Authors

At the unveiling of the 11th Pitch Madison Media Advertising Outlook 2015 Report, Sam Balsara, Chairman & MD, Madison World, takes the audience through the forecast numbers and the factors that will contribute to the growth of Indian AdEx. 9.6% growth is expected in 2015

Henna Achhpal 21-February-2015

At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business

Henna Achhpal 06-February-2015

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal 01-December-2014

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal 01-December-2014

If signing on a celebrity brand ambassador is a foolproof way to grab the limelight, with ROI, recall and recognition shooting up instantly, why do some brands take the route that's not star-studded?

Henna Achhpal 18-November-2014

Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC

Henna Achhpal 22-October-2014

The Global CEO of Lowe & Partners identified Bollywood as a massive opportunity for video content

Henna Achhpal 06-October-2014

With technology taking centre stage, the three words that will shape the future are payments, commerce and community, says Vishnu Mohan, CEO, Havas Media APAC

Henna Achhpal 01-October-2014

Indians are willing to share information about brands because they like to demonstrate their knowledge and help people -a very important implication for marketing, says Terry Peigh, MD & SVP, IPG

Henna Achhpal 23-May-2014

Well-known representatives from BJP, AAP and Congress actively besought the patronage of young Indians at MTV Rock The Vote interactive panel discussions

Henna Achhpal 11-April-2014

Rituraj Bhattacharya, Head of Product Development and Market Management, Bajaj Allianz Life Insurance, talks at the Pitch CMO Summit 2014 on how innovative activations help reinvent brands

Henna Achhpal 26-March-2014

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal 12-March-2014

Experts from the field of media and technology discuss the growing influence of social media as a torch-bearer and a harbinger of change in politics, business and entertainment

Henna Achhpal 17-February-2014