rebranding
The network is relaunching with a new logo, brand positioning and a new philosophy—‘Dhun badal ke toh dekho’
exchange4media Staff 17-January-2019
The rebranding will focus on 3 main areas: Look and Feel, Navigation, and Context
exchange4media Staff 20-November-2018
Channel’s new philosophy ‘Notun Chhondey Likhbo Jibon’ calls out women to break the shackles of prejudice
exchange4media Staff 08-October-2018
The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL
exchange4media Staff 17-September-2018
The brand’s new positioning of 'Exciting Goodness' espouses the increasing relevancy of balance
exchange4media Staff 11-September-2018
Earlier this year it brought creative agency Ogilvy India on board to chart out its new brand identity
exchange4media Staff 11-July-2018
The new DCMN brand identity contains a new spectrum of colours, representing the diversity of the company, various expertise and its method of working in the most agile, flexible and modular way.
exchange4media Staff 02-July-2018
The rebranding includes a new logo, colour scheme, website, organizational design, consultancy practice, digital platform and employee video.
exchange4media Staff 11-June-2018
Ogilvy has announced the agency’s re-founding and new mission to serve as an integrated creative network
exchange4media Staff 06-June-2018
Plans to grow revenue to Rs. 150 crores by 2021 through increased scope and relevance.
exchange4media Staff 31-January-2018
Tonic 2.0’s focal approach includes crafting ideas out of human-centric experiences
exchange4media Staff 02-September-2017
The rebranding marks new thinking, devising new ways of building brands and conceptualizing ways to counter new challenges
exchange4media Staff 19-August-2017
After a year of successful run in the English movies category, Times Network has rebranded its latest channel Movies Now 2 to MNX with new festivals and a distinct library
exchange4media Staff 20-July-2017
As per the mandate, Gozoop will manage the rebranding efforts of Regal Shoes across all digital and new media platforms
exchange4media Staff 09-December-2016
Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, talks about new weekend programming and how has the rebranding been received so far
exchange4media Staff 14-October-2016
Broadcast players are repositioning themselves to cater to new and evolving tastes, expand their brand identity, and add new set of audiences
Abhinav Trivedi 28-November-2013
Following its revamp in September 2010, when Zoom made a strategic shift from music to Bollywood, the channel has once again undertaken a few steps to reassert this positioning.
Fatema Rajkotwala 16-June-2011
FMCG major Dabur has undertaken a 360 degree rebranding exercise for its brand Real and has introduced new packaging, a new brand ambassador and communication activities, including innovative OOH campaigns, in select cities, besides in-cinema advertising, TVC, radio, DTH and print advertising. The company plans to take the brand online in Phase 2 of its marketing plan.
Not much has been heard from Channel [v] of late. However, the channel has been rebranding itself, introducing several new shows and shoring up its music content. With the advent of the new year, Channel [v] is on an aggressive growth path. Prem Kamath, General Manager, Marketing, shares the channels plans with exchange4media.
Khushboo Tanna 15-January-2010
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