Omnicom Media's Lodestar UM wins AMFI's integrated media mandate
Lodestar UM will lead AMFI's end-to-end media strategy, planning and buying responsibilities
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Published: Jun 19, 2026 11:10 AM | 1 min read
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Omnicom Media's Lodestar UM has been awarded the integrated media mandate for the Association of Mutual Funds in India (AMFI).
The mandate will see Lodestar UM lead AMFI's end-to-end media strategy, planning and buying responsibilities.
Under the partnership, Lodestar UM will leverage its strategic planning capabilities, data intelligence, audience-first approach and integrated media expertise to support AMFI's goal of driving informed participation and sustained category growth.
Commenting on the win, Aditi Mishra, CEO of Lodestar UM, said, "AMFI has played an instrumental role in transforming the investment landscape in India and creating one of the country's most successful financial inclusion movements. We are excited to partner with them at this important juncture and help shape the next chapter of its growth journey."
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