fathers day?blur=25

The video reinforces the impact of individualised gifting on a relationship

exchange4media Staff Jun 19, 2021 8:50 AM


Indian brands should go beyond lip service, be bold and do some introspection to be seen as an ally to the LGBTQ+ cause, note industry watchers

Mansi Sharma Jun 3, 2021 8:29 AM


Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public

Mansi Sharma May 20, 2021 8:36 AM

elephant designs?blur=25

Nidhi Isaac joins as Director - Brand & Design and Kedar Parundekar has been elevated as Vice President - Business & Strategy

exchange4media Staff May 11, 2021 11:37 AM

Ashwini Deshpande?blur=25

Ashwini Deshpande, Co-Founder & Director, Elephant Design, walks us through their 32-year-long journey and shares reflections on the design space particularly in the light of the pandemic

Christina Moniz May 11, 2021 8:50 AM


Sagar Pushp, Co-founder & CEO, Clan Connect, addressed the young professions of the industry in his keynote at the e4m PR and Corp Comm 30 under 30 Summit

exchange4media Staff May 3, 2021 8:26 AM

MPL campaign?blur=25

Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts

Mansi Sharma Apr 26, 2021 8:36 AM


The studio leveraged International Women's Day to bring out the colours of diversity through its Digital Campaign, ‘#ChooseToChallenge', aligned to the Global IWD theme

exchange4media Staff Apr 16, 2021 10:44 AM

deepti dang?blur=25

Dang, Lead at HP WW Studio, shares her thoughts about the changing marketing landscape, gender parity and mentorship during the turbulent COVID times

Ruhail Amin Mar 24, 2021 8:29 AM


Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM


As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved back to their hometowns

Sonam Saini Jan 5, 2021 8:29 AM


The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health

exchange4media Staff Jan 2, 2021 7:49 AM

Content Jam?blur=25

On the second day of the event, influencer marketing experts shared the qualities required while going for an influencer

exchange4media Staff Nov 27, 2020 9:18 AM

Content Jam?blur=25

On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing

exchange4media Staff Nov 20, 2020 9:22 AM


Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’

Nafisa Shaheen Nov 18, 2020 9:33 AM

Vednarayan Sirdeshpande?blur=25

Sirdeshpande also has core marketing experience in e-commerce, FMCG and advertising sectors

exchange4media Staff Nov 10, 2020 12:00 PM

jk cements?blur=25

#YehPuccaHai – THANK YOU DOCTORS campaign has been conceptualised and produced in association with Social Cloud Ventures

exchange4media Staff Nov 9, 2020 3:59 PM


Encourages people to keep their traditions alive without worrying about tooth sensitivity

exchange4media Staff Nov 1, 2020 10:00 AM