branding
Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association
Niraj Ruparel Oct 23, 2020 9:09 AM
As part of the rebranding exercise, the brand wi 'Make it Count' will be the new tagline for the whiskey brand
exchange4media Staff Oct 10, 2020 4:00 PM
Ameer Ismail, President-Lintas Live, talks about the new brand identity of Golinopinion and the trigger behind the change
Nafisa Shaheen Oct 9, 2020 12:46 PM
Guest Author: Majumdar, Head - Corporate Affairs, Communication and digital media, Egis India, writes that a people-first culture, & work-life balance will be key trends on employee engagement front
Bhaskar Majumdar Sep 24, 2020 6:44 PM
The beauty company has also launched a new brand campaign, ‘Watch Me Now’ to showcase its philosophy
exchange4media Staff Sep 19, 2020 6:00 PM
Poonam Prahlad, Founder & Director, Media Moments, speaks on her win, female leadership, role of women in restructuring the industry, future goals and more
exchange4media Staff Sep 18, 2020 9:21 AM
Komal Lath, Founder- Tute Consult, speaks about her thoughts on winning, female leadership, entrepreneurship, inclusivity, future goals and more
exchange4media Staff Sep 17, 2020 8:33 AM
The campaign maintains a sharp millennial focus in the messaging and design contours
exchange4media Staff Sep 9, 2020 12:26 PM
The rebranding is aimed at further building on opportunities to deliver the best possible ‘Care’ to its consumers
exchange4media Staff Sep 1, 2020 3:47 PM
HT also unveiled its new positioning – First Voice, Last Word-- where First Voice represents digital-first approach
Dipali Banka Aug 31, 2020 2:54 PM
While preserving their names and unique identity, organizations of the Russian nuclear industry will get unified logos based on the trademark of the State Atomic Energy Corporation Rosatom
exchange4media Staff Aug 20, 2020 5:11 PM
After the rebranding, the brand will be known as 20th Television instead
exchange4media Staff Aug 12, 2020 5:54 PM
The brand's tagline has been changed for the first time since the company was established in 2007
exchange4media Staff Aug 5, 2020 1:56 PM
The company has announced the revamped identity, with a new logo and tag line, to mark its 10-year anniversary
exchange4media Staff Jul 2, 2020 12:22 PM
The brand marks the transition with a new logo, sonic identity and mass media campaign
exchange4media Staff Jun 26, 2020 2:05 PM
The re-branding was digitally revealed by Bollywood star Akshay Kumar & Vinod Kumar Gupta, MD, Dollar Industries Ltd
exchange4media Staff May 29, 2020 12:00 AM
The firm will handle the gaming company's overall branding efforts and co-create influencer marketing campaigns
exchange4media Staff May 8, 2020 12:38 PM
The agency that specializes in cup branding recently revamped its logo and business offerings to showcase its expertise as innovators in advertising & marketing
Noel Dsouza Apr 28, 2020 9:12 AM
The new logo is a homage to 21,500 patrons and a glimpse at the future credit inclusion
exchange4media Staff Mar 23, 2020 7:04 PM
