mandate
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations
e4m Staff Aug 11, 2026 1:12 PM
The agency will handle media relations and thought leadership for the Pune-based Salesforce partner
e4m Staff Aug 11, 2026 12:23 PM
As per sources, the digital business account could be worth nearly Rs 80 crore to Rs 100 crore
IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement
e4m Staff Aug 7, 2026 10:32 AM
The account, worth over $600 million in annual media spend will transition in Q4 2026
The Hype Studio will work closely with TalentGum to elevate its market presence, deepen stakeholder engagement, and further establish its brand presence globally
e4m Staff Aug 6, 2026 11:16 AM
Punt Creative will also lead PizzaExpress India's digital strategy - social media, content and integrated campaign development
e4m Staff Aug 6, 2026 10:23 AM
The mandate covers integrated media planning and buying across television, digital, connected TV, retail media and other emerging platforms for TVS Motor's expanding portfolio
The mandate also includes PR for its leading brands Mansion House and Imperial Blue
e4m Staff Aug 5, 2026 11:20 AM
The company is looking for a PR partner to build narratives across business, trade and consumer media, while also exploring newer channels and unconventional ideas to amplify key messages
Under the mandate, Liqvd Asia will work with Narayana Health to focus on creating relevant, credible and meaningful conversations across digital platforms
e4m Staff Aug 4, 2026 11:44 AM
Company tells stock exchanges non-compliance was beyond its control; says regulatory and shareholder hurdles prevented it from meeting minimum board strength
e4m Staff Jul 31, 2026 2:38 PM
DSIIDC has floated an RFP to appoint an agency for social media, digital outreach, creative services, website management, corporate communications & audio-visual production
Tasmayee Laha Roy Jul 31, 2026 9:09 AM
The account will be managed from the agency’s Mumbai and Gurgaon offices
e4m Staff Jul 27, 2026 2:17 PM
As part of the renewed mandate, Publicis will continue to handle integrated creative and media responsibilities for Cathay's travel, cargo and Lifestyle businesses across global markets
e4m Staff Jul 23, 2026 11:24 AM
The mandate will focus on strengthening AU’s brand narrative, amplifying its growth story, showcasing its customer-centric and digital-first approach
e4m Staff Jul 21, 2026 12:09 PM
Multiple industry sources told e4m that the company has invited several of the country's top advertising and media agencies to compete for the consolidated business
Imran Fazal Jul 20, 2026 8:39 AM
Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years
e4m Staff Jul 17, 2026 8:13 AM
Media Mantra will handle strategic communications, media engagement, and brand positioning for Arbour
e4m Staff Jul 17, 2026 7:58 AM
ON PURPOSE will support BISFF with strategic comms, media relations, and storytelling aimed at expanding the festival’s visibility and reinforcing Bengaluru’s position as a vibrant cultural hub.
The partnership will focus on helping FlixBus build awareness, trust, and market adoption as it scales its intercity mobility network across India
The partnership aims to strengthen Vembu Technologies' corporate reputation, thought leadership, and media presence across India
e4m Staff Jul 8, 2026 12:48 PM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
The mandate aims to strengthen Riceberg Ventures’ visibility across the startup, investor, and innovation ecosystem while amplifying its vision of backing breakthrough deeptech companies globally
e4m Staff Jul 2, 2026 11:33 AM
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
Team Pumpkin will handle Royaloak’s social media marketing, website management, e-commerce operations, and performance marketing initiatives
e4m Staff Jun 24, 2026 3:40 PM
The account was previously handled by Initiative, part of IPG Mediabrands
e4m Staff Jun 24, 2026 2:34 PM
WPP Media's relationship with Mother Dairy began with the brand's digital mandate
e4m Staff Jun 23, 2026 1:06 PM
MOMS Outdoor is the specialised Out-Of-Home (OOH) advertising division of Madison World
e4m Staff Jun 19, 2026 11:51 AM
Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities
e4m Staff Jun 19, 2026 11:10 AM
People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline
Imran Fazal Jun 15, 2026 9:20 AM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 12, 2026 8:24 AM
Grey 82.5 will collaborate closely with the Imperial Blue leadership team, led by Ahmed Rahimtoola and Ishwindar Singh, to strengthen the brand
e4m Staff Jun 11, 2026 11:57 AM
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
Imran Fazal Jun 8, 2026 1:37 PM
The account is reportedly valued at $20 million to $30 million in annual agency fees
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
The Rs 300-crore mandate expansion is not simply an account win for Cheil—it's a test case for how traditional and digital media can be genuinely unified in the age of AI-driven marketing
Imran Fazal Jun 4, 2026 8:49 AM
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
Publicis Groupe’s Starcom was the other finalist in the review process
e4m Staff May 29, 2026 3:41 PM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM