branding

The rebranding comes as Facebook CEO Mark Zuckerberg attempts to establish full control over the entity, which also includes the integration of Facebook, Instagram, and WhatsApp

exchange4media Staff 01-April-2019

Amul has collaborated with Almond Branding for an end-to-end brand building, packaging design, and communication design

exchange4media Staff 26-March-2019

While some criticized the brand for hurting their religious sentiments, many came out in Surf Excel’s support too

Dolly Mahayan 12-March-2019

The acute lack of ATMs in semi-urban and rural India has led to the RBI incentivising White Label ATMs by allowing them to earn revenue from advertising. Here is how they are doing it

Venkata Susmita Biswas 06-March-2019

The new logo aims to bring together the best of Taj and SATS, with an agile and innovative design that resonates across generations

exchange4media Staff 26-February-2019

AMO is an electric mobility solutions company. The agency will extend the brands presences in Digital, Print & Outdoor campaigns

exchange4media Staff 12-February-2019

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff 01-February-2019

The network is relaunching with a new logo, brand positioning and a new philosophy—‘Dhun badal ke toh dekho’

exchange4media Staff 17-January-2019

As part of the mandate, BrandMusiq has developed ‘master’ MOGOSCAPE® & MOGO® for the franchise

exchange4media Staff 10-January-2019

Edelman India will focus on reaffirming Airbus’ position as a leading contributor of the aerospace sector in the country, through multi-layered storytelling and comprehensive stakeholder outreach

exchange4media Staff 07-January-2019

The company went for re-branding in 2018, 27 years after its inception

exchange4media Staff 27-December-2018

The rebranding will focus on 3 main areas: Look and Feel, Navigation, and Context

exchange4media Staff 20-November-2018

The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms

exchange4media Staff 12-November-2018

Kansal, Brand Director, Jaguar Land Rover India, spoke about ‘The Above & Beyond Tour’, how Land Rover uses experience to communicate its brand story and driving strategic brand objectives

Misbaah Mansuri 18-October-2018

He will also be driving special projects on making the marketing function more data-driven and analytical

exchange4media Staff 10-October-2018

Channel’s new philosophy ‘Notun Chhondey Likhbo Jibon’ calls out women to break the shackles of prejudice

exchange4media Staff 08-October-2018

Adfactors PR has been tasked with leading strategic communications and provide integrated solutions for the company’s corporate reputation and brands in India

exchange4media Staff 04-October-2018

He will be responsible for augmenting consumer experiences and propelling the brand towards stronger growth

exchange4media Staff 25-September-2018

Foley, President of Landor Southeast Asia Pacific & Japan, talks about brand purpose, how to best use technology for branding and his learnings from being on the client-side of the table.

Venkata Susmita Biswas 20-September-2018

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

exchange4media Staff 17-September-2018