creative
The judging for LIA 2026 will begin 25th September and run through 3rd October, 2026
e4m Staff Jul 13, 2026 10:49 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores why the future of storytelling lies in audiences discovering stories across multiple formats
Ganapathy Viswanathan Jul 13, 2026 8:45 AM
With weekly TV ratings on pause, the industry is forced to confront a bigger question: Has advertising become too dependent on measurement to trust creativity?
Aryendra Khan Jul 9, 2026 7:32 PM
Prior to this, Kyle Harman-Turner was with AMV BBDO as Executive Creative Director
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
At a time when the Indian media agency landscape was dominated by established networks, Sohrabji embraced the challenge of building a new agency from the ground up
Despite rapid advances in Generative AI, experts believe agencies cannot treat AI as a legal shield
Imran Fazal Jul 8, 2026 9:30 AM
Jody Quon returns to The New York Times after over two decades; she was most recently Creative Director at New York Magazine
Rajeev Beotra retired from HT Media last year after stepping down as Executive Director – Revenue
The names include Sonal Chhajerh, National Creative Director at Leo Mumbai; Ashwini Deshpande, Co-founder, Director at Elephant Design; and Ashish Khazanchi, Managing Partner at Enormous Brands
Previously, he was EVP Global Creative Innovation, Chief Creative Officer Asia Pacific at Gloin Ketchum
e4m Staff Jul 6, 2026 11:08 AM
Swapan Seth pens a tribute for advertising and marketing veteran Jishnu Sen
The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility
Karthik Krishnan previously served as Executive Creative Director at The Content Lab
e4m Staff Jul 3, 2026 12:43 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with value creation replacing time-based billing as the key metric
Ganapathy Viswanathan Jul 3, 2026 8:05 AM
Kunal Chitravanshi most recently served as Assistant General Manager – Creative Brand Solutions at TV9 Network
From business-first ideas to creator equity and a growing appetite for AI-era humanity, has Cannes Lions 2026 charted advertising's next chapter?
Aryendra Khan Jul 2, 2026 9:14 AM
Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Sandeep Goyal Jul 1, 2026 9:42 AM
As Cannes Lions 2026 closes with India's tally at a modest five Lions, the industry is asking a harder question: Has the race for constant content quietly replaced the pursuit of the big idea?
Aryendra Khan Jul 1, 2026 8:57 AM
The proposed public issue comprises a fresh issue of equity shares aggregating up to ₹37 crore, along with an Offer for Sale by certain promoter shareholders
e4m Staff Jun 30, 2026 1:03 PM
France was adjudged Creative Country of the Year at Cannes Lions 2026
e4m Staff Jun 29, 2026 4:10 PM
JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.
Brij Pahwa Jun 29, 2026 1:21 PM
Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
Team Impact Jun 27, 2026 9:16 AM
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Among the final day winners at Cannes Lions were Rethink (Independent Network of the Year), LePub, Milan, Italy (Agency of the Year) and Heineken (Creative Brand of the Year)
e4m Staff Jun 27, 2026 8:44 AM
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’
Prabhakar Mundkur Jun 26, 2026 11:56 AM
Greece wins first-ever Grand Prix, in the Creative Business Transformation Lions, and Canada takes home second Grand Prix of the week in Innovation
e4m Staff Jun 26, 2026 7:59 AM
At the Debussy Theatre, the actor and producer argued that stories built on singular conviction are the ones that cross borders without losing their essential meaning
Aryendra Khan Jun 25, 2026 6:20 PM
Anupriya Acharya, CEO, Publicis Groupe South Asia, shares her experience as the Jury President for Creative Data Lions, her take on the use of AI and data, and much more
Simran Sabherwal Jun 25, 2026 8:35 AM
Peru wins Creative Data Lions Grand Prix and Puerto Rico takes home second Grand Prix of the week in the Direct Lions
e4m Staff Jun 25, 2026 8:30 AM
Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.
Brij Pahwa Jun 24, 2026 10:19 PM
John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity
Simran Sabherwal Jun 24, 2026 9:10 AM
Rob Reilly, Global Chief Creative Officer at WPP, weighs in on WPP's recent business performance, Cannes Lions' changing priorities & the challenge of building creative momentum beyond Ogilvy in India
Neeta Nair Jun 24, 2026 8:49 AM
Music Composer Subhajit Mukherjee, Jury Member for Entertainment Lions for Music, on global creativity, cultural perspectives and India's missed opportunity at Cannes Lions
Team Impact Jun 23, 2026 8:45 AM
Andrés Ordóñez, Global Chief Creative Officer at McCann Worldgroup, reflects on life after consolidation, addresses the controversy surrounding Lucky Yatra, and more
Neeta Nair Jun 23, 2026 8:24 AM
India has made a mark on Day 1 of the festival with four wins so far, out of eight shortlists across the seven categories announced today
Raaina Jain Jun 22, 2026 7:23 PM
VML’s KitKat campaign keeps India in contention as the country takes its overall shortlist tally to 18 across 24 categories announced so far
e4m Staff Jun 22, 2026 1:44 PM
Rob Doubal and Laurence Thomson have confirmed their departure from M+C Saatchi after a two-year tenure
e4m Desk Jun 22, 2026 12:58 PM
Anupriya Acharya, CEO, Publicis South Asia, spoke to Neeta Nair, Editor of IMPACT, on how they cranked up the volume and pushed the growth agenda for the Group in half a decade
Neeta Nair Jun 22, 2026 8:56 AM
Talwar was also the Chief Content Officer with MX Player for nearly 7 years
e4m Staff Jun 18, 2026 5:24 PM
As VML India's Executive Creative Director joins Print & Publishing jury at Cannes Lions, Warrior makes a case for a medium he believes the industry has been too quick to eulogise & too slow to push
Aryendra Khan Jun 18, 2026 9:07 AM
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
Isha Khatu Jun 17, 2026 9:05 AM