The decision was reportedly taken following a “closed, Omnicom-only review”

exchange4media Staff 03-July-2019

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan 15-May-2019

Pissay is the first Indian woman to win 5 national titles in Road Racing and Rally Championship combined

exchange4media Staff 11-March-2019

Brand ambassador Hrithik Roshan features in film celebrating the journey of Gerrari Offroaders - Gurmeet Virdi and Kirpal Singh Tung

exchange4media Staff 05-March-2019

Hrithik Roshan, who has been the face of several brands in his 18-year career, turns 45 today

exchange4media Staff 10-January-2019

Pitch CMO Summit, a flagship property of the exchange4media group, witnesses a gathering of the best minds in marketing

exchange4media Staff 05-May-2018

From Tata Motors to Pepsi India, these 10 ads clocked an astounding 1.36 million hours of watch time, with mobile devices accounting for 83.8 per cent of the watch time.

exchange4media Staff 01-May-2018

At Mountain Dew, we believe in leveraging the power of stories to create authentic consumer experiences, says Naseeb Puri, Director, Mountain Dew, PepsiCo India in an interview with Exchange4Media

Dolly Mahayan 26-March-2018

FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture

exchange4media Staff 30-June-2017

We spoke to Vipul Prakash, Vice President-Beverages, PepsiCo about the company’s growing portfolio of healthier products, marketing strategy, dependence on digital association with Sports and more

Madhuwanti Saha 26-February-2016

With the agenda to spread its digital services Pan-Asia, Digital Quotient hits a rapid expansion mode

exchange4media Staff 13-November-2014

Prakash, who currently is Vice President, Innovations, PepsiCo Dubai is to take over from Deepika Warrier as Pepsico Marketing Head in October this year, according to media reports

exchange4media Staff 04-August-2014

With more than 2.4 billion people connected to the internet, the boundary between virtual and real is blurring. Norm Johnston, Chief Digital Officer, Mindshare asks marketers to apply adaptive marketing in this increasingly connected world

Abhinn Shreshtha 02-June-2014

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy 10-October-2013

The consumer engagement programme is being promoted on-air as well as through extensive online and in-stadia initiatives

exchange4media Staff 11-May-2013

The actor’s image resonates well with Mountain Dew’s philosophy and exemplifies its ‘can do’ attitude

exchange4media Staff 08-February-2013