RuPay unveils digital campaign with Hrithik Roshan
The campaign, which also features actor Mihir Ahuja, promotes the brand's instant payments, UPI-linked credit card
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Published: Mar 29, 2025 11:33 AM | 1 min read
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RuPay has unveiled its campaign with actor Hrithik Roshan for its "instant payments, UPI-linked credit card" card.
The digital campaign also features actor Mihir Ahuja, taking a dig on Hrithik for being "so Y2K" and "salty".
With this campaign, RuPay's aiming for a generational showdown.
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