Date-wise News
Star Life OK to air Asia Cup 2014 live in the UK & Europe

The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting Feb 25. This is for the first time that Star Life OK will be showing live cricket in the UK & Europe

exchange4media Staff Feb 17, 2014 12:50 PM

Laqshya joins hands with Kapil Dev to set up Mumbai team for Louis Philippe Golf Cup

The team features renowned Indian golfing professional Jyoti Randhawa, among others. The tournament gets underway in Mumbai from today

exchange4media Staff Feb 17, 2014 12:43 PM

Mercedes-Benz assigns digital creative & media duties to Creativeland Asia

The win comes on the back of a multi-agency pitch. Creativeland will craft a fresh brand & digital strategy for Mercedes-Benz in conjunction with the team at the automobile major

exchange4media Staff Feb 17, 2014 11:41 AM

"Content must be curated & customised to fit multiple screens"

With diverse options for content consumption, multi-screening is the future trend as is narrowcasting, as opposed to broadcasting, say industry experts

Aditi Raval Feb 17, 2014 9:15 AM

Regional will continue to score over English print in the South, say experts

While experts say that English has not yet reached a saturation point, advertisers have begun to recognise that their brand positioning is not compromised by reaching out to regional readers

Deepa Balasubramanian Feb 17, 2014 9:04 AM

Social media is a much-needed alternative to mainline media, say experts

Experts from the field of media and technology discuss the growing influence of social media as a torch-bearer and a harbinger of change in politics, business and entertainment

Henna Achhpal Feb 17, 2014 8:57 AM

FDI in ratings agencies may save TAM from shutting down

While MIB Minister Manish Tewari has ruled out speculations on FDI in ratings agencies, he also said that there will be a separate reference to TRAI with regard to the quantum & need of FDI in ratings agencies

Abid Hasan Feb 17, 2014 8:45 AM

Maxus and Tata Tea tap the power of 49, pre-General Elections

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff Feb 17, 2014 8:31 AM

Vivid: The tale of the 3Bs - Bat, BMW, Bharat Ratna

Receiving the Bharat Ratna has catapulted Sachin Tendulkar into an altogether different level, where every move of this most adulated of cricketers is scrutinised even more, says exchange4media's Annurag Batra

Annurag Batra Feb 17, 2014 8:14 AM

Rs 250-plus crore Reliance Communication biz up for grabs

The creative pitch, which is in its initial stages, is taking place in Mumbai. Grey Worldwide is currently handling the creative duties of Reliance Communications

Priyanka Mehra Feb 17, 2014 7:58 AM

InMobi grows user base to 759 million across 165 countries

As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it reaches 945 million active users

Sonam Gulati Feb 17, 2014 7:57 AM

Hover Automotive clarifies on Nissan terminating its deal

In a statement issued on Feb 14, Hover said that "negotiations with Nissan are ongoing at this stage and it is premature to say any agreement regarding termination has occurred"

exchange4media Staff Feb 17, 2014 7:55 AM

Indian Magazine Congress to kick off in Delhi on Feb 24

The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more

exchange4media Staff Feb 17, 2014 7:54 AM

Munch ka crunch ya Perk ka weight?

Cadbury Perk & Nestle Munch are engaged in a battle royal over weight versus taste, taking on each other with ads in quick succession. Will this marketing gimmick work?

Twishy Feb 17, 2014 7:53 AM