rebranding

The rebranding comes as Facebook CEO Mark Zuckerberg attempts to establish full control over the entity, which also includes the integration of Facebook, Instagram, and WhatsApp

exchange4media Staff 01-April-2019

The new logo aims to bring together the best of Taj and SATS, with an agile and innovative design that resonates across generations

exchange4media Staff 26-February-2019

The network is relaunching with a new logo, brand positioning and a new philosophy—‘Dhun badal ke toh dekho’

exchange4media Staff 17-January-2019

The rebranding will focus on 3 main areas: Look and Feel, Navigation, and Context

exchange4media Staff 20-November-2018

Channel’s new philosophy ‘Notun Chhondey Likhbo Jibon’ calls out women to break the shackles of prejudice

exchange4media Staff 08-October-2018

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

exchange4media Staff 17-September-2018

The brand’s new positioning of 'Exciting Goodness' espouses the increasing relevancy of balance

exchange4media Staff 11-September-2018

Earlier this year it brought creative agency Ogilvy India on board to chart out its new brand identity

exchange4media Staff 11-July-2018

The new DCMN brand identity contains a new spectrum of colours, representing the diversity of the company, various expertise and its method of working in the most agile, flexible and modular way.

exchange4media Staff 02-July-2018

The rebranding includes a new logo, colour scheme, website, organizational design, consultancy practice, digital platform and employee video.

exchange4media Staff 11-June-2018

Ogilvy has announced the agency’s re-founding and new mission to serve as an integrated creative network

exchange4media Staff 06-June-2018

Plans to grow revenue to Rs. 150 crores by 2021 through increased scope and relevance.

exchange4media Staff 31-January-2018

Tonic 2.0’s focal approach includes crafting ideas out of human-centric experiences

exchange4media Staff 02-September-2017

The rebranding marks new thinking, devising new ways of building brands and conceptualizing ways to counter new challenges

exchange4media Staff 19-August-2017

After a year of successful run in the English movies category, Times Network has rebranded its latest channel Movies Now 2 to MNX with new festivals and a distinct library

exchange4media Staff 20-July-2017

As per the mandate, Gozoop will manage the rebranding efforts of Regal Shoes across all digital and new media platforms

exchange4media Staff 09-December-2016

Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, talks about new weekend programming and how has the rebranding been received so far

exchange4media Staff 14-October-2016

Broadcast players are repositioning themselves to cater to new and evolving tastes, expand their brand identity, and add new set of audiences

Abhinav Trivedi 28-November-2013

Following its revamp in September 2010, when Zoom made a strategic shift from music to Bollywood, the channel has once again undertaken a few steps to reassert this positioning.

Fatema Rajkotwala 16-June-2011

FMCG major Dabur has undertaken a 360 degree rebranding exercise for its brand Real and has introduced new packaging, a new brand ambassador and communication activities, including innovative OOH campaigns, in select cities, besides in-cinema advertising, TVC, radio, DTH and print advertising. The company plans to take the brand online in Phase 2 of its marketing plan.

Preeti Hoon 02-December-2010