creative
Tinder Leo Burnett

The account will be handled by Leo Burnett’s Mumbai office

exchange4media Staff 1 day ago

Havas Group

The business will be handled by the agency's Delhi office and the mandate will include creative strategy and execution

exchange4media Staff Oct 15, 2019 11:03 AM

WATConsult ABP Live

The mandate includes creating and conceptualising social media content & creatives, media banners, website banners, logos and creative strategy

exchange4media Staff Oct 7, 2019 2:54 PM

Wunderman Thompson

The agency will be responsible for communication development, as well as providing strategic inputs to the brand

exchange4media Staff Oct 4, 2019 7:43 PM

leoBurnett

Leo Burnett will handle the 360-degree communications for the brand and the account will be headed by the Mumbai team

exchange4media Staff Oct 3, 2019 4:12 PM

BraveNewWorld

The agency has been entrusted with creating an integrated brand presence across its mainline advertising, store communication, online presence and social media

exchange4media Staff Sep 25, 2019 11:07 AM

Sudhir Nair 21N78E Creative Labs

Guest Column: Sudhir Nair, Founder of 21N78E Creative Labs, tells us more about how ideas behind advertising briefs have changed over time

Sudhir Nair Sep 24, 2019 8:51 AM

Oppo Brand Ambassadors

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

VMart

The mandate is aimed at establishing fashion as the key differentiator for the brand

exchange4media Staff Sep 20, 2019 11:33 AM

Mother Dairy Safal Mixed Route Juice

Mixed Route Juice will be managing the brand’s digital content, media and social media

exchange4media Staff Sep 19, 2019 3:02 PM

Change in the role of a Creative Director

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Lionsgate Play Havas Creative

The campaign is also tapping digital platforms where the call to action will be stronger and lead the user directly to the streaming partner’s app

exchange4media Staff Sep 16, 2019 12:10 PM

Blink Digital and Milton

Blink Digital will be in charge of Milton’s digital communications, media planning and digital videos

exchange4media Staff Aug 28, 2019 3:59 PM

DAN

The machine learning and neuroscience-based engine will provide insights into the predicted performance of a creative even before it has actually run

exchange4media Staff Aug 21, 2019 2:35 PM

Anup Vishwanathan

Vishwanathan joins Creativeland Asia from Times Network where he was Senior Vice President, Network Consumer Insights and Strategy

Misbaah Mansuri Aug 20, 2019 8:15 AM

spice

The account is pegged at Rs 1- 1.25 crore, say industry sources

Neeta Nair Aug 14, 2019 2:02 PM

tiktok

According to industry estimates, the account size is pegged to be around Rs 2.5-3 crore

Misbaah Mansuri Aug 14, 2019 7:39 AM

Steve Coll

In his previous stints, Coll has been Creative Partner at With Collective, ECD with Havas and Droga5

exchange4media Staff Jul 24, 2019 2:54 PM