Date-wise News
Madison Media continues to hold digital mandate for Airtel?blur=25

Madison Media continues to handle the digital mandate for Airtel brand and media. The agency, however, does not handle search marketing for

exchange4media Staff Apr 11, 2014 4:36 PM

BJP goes local in its outdoor strategy?blur=25

Will the BJP's mantra of going local help the party regain lost time and steer it ahead of the Congress? exchange4media finds out from agencies working on BJP's outdoor campaign

Priyanka Mehra Apr 11, 2014 9:04 AM

IPL 7: and Set Max to compete for ad sales?blur=25

The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though continue to be important factors for availability of IPL online

Abhinav Trivedi Apr 11, 2014 8:45 AM

Star Sports fumes as Hathway removes it from the regular package?blur=25

Hathway removed Star Sports bouquet of four channels from its regular package and offered it for a more expensive pick and choose option

exchange4media Staff Apr 11, 2014 8:36 AM

Ogilvy Mumbai only Indian agency to win at Young Guns?blur=25

Ogilvy Mumbai has won two Young Gun awards in the YGA 2013 Awards - for :{to:) CleftToSmile and Message Barter for NGO Akanksha

exchange4media Staff Apr 11, 2014 8:33 AM

The DNA of television and Twitter is the same: Rishi Jaitly?blur=25

Rishi Jaitly, India Market Director, Twitter talks about the organic intersection of TV and Twitter and elucidates why TV is crucial to Twitter's media strategy

Abhinna Shreshtha Apr 11, 2014 8:13 AM

RAPP India adds Aditya Birla Money to its client portfolio?blur=25

The agency will be responsible for creating go-to-market strategies and digital campaigns for Aditya Birla Money's wealth, broking, real-estate and other distribution business

exchange4media Staff Apr 11, 2014 8:10 AM

Politicians pursue the youth of India for votes?blur=25

Well-known representatives from BJP, AAP and Congress actively besought the patronage of young Indians at MTV Rock The Vote interactive panel discussions

Henna Achhpal Apr 11, 2014 7:39 AM

New Titan TVC redefines the joy of spontaneous gifting?blur=25

The new addition to The Joy of Gifting campaign celebrates the uniqueness of a serendipitous moment when a gift changes hands

Twishy Apr 11, 2014 7:34 AM

IndiaCast launches News18 India in Singapore and Middle East?blur=25

IndiaCast has inked deals with Mio TV by SingTel in Singapore and e-Vision by Etisalat in the Middle East for News18 India, the international version of CNN-IBN

exchange4media Staff Apr 11, 2014 7:28 AM


Restructuring sees Rahul Gupta elevated as Managing Director and Amitabha Lahiri as CEO of merged business

exchange4media Staff Apr 11, 2014 7:24 AM

ZO's Resultrix touted to handle search marketing for

Resultrix, a part of the ZenithOptimedia Group, is touted to handle the search marketing business for, confirm highly placed sources

Abid Hasan Apr 11, 2014 7:21 AM

Week 14 ratings: Star Plus crosses 700-million mark again?blur=25

While Colors saw no change in its gross viewership in Week 14 of 2014, as per data sourced from TAM subscribers, Zee TV and Sony lost viewership

exchange4media Staff Apr 11, 2014 7:19 AM