Hrithik Roshan birthday: A (Greek) godly amount of brand appeal?

Bollywood's—nay, the world's—sexiest Asian man of the decade, according to People Magazine, Hrithik Roshan, turns 50 years old today. It’s safe to say that 50 has never looked this good on anyone. Born on 10th January 1974, Hrithik Roshan is one of Bollywood's most celebrated actors.

With his debut in Kaho Na Pyaar Hai (2000), he instantly clicked with audiences, and soon, a long line of hits poured into his acting career, including Mission Kashmir, Fiza, Kabhi Khushi Kabhi Gham, Krrish, Dhoom 2, Jodhaa Akbar, Zindagi Na Milegi Dobara, Agneepath, War, and Super 30.

The love for Hrithik isn't limited to just viewers—brands and advertisers love him equally, if not more. His transition from the hot chocolate boy image in Kabhi Khushi Kabhi Gham to an action hero in War, and to varied roles across all genres, has made him an incredible and versatile choice for brand advertisements. According to the Kroll Celebrity Evaluation Report of 2023, he ranks 11th on the celebrity list with a brand value of $78.5 million.

Looking at his brand value and advertising journey, Hrithik has been the face of several big brands, including Coca-Cola, Bisk Farm, Probus Insurance, Myntra, Arrow, MyFitness, Ferrero Group India, Hero Motocorp, BeatXP, Burger King, Mobil, Clear, Mountain Dew, Zomato, Beardo, Paragon, Rado, Provogue, Parle Hide and Seek, and Reliance Communications, among many others. He also owns his fitness brand, HRX, valued at Rs 1,000 crore. Since its launch in 2013, HRX has seen significant growth and is now one of India’s leading celebrity-endorsed brands.

In celebration of the Greek God of Bollywood, we bring you a list of his recent advertisements, where he adds his “Hrithik Roshan Sparkle” and, of course, his unmatched charm to each brand ad.

HRX

As the founder and face of HRX, Hrithik Roshan embodies the brand's ethos of fitness and style, promoting activewear that encourages individuals to push their limits.

https://www.instagram.com/reel/DEU8I5Atx2u/?igsh=MzJ1NHJvcDd6ZGhz 

Beardo

Hrithik Roshan stars in Beardo's "Evolution Ends with the Bearded Boss" campaign, challenging societal norms. Walking through an art gallery, he redefines modernity by celebrating individuality and grooming, inspiring men to embrace uniqueness as leaders and trailblazers.

https://www.instagram.com/reel/DD1N5bvPT9_/?igsh=d3dmbDFqZTB5Zm01 

Zebronics

In a quirky ad, Hrithik Roshan contrasts reel versus reality, highlighting Zebronics' premium and aspirational tech products.

https://www.instagram.com/reel/DDjWiVSCYG9/?igsh=MXFkZjRncHJvcnk4ZQ== 

The Good Bug

Hrithik Roshan's HRX partners with The Good Bug to launch a ₹499 probiotic formula, "Metabolically Lean Supercharged Edition," promoting gut health and weight management. Hrithik endorses the science-backed product, emphasizing accessibility, innovation, and a commitment to holistic health.

https://www.instagram.com/reel/DDZW-D4Smdj/?igsh=bjhucXdxamd6MzM3 

Rado

Hrithik Roshan, as Rado's brand ambassador, unveiled the new Featherweight Collection, highlighting the brand's innovative and lightweight timepieces.

https://www.instagram.com/reel/C_-L1eBNgci/?igsh=aWZtZzh2cHBleXdk 

Jeep India

Hrithik Roshan joins Jeep India's "The One and Only" campaign, promoting the MY24 Jeep Wrangler Rubicon. He shares his enthusiasm for the brand, aligning with Jeep's spirit of adventure and excellence.

https://www.instagram.com/reel/C_SZ3x4vxof/?igsh=MTZiNTIxZ2JlNTgycA== 

Ferrero Rocher

Hrithik Roshan has been associated with Ferrero Rocher, bringing his charm to the brand's luxurious chocolate offerings. This ad showcases him in a Rakhi-themed plot.

https://www.instagram.com/reel/C-HR7EKvMb5/?igsh=MXRwN3I3cTdoMmx2dQ== 

Bisk Farm

Hrithik Roshan endorses Bisk Farm's Googly Biscuits, bringing his star power to the brand's marketing efforts.

https://www.instagram.com/reel/C8oLQHeuzAz/?igsh=c2VlN3pqY3dmMnFr 

Myntra

Hrithik has collaborated with Myntra, promoting their range of fashion and fitness products at HRX and emphasizing his personal style.

https://www.instagram.com/reel/C7oH1OVv0Zh/?igsh=dmsyb3U5Z2N2bnN6 

Next we'll be seeing Hrithik in the much anticipated, Netflix docu-series, 'The Roshans on Netflix', which explores the life and talent of the Roshan family. The intriguing trailer, released just a day before his birthday, has fans gaga over the heartwarming trail of celebs celebrating the family’s rich history.

https://www.instagram.com/reel/DEmdnRmSHSQ/?igsh=MXBsdml2M3luOXFuZw==