branding
Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes
Gaurav Gopal Verma 23 hours ago
Prior to PepsiCo, Smita was was heading Communications at Godrej Enterprises Group
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
Sunidhi Vijay Aug 18, 2026 8:54 AM
Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one
Priyanshu Modi Aug 13, 2026 10:11 AM
As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that speak to your senses
Sandhi Sarun Aug 13, 2026 8:29 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes that popcorn shows how brands can turn everyday products into memorable experiences
Gargi Sarkar Aug 12, 2026 5:31 PM
Dr Subhash Chandra, Chairman of Essel Group, was speaking at the launch of Zee Media’s Hindi news brand, Zee Bharat, that coincided with International Youth Day
e4m Staff Aug 12, 2026 10:08 AM
Prior to joining BrandMusiq, Kaul served as Chief Marketing Officer at Hoopr
e4m Staff Aug 10, 2026 5:38 PM
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.
Radhika Dhuru and Vatsala Bisen elevated to Executive Creative Directors alongside Varun Bedi as Executive Business Director
The mandate also includes PR for its leading brands Mansion House and Imperial Blue
e4m Staff Aug 5, 2026 11:20 AM
She will work on communication initiatives aimed at strengthening organisational culture, fostering employee engagement and creating stronger connections across the organisation
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and stay visible in a fragmented marketplace
Kanchan Srivastava Aug 3, 2026 8:43 AM
On his birthday, we honor Anoop Joshi, SAIL's GM of Corporate Affairs, for three decades of impactful storytelling and strategic communication in the steel industry
e4m Staff Jul 31, 2026 4:05 PM
The acquisition will see the business rebranded as Voyage 1 Africa, Shobhna Govan to continue leading the business
e4m Staff Jul 29, 2026 1:57 PM
Ganapathy Viswanathan, Communication Consultant & Author, writes on why a meaningful brand refresh is rarely about design alone but about business too
Ganapathy Viswanathan Jul 28, 2026 9:09 AM
Suresh will be joining VIT Business School of VIT Chennai as a Consultant. He will also be joining The Impact Collective as a Consultant
e4m Staff Jul 27, 2026 5:46 PM
The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
Gargi Sarkar Jul 27, 2026 1:48 PM
Shukla joins the company with a rich experience in brand strategy, creative communication, consumer engagement, and integrated marketing
e4m Desk Jul 24, 2026 12:18 PM
Bhatia was earlier with Finolex Industries as Vice-President -Sales and Marketing.
e4m Staff Jul 23, 2026 10:41 AM
Rather than treating luggage as a functional purchase, brands are increasingly viewing it as a storytelling platform where design, utility and cultural relevance converge
Imran Fazal Jul 23, 2026 9:02 AM
Jakub Otrząsek, Senior Vice President, Data APAC at Monks, discusses why breaking down silos between data, content, media and creative is critical to creating what he calls a real-time brand
Simran Sabherwal Jul 23, 2026 8:54 AM
Prior to this, Robin Anand was with Geely Auto Iraq as Head of Marketing for over 4 years
e4m Desk Jul 21, 2026 11:07 AM
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and virality
Sandhi Sarun Jul 21, 2026 9:13 AM
Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people naturally communicate
Shalinee Mishra Jul 21, 2026 9:13 AM
In the Hindi heartland, TV continues to be the most trusted & influential medium, reaching millions of households every day, making FTA channels indispensable for brands seeking visibility and scale
e4m Staff Jul 15, 2026 5:01 PM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author writes that Yastika Bhatia’s landmark Lord’s hundred has opened the door to a new chapter in Indian women’s cricket
Ganapathy Viswanathan Jul 14, 2026 9:35 AM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
Prior to this, Vaibhav Patel was with Texspin Bearings as Manager - Branding, Communication & PR
Gupta is currently evaluating leadership opportunities in brand marketing, integrated marketing, digital transformation, consumer growth and marketing communications
Prashant Salve has been associated with Phoenix Marketcity for over a decade
VIDA has officially secured a spot in the Asia Book of Records for creating the largest brand logo
Pandit will lead the company's corporate communications, public relations, brand strategy, content, and reputation management across ASPHL's portfolio
e4m Staff Jun 29, 2026 10:00 AM
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical excitement and buzz
Sunidhi Vijay Jun 29, 2026 8:56 AM
Raina explains why trust has become Lava's biggest competitive advantage, how tech creators helped rebuild the brand's credibility and more
Ruhail Amin Jun 29, 2026 8:32 AM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
Aryendra Khan Jun 26, 2026 9:14 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
Ganapathy Viswanathan Jun 25, 2026 10:31 AM
Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock
Sandeep Goyal Jun 25, 2026 8:49 AM
The name change takes Cricinfo back to its original identity when it was founded in 1993
e4m Staff Jun 23, 2026 8:09 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, examines why brand recall has become more critical than market competition
Gargi Sarkar Jun 23, 2026 2:04 PM
Creators are becoming recurring faces, storytelling partners, cultural ambassadors, and trusted voices who help brands build consistency, credibility, and relevance over time
Shalinee Mishra Jun 19, 2026 8:54 AM
Snap Inc.'s India marketing head Ankit Goyle told the Pitch CMO Summit that Gen Z's ₹930 billion spending power demands a complete rethink of how brands tell stories and measure attention
e4m Staff Jun 18, 2026 12:36 PM