Hrithik Roshan 'unboxes' brand new Mountain Dew flavour on Instagram

The post has clocked over 1.6 million views and 3000 comments within a span of 2 days

e4m by exchange4media Staff
Updated: Apr 10, 2021 7:34 AM
Hrithik Roshan Mountain Dew

Hrithik Roshan, who is also brand ambassador for Mountain Dew Ice™ gave a new twist to traditional social media ‘unboxing’ videos recently.  The video shows Hrithik gearing up for an unusual ‘unboxing’ – a life-size ice block is placed in front of him. Within seconds, he breaks the ice block, ultimately unveiling a bottle of the newly launched Mountain Dew Ice™.  

Speaking about the quirky video, Hrithik Roshan said, "The best actions, reactions and decisions are made with a 'thanda dimaag'. So, while Mountain Dew as a brand pushes you to face fears, this new line of product is all about facing your fears responsibly. It is a perfect time, with the onset of summer to introduce the new Mountain Dew Ice with a cool new philosophy extension." 

Hrithik’s unique ‘unboxing’ post has received over 1.6 Million views and 3000 comments within a span of 2 days. 

Hrithik also recently unveiled the first-ever TV campaign of the new Mountain Dew Ice, the refreshing, lemon juice-based fizzy beverage offering by PepsiCo India. The ‘Made for India’ Mountain Dew Ice™  developed to suit the Indian palate was launched earlier this year and is a significant milestone in PepsiCo India’s journey of innovation in the beverage category.

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