mountain-dew
Prior to PepsiCo, Amit Kumar Nanchahal worked with Ola (ANI Technologies Pvt Ltd)
e4m Staff Feb 20, 2026 1:00 PM
The new Mountain Dew TVC will be amplified through a 360-degree campaign
e4m Staff Sep 10, 2025 11:17 AM
Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan
e4m Staff Feb 24, 2025 3:09 PM
Industry expert estimate that brands have already collectively invested between Rs 1,800 crore to Rs 2,000 crore in advertising campaigns, marketing activations, and digital amplification
Shalinee Mishra and Sunidhi Vijay Feb 12, 2025 9:13 AM
The campaign has adopted a new storyline for the brand’s tagline - ‘Darr ke Aage Jeet Hai’
e4m Staff Mar 14, 2024 12:45 PM
e4m NEONS OOH Awards 2023 honoured creative excellence in out-of-home advertising design & innovation
exchange4media Staff May 18, 2023 9:28 PM
The anthem titled ‘Darr Nu Darra’ is a homage to the Punjabis
exchange4media Staff Apr 25, 2023 12:04 PM
More than 200 Moj creators participated in the #darrkeaagejeethai challenge
exchange4media Staff Apr 18, 2023 5:36 PM
The campaign films show the duo gearing up to perform a never-done-before freefall stunt
exchange4media Staff Feb 26, 2023 10:00 AM
The association will see top Free Fire creators stream clutch moments and showcase engaging gameplay strategies
exchange4media Staff Feb 9, 2023 2:23 PM
The brand activation deployed real-time 3D rendering tech to generate a 25-foot 'statue of courage' for its consumer leg of 'Conquer with Courage' campaign
exchange4media Staff Jan 16, 2023 10:35 AM
Other gems from the adworld include witty spots by ClearTrip, Apollo Tyres and Mountain Dew
Mansi Sharma Sep 23, 2022 8:36 AM
The new campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign
exchange4media Staff Sep 19, 2022 1:32 PM
In the TVC, Babu takes a sip of Mountain Dew as he plunges off the top of Burj Khalifa on his bike
exchange4media Staff Feb 5, 2022 8:37 AM
Based on the powerful life insight of ‘Darr Ke Aage Jeet Hai’, the film opens to a birds-eye view shot from the top of the Burj Khalifa where Roshan gears up to perform a daring stunt
exchange4media Staff Dec 20, 2021 3:21 PM
The association with the actor will increase brand reach and bring alive their popular ‘Darr Ke Aage Jeet Hai’ philosophy, said the company
exchange4media Staff Dec 3, 2021 4:14 PM
The post has clocked over 1.6 million views and 3000 comments within a span of 2 days
exchange4media Staff Apr 10, 2021 7:34 AM
The new summer campaign encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win
exchange4media Staff Mar 16, 2021 12:53 PM
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM
Mountain Dew is also the official beverage sponsor of PUBG MOBILE Pro League Americas, PUBG MOBILE World League, and PUBG MOBILE Global Championship
exchange4media Staff Sep 24, 2020 1:18 PM
Industry observers weigh in on the viral Independence Day ode conceptualised by Wunderman Thompson
Misbaah Mansuri Aug 14, 2020 8:12 AM
The new TVC conceptualised by Wunderman Thompson captures the dilemma and determination as Hrithik gears up to perform a larger-than-life stunt
exchange4media Staff Mar 7, 2020 9:12 AM