INS appoints Shamik Talukder as Head of Revenue Management and Business Development

Talukder's new role will include business development &revenue management ofLIVE Viacom18, BE Viacom18 and SPOTLIGHT

by exchange4media Staff
Published - May 8, 2014 7:59 AM Updated: May 8, 2014 7:59 AM
INS appoints Shamik Talukder as Head of Revenue Management and Business Development

Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media announced the appointment of ShamikTalukder as Vice President and Head of Revenue Management & Business Development.

With over 16 years of experience in revenue assurance, brand development &marketing in the media & entertainment industry, Talukder’s new role will include business development &revenue management of LIVE Viacom18 (large format Live event Impact properties), BE Viacom18 (On ground activations in film advertising and promotions) and SPOTLIGHT (creation, management and operation of digital media interfaces for individual celebrities across genres).

Speaking on the announcement,Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 said, “Our debut year has been a successful journey where we created multiple IPs. As we consolidate our offerings and build capacity across network we are happy to announce Shamik entry into the Viacom 18 family. Shamik’s keen understanding of the business and his contribution to the division will be vital to our growth story as we move into the next phase.”

Talukder said, “INS has done some great work in the past year, and I am eager to be a part of it. With my new role at INS, I look forward to leveraging the popularity and strength of the existing IPs, creating engaging solutions for brands on the digital platform through Spotlight, build customized solutions for brands in the film advertising and promotion space. It is an exciting space to be in and combining the properties to create new business opportunities will be my focus.”

Taukderhas a proven record that includes successful stints in Star TV, Radio Mirchi, Sony Entertainment Television managing the revenues of Radio Mirchi in the launch phase, managing revenues of Indian Idol, Bigg Boss during their debut in India and leading the team in Times OOH in bidding & winning the advertising contract of Mumbai and Delhi Airport and changing the dynamics of Airport advertising in India. He has also played an important role in contributing to the growth of Mirchi Music Awards Hindi and expanding the awards into regional space with Mirchi Music Awards South and Bangla apart from launching several other properties and revamping existing properties as Head of Activations & IP at Radio Mirchi.
 

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