Guest Column: The whiff of opportunity in festive airs

The peak in sales that coincide with our celebrations are also linked to rational and irrational factors, says Sunder Hemrajani, Managing Director, Times OOH

Sunder Hemrajani Oct 22, 2014 8:08 AM

Rewind 2012: The new normal of outdoor

“The OOH industry saw advertisers climb up the value chain from awareness to engagement in 2012,” says Sunder Hemrajani of Times Innovative Media

Sunder Hemrajani Jan 1, 2013 5:10 PM