branding
Gupta is currently evaluating leadership opportunities in brand marketing, integrated marketing, digital transformation, consumer growth and marketing communications
Prashant Salve has been associated with Phoenix Marketcity for over a decade
VIDA has officially secured a spot in the Asia Book of Records for creating the largest brand logo
Pandit will lead the company's corporate communications, public relations, brand strategy, content, and reputation management across ASPHL's portfolio
e4m Staff Jun 29, 2026 10:00 AM
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM
Raina explains why trust has become Lava's biggest competitive advantage, how tech creators helped rebuild the brand's credibility and more
Ruhail Amin Jun 29, 2026 8:32 AM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
Aryendra Khan Jun 26, 2026 9:14 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
Ganapathy Viswanathan Jun 25, 2026 10:31 AM
Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock
Sandeep Goyal Jun 25, 2026 8:49 AM
The name change takes Cricinfo back to its original identity when it was founded in 1993
e4m Staff Jun 23, 2026 8:09 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
Creators are becoming recurring faces, storytelling partners, cultural ambassadors, and trusted voices who help brands build consistency, credibility, and relevance over time
Shalinee Mishra Jun 19, 2026 8:54 AM
Snap Inc.'s India marketing head Ankit Goyle told the Pitch CMO Summit that Gen Z's ₹930 billion spending power demands a complete rethink of how brands tell stories and measure attention
e4m Staff Jun 18, 2026 12:36 PM
Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author
Ganapathy Viswanathan Jun 17, 2026 5:31 PM
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
e4m Staff Jun 17, 2026 3:06 PM
The new ‘Driven by More’ platform and packaging system is designed to strengthen Relstar's differentiation in India's competitive lubricant market
e4m Staff Jun 16, 2026 2:30 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM
Across sectors, brands are increasingly treating CSR initiatives as long-term storytelling platforms rather than standalone corporate programmes
Sunidhi Vijay Jun 15, 2026 9:03 AM
Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims
Imran Fazal Jun 12, 2026 9:23 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how manipulative algorithms are reshaping marketing ethics by influencing consumer attention and decision making
Shantomoy Ray Jun 9, 2026 12:52 PM
From FMCG and auto to tech and finance, brands are partnering with creators trusted on climate action, conservation, recycling and sustainable living
Shalinee Mishra Jun 5, 2026 9:09 AM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
Through Alkimyx Global, he plans to deepen the firm's focus on strategic advisory, reputation management, and influence-building for businesses
Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms
e4m Staff May 28, 2026 2:33 PM
The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity
e4m Staff May 27, 2026 9:18 AM
Guest Column: Adman Prabhakar Mundkur explains how political branding and electoral branding operate under entirely different rules
Prabhakar Mundkur May 25, 2026 9:50 AM
Prior to this, Paliwal was with Republic World at Assistant Vice President
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Vishwanath Kannan brings over 15 years’ experience in marketing and brand strategy
e4m Staff May 16, 2026 7:40 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply positioning a brand in today’s fast-changing market
Shantomoy Ray May 12, 2026 8:01 AM
As audiences move seamlessly across OTT, short video, connected TV, gaming, podcasts and commerce platforms, brands can no longer rely solely on traditional high-reach TV slots
Sunidhi Vijay May 11, 2026 9:45 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
While some industry observers say the recent rebranding exercises have been less cosmetic and more introspective, others say that the real test is whether the business has changed beneath it
Sunidhi Vijay May 7, 2026 9:14 AM
Kartik Sharma, Group CEO, Omnicom Media India, speaks to Shripad Kulkarni on why attribution is not a science problem — it is a courage problem
Shripad Kulkarni May 2, 2026 8:56 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines Godrej Industries’ rebranding and what it signals today
Ganapathy Viswanathan May 1, 2026 1:08 PM
Modma Studios that started operations in March is looking out to create a visual branding identity
e4m Desk Apr 28, 2026 10:20 AM
Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility
Ketan K Bharati Apr 24, 2026 6:23 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on how trust is built through consistent customer experiences, while repeated unpredictability leads to doubt over time
Gargi Sarkar Apr 23, 2026 4:12 PM
Rahul Nag was Director – Brands, Communications and Partnerships at Pocket FM
e4m Staff Apr 20, 2026 3:41 PM
Moderated by Adeeb, Head of Agency Business, India at Criteo, the panel had Sujata Dwibedy, Sairam Ranganathan, Driv Vohra, and Swati Rao
e4m Staff Apr 20, 2026 1:29 PM
Industry stakeholders say design today is no longer just about how a product looks or feels, but how it performs across the consumer journey
Sunidhi Vijay Apr 16, 2026 8:53 AM
At e4m RetailEX Conference, Ashish Rai, CEO, Decorative Paints, JSW Paints, outlined a decisive shift from guesswork to certainty in the paints category
e4m Staff Apr 15, 2026 5:32 PM
Distinctive design systems are emerging as a key differentiator, helping brands build consistency across platforms while adapting to fragmented consumer journeys, say experts
Sunidhi Vijay Apr 14, 2026 9:00 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
The new look reflects its growing focus on digital innovation, OTT, Connected TV, video, mobile, performance marketing, and integrated solutions
e4m Staff Apr 10, 2026 2:26 PM
As always-on content pipelines replace big-bang campaigns, brands are rethinking what creativity, consistency, and long-term equity actually mean
Aryendra Khan Apr 9, 2026 9:43 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, reveals why adaptability is becoming the real cornerstone of brand building in a constantly shifting marketplace
Shantomoy Ray Apr 9, 2026 8:05 AM
The ability to combine reach with repetition makes IPL a near-perfect vehicle for the category. Beyond visibility, the association with a premium sporting property carries symbolic value
Chehneet Kaur Apr 8, 2026 8:41 AM