Liqvd Asia wins social media and ORM mandate for Narayana Health
Under the mandate, Liqvd Asia will work with Narayana Health to focus on creating relevant, credible and meaningful conversations across digital platforms
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Published: Aug 4, 2026 11:44 AM | 2 min read
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- Liqvd Asia has been appointed to manage the social media and online reputation management for Narayana Health after a competitive pitch process.
- The partnership aims to enhance Narayana Health's social media presence and foster meaningful conversations on digital platforms.
- Arnab Mitra, Founder and Managing Director of Liqvd Asia, emphasized the importance of providing useful and relevant information in healthcare digital conversations.
- Abhishek Misra, Country Head of Brand & Marketing at Narayana Health, highlighted the need for responsible communication in healthcare to build trust and clarity for patients.
Liqvd Asia has been selected to manage the social media and online reputation management (ORM) mandate for Narayana Health, following an intensive multi-agency pitch process.
Under the mandate, Liqvd Asia will work with Narayana Health to strengthen its social media presence and online reputation, with a focus on creating relevant, credible and meaningful conversations across digital platforms.
Commenting on the partnership, Arnab Mitra, Founder and Managing Director, Liqvd Asia, said, “In healthcare, the most important digital conversation often happens before a person ever becomes a patient. It could be a search, a question, or simply an attempt to understand what comes next. The opportunity, therefore, is not to talk louder, but to be more useful and relevant in the moments that matter. Narayana Health brings immense scale and credibility to this space, and we look forward to bringing that purpose into the digital world in a way that feels authentic to today's audiences.”
Abhishek Misra, Country Head – Brand & Marketing, Narayana Health, said, “When someone is looking for healthcare, they are often looking for more than just information. They are looking for clarity, confidence, and at times, reassurance. As digital experience becomes part of that relationship, it is important for us to communicate with the same sense of responsibility that we bring to the care we provide. Partnering with Liqvd Asia gives us the right expertise to build that presence with rigour and relevance.”
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