Date-wise News
 FreeCharge and Delhi Dynamos partner for Indian Super League

This association will be leveraged on the Digital platform and other channels through a series of social media contests and sweepstakes and lots of other engaging content. The contests will run for the complete season which ends in December

exchange4media Staff Oct 22, 2014 3:27 PM

 LINE reaches the milestone of 30 million users in India

To continue enhancing the user experience, LINE India hastied-up with online sellers such as Groupon and Jabong with rewarding deals and will continue to introduce other valuable partnerships

exchange4media Staff Oct 22, 2014 3:21 PM

Ajay Vidyasagar named Director of Partnerships, YouTube APAC

In this role, Vidyasagar will manage India Core Partnerships organization and will also be responsible for Google’s broader cross-functional YouTube related initiatives for India

exchange4media Staff Oct 22, 2014 2:31 PM

Nitin Bawankule takes over Punitha Arumugam’s role for interim period

Nitin Bawankule, Director, E-commerce and Online Classifieds will be taking over as Director of Agency Business, Google India on a temporary basis

exchange4media Staff Oct 22, 2014 2:25 PM

 Fiama Di Wills, Interactive Avenues use Twitter to power #FiamaShowerJewels launch

The entire activity reported an estimated reach of 46.4 million impressions from 10,602 Twitter mentions

exchange4media Staff Oct 22, 2014 12:15 PM

Nickelodeon launches new Motu Patlu movie and merchandise

The new cinematic adventure 'Motu Patlu Kungfu Kings' will see Motu turning into a kungfu maestro

exchange4media Staff Oct 22, 2014 11:38 AM

 Madison Media Group creates 360 degree selfie booth at the Wills Lifestyle Fashion Week

The two brands have devised the concept of "Wills Rock the Ramp"a 360 degree Vine booth - a twist to the traditional twirl people do to show off what they're wearing

exchange4media Staff Oct 22, 2014 11:37 AM

 Vserv unveils proposition to lead the smart data revolution

Through its proprietary algorithm and 500 million+ unique user profiles, Vserv has created actionable user personas and identifies intent signals in real-time

exchange4media Staff Oct 22, 2014 11:34 AM

Sony launches sports reality show, Box Cricket League

BCL consists of 8 teams, comprising 120 popular television celebrities who will compete against each other playing a total of 19 matches of 14 overs each

exchange4media Staff Oct 22, 2014 10:38 AM

Airtel and Samsung launch iDTV, India's first Integrated Digital TV

Samsung's range of SmartDirect TVs will come with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need to install an external set top box exchange4media News Service

exchange4media Staff Oct 22, 2014 10:22 AM

The secret behind Zomato's new flavour

The new look of the restaurant search platform, and its new logo is a celebration of the passion for food in the 17 countries that it covers, say Deepinder Goyal, Founder

Priyanka Mehra Oct 22, 2014 9:02 AM

Guest Column: The whiff of opportunity in festive airs

The peak in sales that coincide with our celebrations are also linked to rational and irrational factors, says Sunder Hemrajani, Managing Director, Times OOH

Sunder Hemrajani Oct 22, 2014 8:08 AM

National brands shower 40 per cent more on southern TV this Diwali

Despite the political turmoil and natural calamity, the festival has seen a reasonable hike in ad spends and sales, say stakeholders

Deepa Balasubramanian Oct 22, 2014 8:05 AM

TV screens to light up with blockbuster Diwali shows

The long festive weekend will see a gamut of special shows, movies and new series aimed at keeping the viewers glued to their screens

Collin Furtado Oct 22, 2014 8:02 AM

India Value Fund Advisors to sell 51% stake in Radio City?

IVFA, the majority stakeholders in Radio City, are looking to offload 51 per cent stake in the FM operators. The VC firm is said to be currently engaged in negotiations with a few major corporations according to industry sources

Abhinn Shreshtha Oct 22, 2014 8:00 AM

We have to rechristen the terms we use in the media plan: R Gowthaman

Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC

Henna Achhpal Oct 22, 2014 7:58 AM

How social media got it right with Maha polls

The Assembly elections have proved that the parties that created the most positive buzz on social media also won the elections. Could it replace the traditional exit polls?

Abhinn Shreshtha Oct 22, 2014 7:54 AM

Preeti Kalra, Associate Director (Marketing), Bayaweaver

The essentials can vary based on the activity and the audience it is trying to reach. Also on what the content is actually ‘selling’. However the one key factor that does underline this process is description on the thought it is communicating. Something ambiguous or untactful loses the essence and the audience gets distracted. Clear and smart communication is essential.

exchange4media Staff Oct 22, 2014 12:00 AM