The re-branding was digitally revealed by Bollywood star Akshay Kumar & Vinod Kumar Gupta, MD, Dollar Industries Ltd

exchange4media Staff May 29, 2020 12:00 AM

The firm will handle the gaming company's overall branding efforts and co-create influencer marketing campaigns

exchange4media Staff May 8, 2020 12:38 PM

The agency that specializes in cup branding recently revamped its logo and business offerings to showcase its expertise as innovators in advertising & marketing

Noel Dsouza Apr 28, 2020 9:12 AM

The new logo is a homage to 21,500 patrons and a glimpse at the future credit inclusion

exchange4media Staff Mar 23, 2020 7:04 PM

The new visual identity includes a suite of updated logos and lockups that retain the classic OnePlus look with a more balanced feel

exchange4media Staff Mar 18, 2020 12:44 PM

The objective behind the name change is to effectively capture its national stature

exchange4media Staff Mar 16, 2020 6:30 PM

The rebranding is a part of the agency's endeavour to bring 'Positive Provocation to Life'

exchange4media Staff Mar 12, 2020 7:51 PM

The new brand identity, designed by Avant Garde Films, aims to represent Tipping Point as a platform that creates bold, engaging and path-breaking content for online audiences

exchange4media Staff Mar 12, 2020 11:30 AM

The brand has focused on digital amplification across social media platforms in collaboration with Akshay Kumar and key influencers such as Miss Malini, Chef Ajay Chopra and Deeksha Joshi

exchange4media Staff Feb 29, 2020 10:48 AM

Munjal explains why it’s crucial to find a name that aligns with the promise of the brand and how Squadhelp has been aiding companies find the right brand name with AI & machine learning

Ruhail Amin Feb 27, 2020 4:06 PM

PLAY is a technology company that enables IoT devices in activewear and home automation vertical

exchange4media Staff Feb 10, 2020 4:59 PM

The rebranding is aimed at honing the brand's focus on its Chinese cuisine offering

exchange4media Staff Feb 6, 2020 6:48 PM

The director of bike-rental company Bounce, Nischay AG talks about the brand's unique "dockless" model, marketing strategies and their new initiative -- bike and helmet branding

Neethu Mohan Feb 6, 2020 8:13 AM

In a conversation with e4m, Bhal highlighted the brand's need to rebrand, its foray overseas, media mix and focus for the upcoming year

Anjali Thakur Feb 3, 2020 8:29 AM

The mandate covers branding, strategic planning, digital and media duties

exchange4media Staff Dec 19, 2019 11:22 AM

Currently Chief Communications Officer & Citizenship Leader at GE South Asia, Rachana Panda had a 7-years long association with the organisation

exchange4media Staff Dec 11, 2019 1:56 PM

The idea was conceived by Taproot Dentsu and Isobar India as FPJ digital partners will add fuel to the initiative in the coming days

exchange4media Staff Dec 10, 2019 1:37 PM

The new brand will be seen across a range of platforms; Landor has developed the full suite of brand architecture for the new EVENT Cinemas moniker

exchange4media Staff Nov 8, 2019 9:11 AM

Christopher says the focus of his new venture would be business development for organisations, across tech, FMCG, BFSI, and media brands sectors

Simran Sabherwal Jul 18, 2019 8:29 AM

Brandmusiq Co-Founder Rajeev Raja and CEO Ajit Varma decode sonic branding and how the ad world is embracing the concept

Priyaankaa Mathur Jun 27, 2019 8:55 AM