Nikon launches first TVC for its D-SLR featuring Priyanka Chopra
The company has been consistently investing in advertising and other promotional activities with a total market spend of Rs 120 crore this fiscal year
Published - 08-May-2014
Nikon India launched its first D-SLR TVC campaign ‘Nikon D5300 - My World, My Nikon’ featuring the brand ambassador, Priyanka Chopra. The campaign is targeted for all those photo enthusiasts who are passionate about the exceptional photographic experience. The company has been consistently investing in advertising and other promotional activities with a total market spend of Rs 120 crore this fiscal year.
The campaign is currently live with the duration of 30 seconds. In the new TVC, Priyanka Chopra is seen going through a rough terrain to capture the perfect shot of the sunrise with the Nikon D5300 which is a lightweight, full-featured DX-format D-SLR with new EXPEED 4 processor, GPS & Wi-Fi enabled camera. The TVC represent the scenario, where photo-enthusiasts are ready to go to any extent to take the perfect picture and Nikon D5300 is one camera that enables them to achieve the same. It is shot on a beautiful cliff by the sea depicting that there are no shortcuts to a picture perfect moment and Nikon D5300 being the lightweight D-SLR delivers exceptional performance.
Sajjan Kumar, Vice President – Imaging, Nikon India, says, “The new TVC resonates with Nikon’s spirit of ‘never settling for anything less than perfect’. It is for the first time that Nikon has shot a D-SLR TVC with Priyanka Chopra sharing her enthusiasm and passion for photography with the consumers.”
“The TVC captures the innovative technologies that Nikon features in its D-SLR range, giving an edge to the users to unleash their creativity and motivate them to go an extra mile to capture the perfect moment,” he further added.
The TVC also highlights the Image quality, Wi-Fi connectivity and stunning Full HD movie recording capabilities complementing the 24.2 megapixel CMOS sensor that comes together in the Nikon D5300.
Conceptualized by the creative team at K&L Arms Communication India, the entire TVC has a very inspiring appeal to it with a musical background that is full of energy. The concept of the campaign is to make consumers aware of the advanced features of the Nikon D5300 that will cater to diverse imaging needs of users and will also enable them to easily share of high-quality images captured through built-inwireless LAN (Wi-Fi®) and GPS functions. The new TV commercial is supported by a fully integrated campaign including online, print, in-store and out of home.
You can watch the ad here: