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Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today
exchange4media Staff 5 days ago
Pitch CMO Summit, a flagship property of the exchange4media group, witnesses a gathering of the best minds in marketing
exchange4media Staff 05-May-2018
From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent of the watch time.
exchange4media Staff 01-May-2018
At Mountain Dew, we believe in leveraging the power of stories to create authentic consumer experiences, says Naseeb Puri, Director, Mountain Dew, PepsiCo India in an interview with Exchange4Media
FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture
exchange4media Staff 30-June-2017
We spoke to Vipul Prakash, Vice President-Beverages, PepsiCo about the company’s growing portfolio of healthier products, marketing strategy, dependence on digital association with Sports and more
Madhuwanti Saha 26-February-2016
With the agenda to spread its digital services Pan-Asia, Digital Quotient hits a rapid expansion mode
exchange4media Staff 13-November-2014
Prakash, who currently is Vice President, Innovations, PepsiCo Dubai is to take over from Deepika Warrier as Pepsico Marketing Head in October this year, according to media reports
exchange4media Staff 04-August-2014
With more than 2.4 billion people connected to the internet, the boundary between virtual and real is blurring. Norm Johnston, Chief Digital Officer, Mindshare asks marketers to apply adaptive marketing in this increasingly connected world
Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand
The consumer engagement programme is being promoted on-air as well as through extensive online and in-stadia initiatives
exchange4media Staff 11-May-2013
The actor’s image resonates well with Mountain Dew’s philosophy and exemplifies its ‘can do’ attitude
exchange4media Staff 08-February-2013
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