The Airline is in the process of transitioning all its operations under this new brand

exchange4media Staff May 13, 2021 6:18 PM

The rebranding will be reflected across all channels, including its app and social media accounts

exchange4media Staff May 11, 2021 1:36 PM

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study

Pradeep Menon. M May 7, 2021 8:30 AM

The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision

exchange4media Staff Apr 12, 2021 12:34 PM

Over the next few months, Burger King India aims to implement this new design at restaurant locations across the country

exchange4media Staff Apr 6, 2021 2:11 PM

The health brand has conceptualized a new brand proposition and is using AI & ML strategies to heighten consumer engagement

exchange4media Staff Mar 30, 2021 3:10 PM

The new brand is designed to tell the story of the organisation’s purpose and its transformation

exchange4media Staff Mar 23, 2021 7:12 PM

A tender for audio commercial announcements & an RFP for co-branding rights at stations have been launched by the metro rail corporation

exchange4media Staff Mar 23, 2021 8:32 AM

Charu Raizada, Independent Communication Strategist, said that agencies need to walk the talk when it comes to being an equal opportunity employer in the latest episode of Women Achievers Series

Nafisa Shaheen Mar 19, 2021 3:01 PM

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

iProspect CEO Rubeena Singh discusses the agency's new proposition and plans for 2021

Javed Farooqui Mar 18, 2021 8:51 AM

The licensing of branding rights will be given for Line 2A and 7 stations, for five years

Noel Dsouza Mar 11, 2021 8:21 AM

Guest Column: Kanika Mittal, Business Head, Twitter India, shared that brands today want to be disruptive and break through the clutter in order to attract their target audiences quickly & effectively

Kanika Mittal Mar 4, 2021 8:04 AM

This in-house vertical will focus on VFX, Animation, Previz/Techviz, on-set camera tracking, and lidar scanning, for the production house

exchange4media Staff Mar 1, 2021 6:57 PM

Lowe Lintas’ scope of the creative mandate includes defining the brand's positioning and delivering integrated campaigns for the brand

exchange4media Staff Feb 23, 2021 2:42 PM

The new brand logo consists of two key elements - an arrow symbolising growth and prosperity and the location pin denoting PayNearby’s reach across the country

exchange4media Staff Feb 11, 2021 2:25 PM

Guest Column: Ambi Parameswaran, Independent Brand Strategist, Best Selling Author & Founder, Brand-Building.com, discusses why it is important for brands to look at their logos with fresh eyes

Ambi Parameswaran Feb 3, 2021 8:54 AM

The move will enable media owners and clients to play a small part in popularising various public service initiatives, said a city-based OOH player

Noel Dsouza Feb 3, 2021 8:22 AM

Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online

Pankaj Sharma Jan 28, 2021 8:43 AM

RISE Worldwide will continue to drive the full portfolio of owned and operated brand properties formerly under the banner of IMG-Reliance Limited

exchange4media Staff Jan 27, 2021 5:53 PM