HP awards global media business to Publicis Media
The account is valued at an estimated $250 million, according to reports
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Published: Jun 12, 2026 8:24 AM | 1 min read
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Hewlett-Packard (HP) has selected Publicis Media as its new global media agency partner, reports Adweek. This brings an end to its long-standing association with Omnicom Media Group after nearly two decades.
The appointment comes after a competitive review process between the two agency networks conducted earlier this year. The account is estimated to be worth around $250 million.
HP's partnership with Omnicom began in 2009 when PHD won its global media account. The agency added digital media responsibilities in 2017 and retained the business again in 2024.
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