RuPay considering superstar Hrithik Roshan for upcoming campaign?

The campaign intends to drive credit card adoption among GenZ, say sources

e4m by e4m Staff
Published: Mar 22, 2025 7:02 PM  | 1 min read
Hrithik Roshan
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RuPay's looking to bring Superstar Hrithik Roshan onboard for their next gig. Think: sleek digital payments meets global icon. But, hold up – how will GenZ react to Superstar Hrithik as the brand ambassador?

RuPay's playing the "instant payments, UPI-linked credit card" card. But Gen-Z? They live for their trends, their jokes, and what resonates with their world. "If you know, you know." If you don't? Well...

Will Hrithik be the ultimate disruptor, or will Gen-Z be like, "Nah, this club's ours"? Whispers say.

RuPay's aiming for a generational showdown. If Hrithik joins, things are about to get interesting. With RuPay putting a big name forward for their next move, will there be a clash of the generations or will the vibe just fine?

Stay tuned to see if Hrithik Roshan takes the spotlight in RuPay’s next big move. Popcorn’s ready. 

Published On: Mar 22, 2025 7:02 PM