bollywood
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM
While Accenture is set to acquire creator and social agency Whalar, Times Internet has acquired entertainment-focused social publisher Instant Bollywood
e4m Staff Jun 9, 2026 11:53 AM
As per news agencies, JioStar has alleged that Zee Entertainment had broadcast Bollywood films that only it has the rights to
e4m Staff May 15, 2026 4:41 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Following the buzz around ‘Dhurandhar: The Revenge’, Ranveer Singh has strengthened his position as a highly sought-after brand ambassador, with over 40 endorsements across premium and mass categories
Shalinee Mishra Mar 27, 2026 8:32 AM
The project titled as ‘The Terror Report’ will serve as a sequel to ‘The Sabarmati Report’
e4m Staff Mar 24, 2026 6:40 PM
Today, the endorsement economy is no longer divided into ‘Bollywood for national’ and ‘South for regional’; it is being reshaped by cultural influence, fandom intensity, and cross-market appeal
Pooja Yadav Mar 23, 2026 9:28 AM
Beyond box office collections, ‘Dhurandhar: The Revenge’ is emerging as a case study in how projected footfalls are translating into measurable advertising value
Shalinee Mishra Mar 23, 2026 8:57 AM
The In Memoriam tribute, honours film industry figures who passed away in the previous year
Vaishnavi Deshpande Mar 16, 2026 4:43 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:24 PM
Advance bookings for ‘Dhurandhar 2’ have sparked debate as preview ticket prices in several cities rise well above the usual range for Hindi films
Vaishnavi Deshpande Mar 10, 2026 4:21 PM
To mark International Women’s Day, diplomats recreated the viral ‘Dhurandhar’ trend, blending Bollywood flair with a tribute to the women working at the mission
Vaishnavi Deshpande Mar 10, 2026 2:49 PM
Ahead of Valentine’s Day, Instamart’s public installation uses flowers, nostalgia, and real people to explore what love looks like across generations, identities, and moments
The Anupam Kher-directed film follows the journey of Tanvi a young woman on the autism spectrum who sets out to fulfil a deeply personal goal
Vaishnavi Deshpande Feb 6, 2026 4:25 PM
Dwivedi recently transitioned to The Indian Express Group to lead new Hindi digital initiatives after a 12-year tenure at Lallantop
e4m Staff Feb 6, 2026 12:19 PM
Khosla Ka Ghosla 2 is officially underway, with early signals pointing to an expansion of a universe audiences never stopped relating to
Ruhail Amin Feb 3, 2026 9:30 AM
Several celebrities have announced social media ‘breaks’ to prioritise their health
Vaishnavi Deshpande Jan 28, 2026 12:17 PM
From Ranbir Kapoor as Ross, Priyanka Chopra as Rachel, Kareena Kapoor as Monica to Aamir Khan as Chandler – a Bollywood twist on 'Friends' mixing the show's humour with filmy flair
Vaishnavi Deshpande Jan 20, 2026 7:16 PM
The Palmonas ad sees Amrita Rao channel her 'Vivah' persona, delivering her line in the same iconic style
Vaishnavi Deshpande Jan 16, 2026 5:55 PM
Hrithik Roshan’s brand associations are typically long-term and strategically aligned with his image, reinforcing credibility rather than pursuing short-term visibility
Shalinee Mishra Jan 10, 2026 8:53 AM
At a pre-game show, ‘Bhangra Empire’ performed the film’s title track, and the video quickly went viral on social media
Vaishnavi Deshpande Jan 9, 2026 4:30 PM
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Shalinee Mishra Jan 9, 2026 9:23 AM
Recent events around Kartik Aaryan, Tara Sutaria and Akshaye Khanna highlight the workings of an informal, largely unregulated influencer-driven publicity ecosystem
Shalinee Mishra Jan 9, 2026 8:53 AM
