Star Life OK to air Asia Cup 2014 live in the UK & Europe

The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting Feb 25. This is for the first time that Star Life OK will be showing live cricket in the UK & Europe

e4m by exchange4media Staff
Updated: Feb 17, 2014 12:50 PM
Star Life OK to air Asia Cup 2014 live in the UK & Europe

In a bid to offer cricket as a live experience to the large Asian population in the UK and Europe and to build a strong viewer connect, Star Life OK for the very first time will be showing live cricket in the UK and Europe.

The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting February 25, 2014 at 8:00 am. A total of 11 matches will be played during the tournament, with the opening game on February 25 and the finals on March 8, 2014, scheduled to be held in Bangladesh.

Yeshpal Sharma, Senior Vice President, Star UK & Europe said, “Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK and Europe and offer them live cricket on television.”

The tournament will feature One Day Internationals played between leading Asian countries – India, Pakistan, Sri Lanka, and Bangladesh, along with Afghanistan. Afghanistan will be participating in a major ODI tournament for the first time.

For the record, the Star UK channel portfolio includes three general entertainment channels – Star Plus, Star Life OK, and Star Jalsha – and a Bollywood movie channel, Star Gold.
 

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