EuMo announces rebranding initiative for Reliance BP Mobility’s Relstar

The new ‘Driven by More’ platform and packaging system is designed to strengthen Relstar's differentiation in India's competitive lubricant market

by e4m Staff
Published: Jun 16, 2026 2:30 PM | 2 min read

EuMo, a Design Intelligence firm based in Mumbai, has launched a strategic brand repositioning and packaging transformation for Reliance BP Mobility's lubricant brand, Relstar, under the theme "Driven by More."
The initiative aims to enhance Relstar's market differentiation in India's competitive lubricant sector and appeal to value-conscious consumers through a comprehensive redesign of its visual identity and packaging.
The new packaging system will be implemented across Relstar's portfolio of over 140 automotive and industrial lubricant products, featuring a scalable design, color-coded price tiers, and impactful imagery to facilitate brand recognition and consumer navigation.
Key design elements include a stable structural frame for product information, vibrant photography, and a new brand motif, the "Arm of Star," which adds energy and serves as a memorable recall element.

Mumbai-based EuMo, a Design Intelligence firm, announces today the launch of its strategic brand repositioning and packaging transformation for Reliance BP Mobility's consumer lubricant brand Relstar. EuMo led the major brand repositioning of Relstar under the platform "Driven by More," coupled with a comprehensive packaging redesign.

The new "Driven by More" platform and packaging system is designed to strengthen Relstar's differentiation in India's competitive lubricant market while building deeper relevance with value-conscious consumers.

The new visual identity and packaging architecture, developed by EuMo (Eureka Moment), will roll out across Relstar's entire portfolio of automotive and industrial lubricants, spanning more than 140 product variants across three price tiers and 13 segments. The goal is to connect emotionally with value-conscious customers while clearly communicating performance and quality.

The redesign centers on a flexible packaging framework: a stable structural frame that accommodates product information and large-format vehicle imagery to convey application and emotion.

Key features include:

Scalable design system: One coherent layout spans all segments and tiers, ensuring instant brand recognition and easier navigation across more than 140 product variants

Color-coded tiers: Each of the three price categories has a distinct color band, enabling quick self-selection by shoppers and efficient merchandising by retailers

High-impact imagery: Vibrant automotive and machinery photography immediately signals the product's use, set against subtle backgrounds to avoid visual clutter

Arm of Star device: A new brand motif featuring a dynamic star-shaped "arm" that adds energy and serves as a distinctive recall element across the packaging ecosystem