The mix of ambassador roles, digital collaborations and brand co-creation reflects how advertisers are increasingly assessing newcomers beyond box-office performance
Vaishnavi Deshpande Dec 19, 2025 5:35 PM
The film capitalises on a moment that was already viral: the Emraan Hashmi–Raghav Juyal chemistry from Netflix series The Ba**ds of Bollywood
Netflix has said Sameer Wankhede, the former NCB officer, has been overreacting to a brief satirical segment in Aryan Khan’s directorial debut and that the show lampoons the entire film industry
e4m Staff Nov 28, 2025 10:36 AM
Amitabh Bachchan, who frequently co-starred with Dharmendra in the 1970s and 80s, paid a heartfelt tribute on his blog after the actor’s passing on November 24
e4m Staff Nov 25, 2025 3:15 PM
After the news broke, celebrities and public figures took to social media to pay heartfelt tribute to Dharmendra, a star who touched generations
Vaishnavi Deshpande Nov 24, 2025 4:13 PM
One of Dharmendra’s earliest and most iconic commercial appearances was for Rajdoot Motorcycles
e4m Staff Nov 24, 2025 2:22 PM
Amid mounting cost pressures, and growing allure of micro-dramas, platforms are scaling back the number, duration, and budgets of their web-series
Kanchan Srivastava Nov 17, 2025 9:16 AM
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
e4m Staff Nov 13, 2025 4:19 PM
The couple has received widespread congratulations online following the arrival of their first child
From legendary veterans to current superstars, Bollywood (and regional cinema) erupted in a chorus of praise, pride, and emotional congratulations
How India’s eternal leading man, Amitabh Bachchan, turned every endorsement into a masterclass in trust
Soumya Gawri Oct 11, 2025 1:14 PM
This win reinforces the agency’s expertise in delivering high-impact experiences across Filmfare properties
e4m Staff Sep 24, 2025 10:20 AM
Aryan Khan’s directorial debut sets a new benchmark for organic brand integration in Indian entertainment, seamlessly blending storytelling with strategic commercial partnerships
Aryendra Khan Sep 23, 2025 9:04 AM
The collection is driven by Raid 2 and Mission: Impossible – The Final Reckoning
e4m Staff Jun 17, 2025 3:03 PM
According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ₹5,380 crore in 2023 to ₹4,679 crore in 2024 — a steep fall that reduced its market share to 40%
Aditi Gupta May 29, 2025 8:44 AM
Happy birthday Karan Johar, Bollywood’s ultimate multitasker, blending cinema, style, and storytelling into a brand all his own
Soumya Gawri May 25, 2025 9:00 AM
The film is inspired by the real-life events of 2000 when 233 soldiers were held hostage in Sierra Leone, West Africa by rebel forces
e4m Staff May 20, 2025 3:08 PM
The campaign, inspired by Bollywood, celebrates innovation, culture and creativity
e4m Staff Apr 14, 2025 5:51 PM
From boAt and Veeba to Karan Johar’s luxury jewellery line - Tyaani Jewellery, Shalini Passi has become the face of premium collaborations with top-tier endorsement deals
Sunidhi Vijay Mar 12, 2025 7:35 AM
As the veteran actor turns a year older today, we take a look at his journey
Writer Gopinath Menon takes us through the power of characters in filmmaking
Gopinath Menon Jan 30, 2025 9:30 AM
Malayalam films see 104% growth in earnings at the box office over 2023, Gujarati films 66% and Telugu 4%, while Hindi cinema slips by 13%, states the report
Jagruti Verma Jan 20, 2025 9:23 AM
As Hrithik Roshan celebrates his 50 birthday today, we look at his brand value and advertising journey
Soumya Gawri Jan 10, 2025 10:00 AM
Bombay Times, on 20th December 2024, celebrated its 30th anniversary, marking three decades of reshaping lifestyle and entertainment journalism in India
Soumya Gawri Dec 21, 2024 8:34 AM