Date-wise News

In his farewell letter, Gupta says, “Goodbye notes can be heartwarming or heartbreaking... I say goodbye now with joy because I leave behind a wonderfully vibrant newsroom”

Abid Hasan 02-June-2014

Chaudhari joins as Managing Partner, where she will be in-charge of Trading & Media Management nationally. Kulkarni joins as Chief Creative Officer. Khemka puts in his papers after eight years with the group

exchange4media Staff 02-June-2014

Vizeum will play a vital role in Jet Airways' consumer connect initiatives. The business will be handled under the leadership of Samarjit Rajkumar, Senior VP, out of the agency's Mumbai office

exchange4media Staff 02-June-2014

In his first address at Goafest 2014 after taking charge as I&B Minister, Javadekar came across as a champion of freedom of press, co-operation between media & Govt, and progressive thinking in all spheres

Aditi Raval 02-June-2014

With more than 2.4 billion people connected to the internet, the boundary between virtual and real is blurring. Norm Johnston, Chief Digital Officer, Mindshare asks marketers to apply adaptive marketing in this increasingly connected world

Abhinn Shreshtha 02-June-2014

There is a consensus among world media that Modi is the kind of strong & decisive leader that India has been eagerly waiting for. However, some papers caution against over-optimism, notes exchange4media’s Annurag Batra

Annurag Batra 02-June-2014

JWT took home 1 Grand Prix, 5 Golds, 13 Silvers & 21 Bronzes. Taproot won 3 Golds, 10 Silvers & 16 Bronzes. Ideas@work is a distant third with total 14 metals

exchange4media Staff 02-June-2014

The Founder & Chief Creative Officer of Taproot talks about factors that give the agency the edge, his suggestions on making Goafest more effective and more

Priyanka Mehra 02-June-2014

The CEO, JWT South Asia has a reason to smile. JWT India not only led the awards tally with 40 metals, but also bagged a Grand Prix for the agency's work on Bay Beat Collective's 'Genomusic Project' in the Direct category

Priyanka Mehra 02-June-2014

Building a 'Team One' involves clear and focused briefs, collaborations and integration, clear rules of engagement, governance, escalation and conflict resolution, says Deepika Warrier, VP, PepsiCo

Saloni Dutta 02-June-2014

Clients do tend to make life difficult for agencies but the onus is also on the agencies to make clients start loving agencies more, says Anuradha Narasimhan, VP, Marketing, Britannia, at the Advertising Conclave of Goafest 2014

Abhinn Shreshtha 02-June-2014

The traditional views on digital marketing no longer hold weight with content, influencers, fans, experiences and social data emerging as the new focus areas for brands, says Preethi Mariappan, ECD, Razorfish Germany

Abhinn Shreshtha 02-June-2014

Sanjay Warke, Country Head-DS Division, Toshiba India, talks about five guiding principles that form the strong foundation of groundbreaking agency-client relationships

Aditi Raval 02-June-2014

Melanie Varley, Chief Strategy Officer, Global at MEC, recounts learnings from being in the jury of Cannes Lions 2013 and says brands with purpose and stories well told came out as the clear winners

Aditi Raval 02-June-2014