branding
Neeraj Akhoury, CEO India Holcim and Managing Director & CEO of Ambuja Cements, delivered the keynote on 'Building a Greener India,’ at e4m’s Pitch BrandTalk Conference
exchange4media Staff 1 day ago
The term Niva is derived from a Sanskrit word that means ‘Sun’ – a symbol of hope, source of energy and positivity
exchange4media Staff Jul 23, 2021 3:06 PM
Along with this, its fully owned housing finance subsidiary Magma Housing Finance Limited is also renamed Poonawalla Housing Finance Limited
exchange4media Staff Jul 22, 2021 6:42 PM
The panel at e4m TechManch conference discussed how user behaviour is changing and how technology can help brands to stay in tandem with them
exchange4media Staff Jun 26, 2021 8:38 AM
Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode of the American sitcom to stream on ZEE5 in India
Tasmayee Laha Roy May 24, 2021 8:49 AM
Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public
Mansi Sharma May 20, 2021 8:36 AM
The Airline is in the process of transitioning all its operations under this new brand
exchange4media Staff May 13, 2021 6:18 PM
The rebranding will be reflected across all channels, including its app and social media accounts
exchange4media Staff May 11, 2021 1:36 PM
Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study
Pradeep Menon. M May 7, 2021 8:30 AM
The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision
exchange4media Staff Apr 12, 2021 12:34 PM
Over the next few months, Burger King India aims to implement this new design at restaurant locations across the country
exchange4media Staff Apr 6, 2021 2:11 PM
The health brand has conceptualized a new brand proposition and is using AI & ML strategies to heighten consumer engagement
exchange4media Staff Mar 30, 2021 3:10 PM
The new brand is designed to tell the story of the organisation’s purpose and its transformation
exchange4media Staff Mar 23, 2021 7:12 PM
A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation
exchange4media Staff Mar 23, 2021 8:32 AM
Charu Raizada, Independent Communication Strategist, said that agencies need to walk the talk when it comes to being an equal opportunity employer in the latest episode of Women Achievers Series
Nafisa Shaheen Mar 19, 2021 3:01 PM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
iProspect CEO Rubeena Singh discusses the agency's new proposition and plans for 2021
Javed Farooqui Mar 18, 2021 8:51 AM
The licensing of branding rights will be given for Line 2A and 7 stations, for five years
Noel Dsouza Mar 11, 2021 8:21 AM
Guest Column: Kanika Mittal, Business Head, Twitter India, shared that brands today want to be disruptive and break through the clutter in order to attract their target audiences quickly & effectively
Kanika Mittal Mar 4, 2021 8:04 AM
