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The new TVC conceptualised by Wunderman Thompson captures the dilemma and determination as Hrithik gears up to perform a larger-than-life stunt
exchange4media Staff Mar 7, 2020 9:12 AM
The decision was reportedly taken following a “closed, Omnicom-only review”
exchange4media Staff Jul 3, 2019 12:12 PM
As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study
Dolly Mahayan May 15, 2019 8:36 AM
Pissay is the first Indian woman to win 5 national titles in Road Racing and Rally Championship combined
exchange4media Staff Mar 11, 2019 3:51 PM
Brand ambassador Hrithik Roshan features in film celebrating the journey of Gerrari Offroaders - Gurmeet Virdi and Kirpal Singh Tung
exchange4media Staff Mar 5, 2019 2:24 PM
Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today
exchange4media Staff Jan 10, 2019 8:39 AM
Pitch CMO Summit, a flagship property of the exchange4media group, witnesses a gathering of the best minds in marketing
exchange4media Staff May 5, 2018 9:28 AM
From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent of the watch time.
exchange4media Staff May 1, 2018 8:55 AM
At Mountain Dew, we believe in leveraging the power of stories to create authentic consumer experiences, says Naseeb Puri, Director, Mountain Dew, PepsiCo India in an interview with Exchange4Media
Dolly Mahayan Mar 26, 2018 8:57 AM
FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture
exchange4media Staff Jun 30, 2017 4:08 PM
We spoke to Vipul Prakash, Vice President-Beverages, PepsiCo about the company’s growing portfolio of healthier products, marketing strategy, dependence on digital association with Sports and more
Madhuwanti Saha Feb 26, 2016 8:24 AM
With the agenda to spread its digital services Pan-Asia, Digital Quotient hits a rapid expansion mode
exchange4media Staff Nov 13, 2014 11:45 AM
Prakash, who currently is Vice President, Innovations, PepsiCo Dubai is to take over from Deepika Warrier as Pepsico Marketing Head in October this year, according to media reports
exchange4media Staff Aug 4, 2014 9:27 AM
With more than 2.4 billion people connected to the internet, the boundary between virtual and real is blurring. Norm Johnston, Chief Digital Officer, Mindshare asks marketers to apply adaptive marketing in this increasingly connected world
Abhinn Shreshtha Jun 2, 2014 9:05 AM
Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand
The consumer engagement programme is being promoted on-air as well as through extensive online and in-stadia initiatives
exchange4media Staff May 11, 2013 8:49 PM
The actor’s image resonates well with Mountain Dew’s philosophy and exemplifies its ‘can do’ attitude
exchange4media Staff Feb 8, 2013 7:31 PM
