branding
Neerak Akhoury?blur=25

Neeraj Akhoury, CEO India Holcim and Managing Director & CEO of Ambuja Cements, delivered the keynote on 'Building a Greener India,’ at e4m’s Pitch BrandTalk Conference

exchange4media Staff 1 day ago

max bupa?blur=25

The term Niva is derived from a Sanskrit word that means ‘Sun’ – a symbol of hope, source of energy and positivity

exchange4media Staff Jul 23, 2021 3:06 PM

Poonawalla?blur=25

Along with this, its fully owned housing finance subsidiary Magma Housing Finance Limited is also renamed Poonawalla Housing Finance Limited

exchange4media Staff Jul 22, 2021 6:42 PM

panellists?blur=25

The panel at e4m TechManch conference discussed how user behaviour is changing and how technology can help brands to stay in tandem with them

exchange4media Staff Jun 26, 2021 8:38 AM

Friends: The Reunion?blur=25

Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode of the American sitcom to stream on ZEE5 in India

Tasmayee Laha Roy May 24, 2021 8:49 AM

GoAir?blur=25

Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public

Mansi Sharma May 20, 2021 8:36 AM

Go First?blur=25

The Airline is in the process of transitioning all its operations under this new brand

exchange4media Staff May 13, 2021 6:18 PM

cult.fit?blur=25

The rebranding will be reflected across all channels, including its app and social media accounts

exchange4media Staff May 11, 2021 1:36 PM

Pradeep Menon?blur=25

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study

Pradeep Menon. M May 7, 2021 8:30 AM

Palyerzpot?blur=25

The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision

exchange4media Staff Apr 12, 2021 12:34 PM

burger king?blur=25

Over the next few months, Burger King India aims to implement this new design at restaurant locations across the country

exchange4media Staff Apr 6, 2021 2:11 PM

jiva?blur=25

The health brand has conceptualized a new brand proposition and is using AI & ML strategies to heighten consumer engagement

exchange4media Staff Mar 30, 2021 3:10 PM

reckitt?blur=25

The new brand is designed to tell the story of the organisation’s purpose and its transformation

exchange4media Staff Mar 23, 2021 7:12 PM

NMRC ad tenders?blur=25

A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation

exchange4media Staff Mar 23, 2021 8:32 AM

Charu Raizada?blur=25

Charu Raizada, Independent Communication Strategist, said that agencies need to walk the talk when it comes to being an equal opportunity employer in the latest episode of Women Achievers Series

Nafisa Shaheen Mar 19, 2021 3:01 PM

OOH IPL branding 2021?blur=25

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

rubeena singh?blur=25

iProspect CEO Rubeena Singh discusses the agency's new proposition and plans for 2021

Javed Farooqui Mar 18, 2021 8:51 AM

mmrda invites branding rights for line 2A?blur=25

The licensing of branding rights will be given for Line 2A and 7 stations, for five years

Noel Dsouza Mar 11, 2021 8:21 AM

Knika Mittal?blur=25

Guest Column: Kanika Mittal, Business Head, Twitter India, shared that brands today want to be disruptive and break through the clutter in order to attract their target audiences quickly & effectively

Kanika Mittal Mar 4, 2021 8:04 AM