Capital India Home Loans rebrands itself as People Home Finance Limited

The company unveiled its new identity at a brand launch in Mumbai

e4m by e4m Staff
Published: Oct 10, 2025 4:51 PM  | 2 min read
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Capital India Home Loans, a wholly owned subsidiary of Weaver Services, today announced its rebranding to People Home Finance, as the company reaffirms its mission to build an inclusive and technology-led housing finance company for India’s vast informal and self-employed segment, according to a press release.

The rebranding follows the company’s previously announced $170 million investment (August 19, 2025) led by Lightspeed, Premji Invest and Gaja Capital, and accelerates the company’s expansion across Tier 2 and Tier 3 cities. People Home Finance will continue to invest in branches, people, proprietary technology, and risk systems designed to make home ownership a reality for millions of underserved Indians.

On October 10, 2025, the company unveiled its new identity at a brand launch in Mumbai featuring dignitaries like Mr. Sanjay Shukla and Mr. Keki Mistry who addressed employees.

“Our new name says exactly what we stand for – a housing finance company built for the people of India. By combining decades of domain expertise with modern AI and data platforms, we aim to widen access to affordable credit while elevating trust, speed and transparency.” said Satrajit Bhattacharya, Founder & Vice Chairman, People Home Finance.

“People Home Finance aspires to make its mark in the rapidly growing housing finance market by deploying technology mindfully. This should help us provide a superior customer experience, achieve higher sales productivity and superior risk outcomes” said Anil Kothuri, MD & CEO, People Home Finance.

“The new brand name (People Home Finance), and the visual identity expresses the company’s belief that home ownership is fundamental to dignity and prosperity”, Anil added.

 

Published On: Oct 10, 2025 4:51 PM