Date-wise News
94.3 MY FM launched RJ Archana Jani in its morning primetime show Salaam Ahmedabad

94.3 MY FM launched RJ Archana Jani in its leading morning primetime show Salaam Ahmedabad in the time band of 7am-11am. RJ Archana Jani brings with her more than a decade’s experience in radio jockeying and has worked with leading FM channels in the country and abroad.

exchange4media Staff Jun 12, 2014 5:53 PM

IPL Fantasy League user base crosses the 1 million mark

The new game mode All Stars evoked significant interest and site saw visits from over 200 countries. Glen Maxwell and Virat Kohli are the most popular picks

exchange4media Staff Jun 12, 2014 4:56 PM

Video: Focus is on serving viewer segments that are underserved - NP Singh

The CEO, MSM Group lays out the agenda for the growth of the network and its flagship channel Sony and states that plans are afoot to invest more in the regional space as well as bid for more sports rights

Abid Hasan Jun 12, 2014 10:01 AM

Indian democracy owes a great deal to freedom of press: Govt paper on media laws

The Paper issued by Law Commission of India raises some select concerns, and poses a set of questions that will help foster a larger public debate amongst stakeholders

exchange4media Staff Jun 12, 2014 9:33 AM

Ignitee Digital launches Social IQ, a social CRM solution

The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance

exchange4media Staff Jun 12, 2014 9:25 AM

Youth is a country and we all want to get in: Agnello Dias

Cracking the code for the elusive youth market, Agnello Dias, Founder & CCO, Taproot India, says the best thing we can do is supply the raw material and let the young generation stumble upon its own interpretation and ideology

Aditi Raval Jun 12, 2014 9:16 AM

BARC optimistic about future and timely commencement

With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to sources, still needs to be put in place

Abhinav Trivedi Jun 12, 2014 8:37 AM

You are marketing to a hyper competitive, dog-eat-dog generation : Rama Bijapurkar

Marketers should be equipped to face monster consumers in form of arrived and privileged youth as well as youth that has arrived with struggle in a fiercely competitive world, says Rama Bijapurkar, market research consultant and author

Aditi Raval Jun 12, 2014 8:26 AM

Many marketers do not understand the concept of cool: D Shivakumar

D Shivakumar, Chairman & CEO of PepsiCo India, says the things marketers need to keep in mind, which the current generation appreciates are - tell it as it is, be flexible on rules, inflexible on values, excite them with opportunity, not constraints and do not patronize them

Abhinn Shreshtha Jun 12, 2014 8:24 AM

How to sell anything to a fickle, digital, multi-screen enabled audience; the marketer's view

Ajay Kelkar, COO of Hansa Cequity, Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eureka Forbes in a discussion on the impact of digital on marketing and consumer behavior

Abhinn Shreshtha Jun 12, 2014 8:22 AM

Vdopia appoints Daniel Ahiakpor as Vice President, Business Development

Ahiakpor comes to Vdopia from Adap.tv (New York), where he led the company's North American publisher platform business as Sr. Director/Head of Publisher Platform Sales

exchange4media Staff Jun 12, 2014 8:19 AM

Anchor Panasonic appoints DDB MudraMax for its MICE event Dealers Meet in Australia

DDB MudraMax won following a multi-agency pitch which saw participation from two other leading event management agencies GPJ & Team Rustic

exchange4media Staff Jun 12, 2014 8:16 AM

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