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Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew

Mansi Sharma Sep 23, 2022 8:36 AM

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The new campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign

exchange4media Staff Sep 19, 2022 1:32 PM

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In the TVC, Babu takes a sip of Mountain Dew as he plunges off the top of Burj Khalifa on his bike

exchange4media Staff Feb 5, 2022 8:37 AM

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Based on the powerful life insight of ‘Darr Ke Aage Jeet Hai’, the film opens to a birds-eye view shot from the top of the Burj Khalifa where Roshan gears up to perform a daring stunt

exchange4media Staff Dec 20, 2021 3:21 PM

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The association with the actor will increase brand reach and bring alive their popular ‘Darr Ke Aage Jeet Hai’ philosophy, said the company

exchange4media Staff Dec 3, 2021 4:14 PM

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The post has clocked over 1.6 million views and 3000 comments within a span of 2 days

exchange4media Staff Apr 10, 2021 7:34 AM

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The new summer campaign encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win

exchange4media Staff Mar 16, 2021 12:53 PM

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The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well

Noel Dsouza Jan 11, 2021 8:19 AM


Mountain Dew is also the official beverage sponsor of PUBG MOBILE Pro League Americas, PUBG MOBILE World League, and PUBG MOBILE Global Championship

exchange4media Staff Sep 24, 2020 1:18 PM


Industry observers weigh in on the viral Independence Day ode conceptualised by Wunderman Thompson

Misbaah Mansuri Aug 14, 2020 8:12 AM

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The new TVC conceptualised by Wunderman Thompson captures the dilemma and determination as Hrithik gears up to perform a larger-than-life stunt

exchange4media Staff Mar 7, 2020 9:12 AM

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As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan May 15, 2019 8:36 AM

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Pissay is the first Indian woman to win 5 national titles in Road Racing and Rally Championship combined

exchange4media Staff Mar 11, 2019 3:51 PM

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Brand ambassador Hrithik Roshan features in film celebrating the journey of Gerrari Offroaders - Gurmeet Virdi and Kirpal Singh Tung

exchange4media Staff Mar 5, 2019 2:24 PM


Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today

exchange4media Staff Jan 10, 2019 8:39 AM


From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent of the watch time.

exchange4media Staff May 1, 2018 8:55 AM


At Mountain Dew, we believe in leveraging the power of stories to create authentic consumer experiences, says Naseeb Puri, Director, Mountain Dew, PepsiCo India in an interview with Exchange4Media

Dolly Mahayan Mar 26, 2018 8:57 AM


FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture

exchange4media Staff Jun 30, 2017 4:08 PM