Straightline Solutions wins Filmfare Bollywood 2025 mandate
This win reinforces the agency’s expertise in delivering high-impact experiences across Filmfare properties
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Published: Sep 24, 2025 10:20 AM | 1 min read
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Straightline Solutions, a leading experiential marketing agency, has bagged the mandate for Filmfare Bollywood 2025 after a competitive multi-agency pitch.
The star-studded celebration will take place at the iconic EKA Arena, Gujarat, with Straightline Solutions managing, strategising, and executing the entire event.
This win marks a new chapter in Straightline’s relationship with Filmfare, reinforcing the agency’s expertise in delivering high-impact experiences across Filmfare properties, including Filmfare South, Bhojpuri, Marathi, Bengali, and the Filmfare Glam & Style Awards in Bengal and Mumbai.
Debangshu Dasgupta, Founder and Director, Straightline Solutions, said: “Our relationship with Filmfare spans multiple editions and regional properties, and it has always been a privilege to bring their vision to life. We don’t rest on past laurels, but look at this opportunity as a debutant — to infuse a fresh approach and give the audience an experience they’ve never had before at the Filmfare Awards. We don’t act as just an agency to Filmfare, but as partners who share the common goal of making the property grander while ensuring cost optimisation.”
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