Mountain Dew unveils TVC with Hrithik Roshan

The new Mountain Dew TVC will be amplified through a 360-degree campaign

by e4m Staff
Published: Sep 10, 2025 11:17 AM | 1 min read

Mountain Dew has unveiled a TVC campaign, featuring brand ambassador Hrithik Roshan.

The film showcases Hrithik in a gripping outdoor adventure as he confronts a daunting natural obstacle.

Speaking about the campaign, Hrithik Roshan said: “Fear is something we all face, but it’s courage that defines us. The latest Mountain Dew campaign reiterates the power of embracing courage and taking that leap of faith. I’m proud to be associated with a brand that inspires millions with its philosophy of ‘Darr Ke Aage Jeet Hai.’ Now, with the new ₹20 400ml pack, Mountain Dew makes that experience even more accessible.”

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Commenting on the launch, Akankshaa Dalal, Category Head, Mountain Dew, PepsiCo India, said: “At Mountain Dew, our philosophy has always been to inspire people to embrace challenges head-on. The launch of our ₹20, 400ml PET pack is another step in making the Dew experience more accessible, while staying true to our bold identity. Backed by consumer insights, this innovation delivers greater value without compromise, and our new campaign with Hrithik Roshan perfectly captures the essence of courage and triumph that defines Mountain Dew.”

The new Mountain Dew TVC will be amplified through a robust 360-degree campaign spanning television, digital, outdoor, and social media.