Date-wise News
Kelvinator ropes in Water Brand Consulting for its small domestic appliances

Water Brand Consulting will handle creative & media duties for the company's new offerings. The agency will be launching the brand's offerings across India through different media channels & other innovations

exchange4media Staff Mar 18, 2014 2:01 PM

NBA flays Arvind Kejriwal's comments on electronic media

Kejriwal had accused the electronic media of being "paid" by political parties to drive their agenda during the General Elections of 2014

exchange4media Staff Mar 18, 2014 9:14 AM

Narendra Modi takes the lead in Twitter popularity

Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media

Abhinna Shreshtha Mar 18, 2014 9:09 AM

What will drive OOH in 2014?

Emergence of new technologies & innovations look set to boost the OOH industry in the coming months. The challenge for OOH players is whether they are able to use this as a springboard to perform even better beyond 2014, say experts

exchange4media Staff Mar 18, 2014 8:53 AM

C-DOT named as an 'Enemy Of The Internet'

France-based non-profit organisation, Reporters Without Boundaries' report for 2014, titled, 'Enemies Of The Internet', is critical of the Indian Govt's mass electronic surveillance & data mining system

Abhinna Shreshtha Mar 18, 2014 8:41 AM

Sam Balsara, Rajiv Rao, Sukrit Himanshu Singh in second list of Cannes Lions juries

Madison's Sam Balsara is part of Media Jury. O&M's Rajiv Rao is part of the Film Jury. Encompass Events' Sukrit Himanshu Singh is part of Promo &Activation Jury

exchange4media Staff Mar 18, 2014 8:30 AM

Mindshare sets up new media unit GEMS; Deepika Nikhilender to head as CEO

GEMS will serve the needs clients who use Singapore & other Asian cities as their central marketing hubs. Nikhilender has been with Mindshare for 15 years

exchange4media Staff Mar 18, 2014 8:11 AM

#FutureProof: News TV prima donnas must disclose political affiliations

'Neutrality' being touted is neither here or there. The gang-up is pretty much obvious if we scratch beneath the veneer, says Rohit Bansal

Rohit Bansal Mar 18, 2014 7:58 AM

Vivid: World's eyes on India's General Elections

As India goes to the polls in less than a month, the country must take note of the world's eye on it. Particularly the parties, which must remember the spotlight the nation is under, says exchange4media's Annurag Batra

Annurag Batra Mar 18, 2014 7:42 AM

Rediffusion Y&R bags creative duties of Biba

The mandate will be handled out of the agency's New Delhi office. The win is attributed to Rediffusion's credentials and ability to handle the category

Twishy Mar 18, 2014 7:41 AM