Publicis Groupe India aligns Publicis India, BBH operations
The move is part of the group’s implementation of the global Leo Constellation framework
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Published: Jan 20, 2026 8:05 AM | 1 min read
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Publicis Groupe has announced that Publicis India will be integrated into BBH. The move is part of the group’s India-specific implementation of the global Leo Constellation framework.
In an official statement, a spokesperson for Publicis Groupe India said the decision underscores the adaptable nature of the Leo Constellation model, introduced worldwide last year, which was designed to give markets the freedom to shape operating structures in line with local priorities and conditions.
Commenting on the development, a Publicis Groupe India spokesperson said, "At Publicis Groupe India, Publicis remains as our group brand, and we are more committed than ever to our strong creative agency brands including Leo, Saatchi & Saatchi and BBH. This reflects the changes that took place when the Leo Constellation was launched globally last year, with each market given the flexibility to adapt to localised needs. Our clear focus is on delivering the strongest creative firepower and continuity for our clients across our agency brands fully consistent with our global architecture.”
Publicis Groupe rolled out the Leo Constellation as a way to streamline its worldwide creative operations and foster closer cooperation between teams across geographies.
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