Mehta was appointed as Managing Editor in October last year, when he replaced Rahul Kanwal, who is now Editor-at-large for Headlines Today as well as Aaj Tak

Abid Hasan May 8, 2014 4:17 PM

Sharma will take charge from May 19. In this role, he will be the overall head of the business and will lead the Tata mandate, which Rediffusion has managed since November 2011

exchange4media Staff May 8, 2014 1:46 PM

Sharma will take charge from May 19. In this role, he will be the overall head of the business and will lead the Tata mandate, which Rediffusion has managed since November 2011

exchange4media Staff May 8, 2014 1:27 PM

On his unexpected move, Sridhar said that he has never done anything that has been expected of him, and added that to be ahead of the curve, he competes with the new generation

Priyanka Mehra May 8, 2014 10:16 AM

On his unexpected move, Sridhar said that he has never done anything that has been expected of him, and added that to be ahead of the curve, he competes with the new generation

Priyanka Mehra May 8, 2014 9:27 AM

Terry Peigh, SVP & MD, IPG, released the findings of 'New Realities', a global study that tracks the changing consumer to understand how new media and information overload impact buying decisions

exchange4media Staff May 8, 2014 9:22 AM

BJP’s Prime Ministerial candidate continues to be the most popular politician as the Lok Sabha elections reach the final phase. Kumar Vishwas, Omar Abdullah too gain in popularity

exchange4media Staff May 8, 2014 9:10 AM

A total of 497 entries were received from across agencies, publications and clients like Ogilvy & Mather, HUL, Titan,GroupM, Madison, Star, Viacom18, Malayala Manorama among others

exchange4media Staff May 8, 2014 9:00 AM

Print players have admitted that spends have been much below expectations as TV & digital grabbed a major chunk of the ad pie, even as individual advertising didn’t turn up the way they had expected

Abid Hasan May 8, 2014 8:48 AM

Rohit Bansal remarks on Rajnikanth's phenomenal Twitter debut, candidly analysing the creative Twitter handles of Rajinikanth and Amitabh Bachchan

Rohit Bansal May 8, 2014 8:46 AM

Cars/ Jeeps was the maximum advertised product group within the auto category with 41% share. Maruti Udyog was the top advertiser within Auto Sector advertising, followed by Hero Motocorp India

exchange4media Staff May 8, 2014 8:42 AM

The investment was led by Tiger Global with participation from existing investors Lightspeed Venture Partners and Matrix Partners

exchange4media Staff May 8, 2014 8:12 AM

The call for participation communication for this season has kicked off with the line - 'Iss manch se koi bhi khali haath nahi jaata'. Aspiring contestants can register via the KBC app, SMS, website and more

exchange4media Staff May 8, 2014 8:09 AM

While brands and publishers realise language will shape content consumption on internet, factors impeding the growth of vernacular content need to be addressed, say experts

Sonam Gulati May 8, 2014 8:08 AM

Yagnik will take charge of the English language channels in the network. Sunil Punjabi, the current Business Head of AXN, will continue to manage AXN and will report to Yagnik

exchange4media Staff May 8, 2014 8:03 AM

The company has been consistently investing in advertising and other promotional activities with a total market spend of Rs 120 crore this fiscal year

exchange4media Staff May 8, 2014 8:01 AM

Talukder's new role will include business development &revenue management ofLIVE Viacom18, BE Viacom18 and SPOTLIGHT

exchange4media Staff May 8, 2014 7:59 AM

VEMB Retail has entered the personal care business with the launch of Rover deodorants in six different variants - Cryptic, Brisk, Zeal, Greed, Fierce and Bond for men

exchange4media Staff May 8, 2014 7:57 AM

Brands must be clear about the presence of its target consumer at the on-ground locations. The location must be such that the consumer has time to connect with the brand, absorb the message and hopefully that generates interest leading to action... A creative blend of activity design and messaging, while maintaining the authenticity of the brand, is vital for any campaign of the brand. Finally, the execution of the on-ground activity has to be par excellence.

exchange4media Staff May 8, 2014 12:00 AM