With the changing dynamics of movie marketing and rise in digital spends, agencies are working closely with platforms and booking sites to efficiently use data to target cohorts

Shreshtha Verma Feb 18, 2020 8:20 AM

The actor has launched his own YouTube channel titled ‘Govinda No.1 and has already garnered attention for his first two songs ‘Chalna Romance Kare’ and ‘Tu Meri Dream Come True Hai’

exchange4media Staff Feb 14, 2020 5:31 PM

Watch how Shilpa Shetty, Madhuri Dixit, Riteish Deshmukh and others from the tinsel town have been ringing in Valentine's week

exchange4media Staff Feb 13, 2020 2:22 PM

Jeep Bollywood Trails is a travelogue which will be aired on AXN, Max HD and will stream on Sony Liv starting 25th January

exchange4media Staff Jan 24, 2020 12:27 PM

Findings are based on Taboola’s analysis of open web search for Bollywood stars which included 50 mn readers, 40 thousand articles, 190 mn page views and 245 mn minutes of reading

exchange4media Staff Jan 15, 2020 9:26 AM

Shah Rukh Khan and Priyanka Chopra emerge as the 'most read-about' Bollywood celeb in India

exchange4media Staff Jan 13, 2020 5:23 PM

The three movies, all giants in their own rights, have locked horns for a big brand war even as they battle it out at the box office

Neethu Mohan & Shreshtha Verma Jan 10, 2020 9:03 AM

Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion

Shikha Paliwal Jan 8, 2020 8:49 AM

The year has been a remarkable one for moviemakers because social media apps like Likee became quite prominent as avenues for movie promotions

exchange4media Staff Dec 26, 2019 5:42 PM

Prior to her work with Fox Star Studios, Kapur was Senior Vice President of Marketing with UTV Motion Pictures

exchange4media Staff Dec 17, 2019 12:54 PM

Iconic five Bollywood movies namely Amar Akbar Anthony, Jab We Met, Ishqiya, Khakhee, Masti will now be available as comic books for Bollywood fans to read and experience the fun through words

exchange4media Staff Dec 10, 2019 4:19 PM

Iconic five Bollywood movies namely Amar Akbar Anthony, Jab We Met, Ishqiya, Khakhee, Masti will now be available as comic books for Bollywood fans to read and experience the fun through words

exchange4media Staff Dec 10, 2019 4:19 PM

Shah Rukh Khan talks to the show's presenter Tom Brook on his recent films, successes, failures, movies he admires and much more

exchange4media Staff Dec 6, 2019 11:51 AM

Spread across 14 categories, the sixth edition of the event felicitated the fashionistas of Bollywood industry

exchange4media Staff Dec 5, 2019 3:48 PM

Audiences globally will now be able to enjoy Shemaroo’s content through ShemarooMe from categories such as Bollywood Premiere, Bollywood Classic, Gujarati, Marathi, Punjabi, Comedy, Devotion and Kids

exchange4media Staff Nov 18, 2019 11:26 AM

With Kartik Aaryan's 'Pati, Patni or Woh' being the latest movie in controversy, experts believe that controversies only help movies to attract more audiences, grab more eyeballs and boosts revenues

exchange4media Staff Nov 8, 2019 8:27 AM

The OTT platform’s comedy genre will see a line-up of superstar comedians from Bollywood & Television like Bharti Singh, Ali Asgar, Sahil Khattar, Sungandha Mishra, Suresh Menon and many more.

exchange4media Staff Oct 30, 2019 2:06 PM

The digital campaign features Bollywood star Katrina Kaif along with regional brand ambassadors, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty for other key markets

exchange4media Staff Oct 26, 2019 9:27 AM

The campaign features leading women, Deepika Padukone, P.V. Sindhu and Kiran Mazumdar Shaw among others and chronicles 60 such instances when Indian women are invincible

exchange4media Staff Oct 21, 2019 3:58 PM

The 'Yeh Hai Desh Ki Deewangi' anniversary campaign aired on 20 July and witnessed a phenomenal response across social media platforms

exchange4media Staff Oct 18, 2019 6:43 PM