Outbrain inks strategic partnership with TIL to power content discovery in India
Outbrain’s Engagewill be used across desktop, tablet &mobile devices on all of Times Internet’s web properties, including The Times of India, Economic Times and Indiatimes, a reach of over a billion monthly readers
Outbrain, an online content discovery platform, has signed a multi-year strategic partnership agreement with Times Internet.
Outbrain’s Engage, which is a platform that helps publishers deliver the best, most personalised content recommendations to their audiences, will be used across desktop, tablet and mobile devices on all of Times Internet’s web properties, including The Times of India, Economic Times and Indiatimes, a reach of over a billion monthly readers.
“At Times Internet, we have always strived to bring our reader what they wanted. We are delighted to announce TIL’s association with Outbrainto fortify the values which we stand for. Outbrain’s proven technology places the right content in front of the right people at the right time enriching the users’ content experience,” said Satyan Gajwani, CEO, Times Internet.
“Outbrain’s mission is to help people discover the most interesting, relevant and trusted content wherever they are and so this deal is a major milestone. Our deep partnership with Times Internet showcases the full capability of our innovative technology which firmly demonstrates to the Indian publisher and media market that content marketing is here to stay. We are looking forward to working with Satyan and his team to grow this new space very quickly in India,” said Anthony Hearne, Regional Director, Outbrain.
Outbrain Engage serves Times Internet viewers with the most interesting and personalised content recommendations possible.
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