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Indian advertising industry grew by 16.4% in 2014, almost at par with our projection of 16.8%: Sam Balsara

At the unveiling of the 11th Pitch Madison Media Advertising Outlook 2015 Report, Sam Balsara, Chairman & MD, Madison World, takes the audience through the forecast numbers and the factors that will contribute to the growth of Indian AdEx. 9.6% growth is expected in 2015

Henna Achhpal Feb 21, 2015 9:29 AM

Differentiate or die: Anuradha Aggarwal

At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business

Henna Achhpal Feb 6, 2015 8:20 AM

Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal Dec 1, 2014 10:00 AM

Who will be IMPACT Person of the Year 2014? Countdown begins to Dec 5 award function

As an impactful year for the Indian M&E industry comes to a close, we take a look at how each of the IMPACT Person of the Year 2014 nominees contributed in their respective capacities; leaving us with the question - who will bag the title this year?

Henna Achhpal Dec 1, 2014 8:05 AM

Can brands be their own stars?

If signing on a celebrity brand ambassador is a foolproof way to grab the limelight, with ROI, recall and recognition shooting up instantly, why do some brands take the route that's not star-studded?

Henna Achhpal Nov 18, 2014 9:03 AM

We have to rechristen the terms we use in the media plan: R Gowthaman

Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC

Henna Achhpal Oct 22, 2014 7:58 AM

Content is still king, video is key driver: Michael Wall

The Global CEO of Lowe & Partners identified Bollywood as a massive opportunity for video content

Henna Achhpal Oct 6, 2014 8:07 AM

It's not a single-user consumer, but multi-user consumption: Vishnu Mohan

With technology taking centre stage, the three words that will shape the future are payments, commerce and community, says Vishnu Mohan, CEO, Havas Media APAC

Henna Achhpal Oct 1, 2014 8:17 AM

India scores the highest in terms of reliance on trusted brands : Terry Peigh

Indians are willing to share information about brands because they like to demonstrate their knowledge and help people -a very important implication for marketing, says Terry Peigh, MD & SVP, IPG

Henna Achhpal May 23, 2014 9:45 AM

Politicians pursue the youth of India for votes

Well-known representatives from BJP, AAP and Congress actively besought the patronage of young Indians at MTV Rock The Vote interactive panel discussions

Henna Achhpal Apr 11, 2014 7:39 AM

Bajaj Allianz engages in the unique art of brand activation that enables big dreams

Rituraj Bhattacharya, Head of Product Development and Market Management, Bajaj Allianz Life Insurance, talks at the Pitch CMO Summit 2014 on how innovative activations help reinvent brands

Henna Achhpal Mar 26, 2014 7:39 AM

LS Polls: Political parties draw out social media & advtg battle plans

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

Social media is a much-needed alternative to mainline media, say experts

Experts from the field of media and technology discuss the growing influence of social media as a torch-bearer and a harbinger of change in politics, business and entertainment

Henna Achhpal Feb 17, 2014 8:57 AM