mandate
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
Team Pumpkin will handle Royaloak’s social media marketing, website management, e-commerce operations, and performance marketing initiatives
e4m Staff Jun 24, 2026 3:40 PM
The account was previously handled by Initiative, part of IPG Mediabrands
e4m Staff Jun 24, 2026 2:34 PM
WPP Media's relationship with Mother Dairy began with the brand's digital mandate
e4m Staff Jun 23, 2026 1:06 PM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities
e4m Staff Jun 19, 2026 11:10 AM
People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline
Imran Fazal Jun 15, 2026 9:20 AM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 12, 2026 8:24 AM
Grey 82.5 will collaborate closely with the Imperial Blue leadership team, led by Ahmed Rahimtoola and Ishwindar Singh, to strengthen the brand
e4m Staff Jun 11, 2026 11:57 AM
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
The account is reportedly valued at $20 million to $30 million in annual agency fees
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing
Imran Fazal Jun 4, 2026 8:49 AM
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
Publicis Groupe’s Starcom was the other finalist in the review process
e4m Staff May 29, 2026 3:41 PM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
Incumbent agency of the British carmaker is US-based Omnicom. In India, the account is estimated to be Rs 400 Cr
Some companies like Voltas, Air India Express, Tata AIG, Carat Lane, Tata Motors have decided to combine their spends estimates to be worth around Rs 180-Rs 220 crore
The development comes as Jubilant FoodWorks has already decided not to renew its franchise agreement with Dunkin’, which is set to expire on 31 December 2026
e4m Staff Apr 24, 2026 2:05 PM
The Good Edge will lead corporate communications, media relations, public affairs, corporate reputation management, and crisis management for Westlife Foodworld
e4m Staff Apr 16, 2026 5:43 PM
80 dB will partner with Smytten to amplify visibility, strengthen corporate reputation, and build stronger awareness
e4m Staff Apr 13, 2026 3:50 PM
Incumbent agency Dentsu, which has been handling the account for over 10 years, may defend its position in the ongoing review
Imran Fazal Apr 13, 2026 2:33 PM
Veritas Reputation will lead strategic communications for Bandhan Group
e4m Staff Apr 9, 2026 10:57 AM
The account is currently with Wavemaker—part of advertising conglomerate WPP
Imran Fazal Apr 7, 2026 1:59 PM
The move comes as the brand looks to strengthen its digital communication
Zeno will lead integrated media relations and executive communications to strengthen Redseer’s positioning as a leading, forward-looking strategic consultancy
e4m Staff Mar 25, 2026 11:51 AM
Verve Media will work with the Kaabil Kids team across discovery and visibility audits, technical SEO improvements, and content restructuring
e4m Staff Mar 24, 2026 3:09 PM
Under the mandate, the agency will lead the brand’s creative and social media communication across platforms
e4m Staff Mar 24, 2026 2:11 PM
The mandate includes strategic social media planning, content-led campaigns, and page growth initiatives
e4m Staff Mar 24, 2026 11:38 AM
While Cheil has been a long-standing global partner for Samsung, this is the first time the agency has pitched for a significantly expanded mandate covering the full media mix
Imran Fazal Mar 23, 2026 4:01 PM
The new mandates represent a mix of emerging consumer brands, regional powerhouses, new age B2B platforms, and established market leaders
e4m Staff Mar 23, 2026 2:03 PM
Shah currently serves as Managing Partner and Head for India at Prodigious and Content Factory, the specialised production verticals of Publicis Groupe
e4m Staff Mar 23, 2026 11:48 AM
The collaboration comes as Swiss Military sharpens its focus on the rapidly evolving luggage and travel accessories industry, aiming to solidify its leadership in the premium lifestyle segment.
e4m Staff Mar 18, 2026 5:53 PM
The agency will manage campaign assets and launch films for the franchise
e4m Staff Mar 17, 2026 6:44 PM
Wondrlab will develop integrated solutions that interpret Audi’s global brand philosophy through a contemporary Indian lens
e4m Staff Mar 16, 2026 10:22 AM
Lyxel&Flamingo will lead Big Bowl’s social media strategy, content ecosystem development, digital performance marketing, media planning and buying, and campaign amplification across platforms
e4m Staff Mar 11, 2026 12:30 PM
Singh will manage the firm’s engagement with government bodies and PSUs, while driving revenue growth through government’s various ICE programs
e4m Staff Mar 11, 2026 10:54 AM
The agency will handle the social media mandate for select brands of Perfetti Van Melle
e4m Staff Mar 10, 2026 4:00 PM
The agency will also develop platform-first content strategies, campaign narratives, and community engagement initiatives aimed at strengthening Woodland’s connection with digital-first audiences
Verve Media will handle Proticons’ social media marketing, search engine optimisation, Google Ads