by Famous Innovations, consumers can send a Whopper to their special someone by tagging @BurgerKingIndia on social media handles

e4m by exchange4media Staff
Published: May 11, 2020 11:23 AM  | 2 min read
Burger King

Burger King India has introduced the #ReassuringWhopper campaign with an aim to bring together people, separated in these trying times. Amidst the current situation, while many are staying at home with family, there are some who are living away from their loved ones.

The campaign has been conceptualised by Famous Innovations and executed by FoxyMoron. As part of the campaign, consumers can now send a Whopper to their special someone by just tagging @BurgerKingIndia on social media handles. Upon tagging, Burger King India, will deliver a whopper to consumers at both ends, which they can relish together virtually.

Elaborating on the thought, Srinivas Adapa, CMO, Burger King India said, “Food has always brought people together. In these trying times, we hope the Whopper can bring a bit of joy to families and friends who are physically separated. One can’t go the distance, but with the ‘Reassuring Whopper’, we would like to provide a moment of connectedness by sharing the Whopper albeit virtually. Burger King as a brand has always believed in finding the lighter and brighter side of things, and in these times, this is our little ray of optimism and positivity.”

Raj Kamble, Founder and CCO, Famous Innovations, said: "If you've ever lived away from parents when young, you know that they have only one important question for you all day - are you eating on time? There's nothing quite like the reassurance of knowing that someone who love is eating well, and better yet, sharing a meal with them (even if it's over a video call). At a time when a lot of people may be alone and feeling far away from everyone and everything they care about, we hope that this small gesture will create joy in their day.”

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