rebranding
While some industry observers say the recent rebranding exercises have been less cosmetic and more introspective, others say that the real test is whether the business has changed beneath it
Sunidhi Vijay May 7, 2026 9:14 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines Godrej Industries’ rebranding and what it signals today
Ganapathy Viswanathan May 1, 2026 1:08 PM
The rebranding comes following the company’s separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025
e4m Staff Feb 26, 2026 3:32 PM
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
e4m Staff Jan 27, 2026 8:56 AM
The new structure positions Pepper as a next-generation alternative to legacy agency networks and consultancies
e4m Staff Oct 17, 2025 11:23 AM
The new corporate identity includes a redesigned logo - a stylized swan in upward motion - symbolizing progress, resilience, and forward momentum
e4m Staff Aug 25, 2025 4:16 PM
Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper digital focus, a revamped brand identity
Aditi Gupta Jun 27, 2025 8:55 AM
The company is set to roll out integrated marketing campaigns across digital, television, print, and outdoor platforms in the coming months, aimed at strengthening brand
e4m Staff Jun 18, 2025 12:17 PM
The shift to Aziro reflects a sharpened purpose and a renewed focus on delivering AI-driven innovation, the company said
Instamart has also unveiled a fresh visual identity, headlined by a new primary brand colour
e4m Staff May 27, 2025 1:52 PM
This isn’t just a facelift. By mixing 30-year storytelling history with cutting-edge tech and targeting India’s 600 million-plus under-30 crowd, ZEE hopes to rebuild its edge, say experts
Aditi Gupta May 19, 2025 9:01 AM
Rajat Abbi, VP– Marketing, Schneider Electric, Greater India, and Atin Wahal, Executive Director of Saatchi & Saatchi India talk about the rebranding of L&T Switchgear into Lauritz Knudsen
Soumya Gawri May 13, 2025 9:04 AM
This rebranding reinforces the platform’s commitment to seamless accessibility, the company said
The new logo represents the brand's commitment to its philosophy while evolving, said the company in its press release
e4m Staff Jan 31, 2025 5:17 PM
Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts explore why bold, intricate designs of the past have fallen out of favour
Shalinee Mishra Dec 4, 2024 9:05 AM
'The logo represents its rejuvenated spirit, unwavering confidence, and readiness to tackle the challenges of tomorrow,' said the EV company
e4m Staff Nov 20, 2024 12:13 PM
The new Kurlon logo is a minimal and modern design, retaining the core red and white colours that symbolize trust and heritage, the company said
e4m Staff Jun 10, 2024 10:50 AM
The rebranding is a strategic move to reinforce the company’s tech and digital-first DNA, the company said
e4m Staff Jan 31, 2024 5:45 PM
The brand's new ultramarine identity pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour
e4m Staff Nov 21, 2023 5:57 PM
The decision to rebrand is aimed at aligning itself to the evolving needs of its customers, the company
exchange4media Staff Sep 13, 2023 3:42 PM
The ad has been released to mark the air carrier's new brand identity
exchange4media Staff Aug 12, 2023 11:07 AM
Joshi, Chairman McCann WorldGroup Asia and CEO & CCO McCann Worldgroup India, talks about Air India’s rebranding
Sohini Ganguly Aug 11, 2023 6:03 PM
As per industry observers, Campa Cola has the opportunity to start off by positioning itself as an alternative in the soft drink market and market itself to the aspirational population
Tanzila Shaikh Mar 29, 2023 9:18 AM
The refreshed mobile app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions
exchange4media Staff Dec 15, 2022 3:53 PM
The new logo is symbolic to Wiggles’ relationship with animals, the company said
exchange4media Staff Dec 5, 2022 4:55 PM
The rebranding is to align with Sony’s global ethos, the company said
exchange4media Staff Oct 26, 2022 8:52 AM
The new brand will reflect in every customer touchpoint through an overhaul that spans its website, social media handles and existing product lines
exchange4media Staff Jun 22, 2022 10:09 AM
The brand will sport a new logo that is designed to enliven the lusciousness that one associates with meat - the taste, texture & aroma of the consumption experience
exchange4media Staff Jun 3, 2022 8:38 AM
The capital raised will be used to strengthen its teams in India and internationally
exchange4media Staff Apr 20, 2022 2:22 PM
The newspaper will also have a new tagline, ‘bharosa naye Hindustan ka'
exchange4media Staff Mar 9, 2022 4:42 PM
The new logo symbolizes simplicity and the infinite experiential knowledge looped in together for both new and existing audiences
exchange4media Staff Dec 29, 2021 6:55 PM
The rebranding initiative at Remsons Industries has been created and conceptualised by THE UNLOCK COMPANY
exchange4media Staff Dec 13, 2021 1:16 PM
Upstox Co-founder Viswanath shared that they want to eliminate complexities and make investment seamless, intuitive, and more accessible with the launch of their new platform
Mansi Sharma Oct 26, 2021 8:41 AM
The rebranding exercise is in line with the company's aim to build a metaverse
exchange4media Staff Oct 20, 2021 9:54 AM
The brand reflects the name of parent REA Group Ltd, a digital real estate company, headquartered in Melbourne, Australia with a market cap of A$20 billion
exchange4media Staff Sep 7, 2021 12:30 PM
The Tata logo has been integrated into the final design, which will be used across online platforms, marketing collaterals and packaging
exchange4media Staff Sep 3, 2021 12:45 PM
The revamped version comes with exciting features and advanced redemption policies to further augment the user experience as well as expanding creators' earnings by 4X
exchange4media Staff Aug 10, 2021 12:56 PM
The term Niva is derived from a Sanskrit word that means ‘Sun’ – a symbol of hope, source of energy and positivity
exchange4media Staff Jul 23, 2021 3:06 PM
Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public
Mansi Sharma May 20, 2021 8:36 AM
The Airline is in the process of transitioning all its operations under this new brand
exchange4media Staff May 13, 2021 6:18 PM
The rebranding will be reflected across all channels, including its app and social media accounts
exchange4media Staff May 11, 2021 1:36 PM
The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision
exchange4media Staff Apr 12, 2021 12:34 PM
Over the next few months, Burger King India aims to implement this new design at restaurant locations across the country
exchange4media Staff Apr 6, 2021 2:11 PM
The health brand has conceptualized a new brand proposition and is using AI & ML strategies to heighten consumer engagement
exchange4media Staff Mar 30, 2021 3:10 PM
The new brand is designed to tell the story of the organisation’s purpose and its transformation
exchange4media Staff Mar 23, 2021 7:12 PM