Date-wise News
Ashutosh Srivastava, Chairman Asia / CEO Emerging Markets Group Mindshare, adds Middle East and Africa to his remit

Helen McRae's Africa responsibilities will now pass to Srivastava, whose extended remit will cover APAC, Russia, the Middle East and Africa

exchange4media Staff Jul 24, 2015 3:35 PM

TAM ratings: Sab TV regains No.4 spot; Like OK slips to No.5 spot

Week 29 (July 12 - 18, 2015) of TAM data shows Colors and Zee TV saw the maximum decline

exchange4media Staff Jul 24, 2015 2:20 PM

Mindshare appoints Sriram Sharma as Leader – South, Mindshare

Currently with MediaCom, Sharma looks after the business in the Bangalore and Chennai office

exchange4media Staff Jul 24, 2015 2:19 PM

VVS Laxman joins CricketCountry.com as Chief Cricket Mentor

In his new avatar, he will contribute columns, video interviews and engage with fans over regular online chats

exchange4media Staff Jul 24, 2015 12:57 PM

Madras HC allows Sun TV to participate in Phase-III of FM auction

The company had challenged the Centre's decision to keep it out of the stage III FM auction

exchange4media Staff Jul 24, 2015 12:22 PM

PolicyBazaar to spend Rs 80-100 crore on marketing this financial year

The brand has roped in Kapil Sharma for their new campaign, which has been conceptualised by Lowe Lintas

Sarmistha Neogy Jul 24, 2015 10:17 AM

MEC and Starcom Mediavest battle it out for Citibank's $450 million global media duties

The India leg of Citibank's global media review which was initiated in May is said to be currently underway, indicate industry sources. MEC currently handles media duties for the brand in India

exchange4media Staff Jul 24, 2015 9:24 AM

Tier II-III is MY FM's secret weapon

Harrish Bhatia, CEO, MY FM, tells us that breaking even in three years will be the aim behind bidding for frequencies, explaining the science of playing songs and how listeners in Tier II and Tier III markets differ from metro listeners

Simran Sabherwal Jul 24, 2015 8:48 AM

Saatchi & Saatchi appoints Jeff Geisler as CMO & Carol Miller-Repetto as Chief Operating Officer, P&G Business

In their new roles, the two executives will join Robert Senior, CEO Worldwide, and Pablo Del Campo, Worldwide Creative Director, on the Global Leadership Team

exchange4media Staff Jul 24, 2015 8:44 AM

PolicyBazaar to spend Rs 80-100 crore on marketing this financial year

The brand has roped in Kapil Sharma for their new campaign, which has been conceptualised by Lowe Lintas

Sarmistha Neogy Jul 24, 2015 8:29 AM

Kalyan Jewellers new TVC featuring Amitabh Bachchan and Nagarjuna aims to reinforce trust in the brand

Following the 'child slave' print ad debacle in April, the jewellery company had received flak on social media

Sarmistha Neogy Jul 24, 2015 8:21 AM

BARC ratings: Times Now and India Today TV see ratings dip in week 28

In week 28 (July 11 - 17, 2015) of the English news genre, BARC ratings indicate Times Now leads, followed by India Today Television and CNN-IBN

exchange4media Staff Jul 24, 2015 8:19 AM

BARC ratings: Zee's Kumkum Bhagya claims No.1 spot as Star's Saath Nibhana Saathiya slips at No. 2

Week 28 (July 11 - 17, 2015) saw Dance India Dance 5 registering big ratings dip, losing No. 3 spot to Sasural Simar Ka

exchange4media Staff Jul 24, 2015 8:17 AM

BARC ratings: Star, Colors and Zee see big dip in week 28

In week 28 (July 11 - 17, 2015) of the Hindi GEC Universe, BARC ratings indicate top three channels in the pecking order took a big ratings hit

exchange4media Staff Jul 24, 2015 8:16 AM

Trendspotting: As m-commerce rises, industry battles out key hurdles

Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry

Ankur Singh Jul 24, 2015 8:14 AM

Zee Classic to screen Shatrughan Sinha's  'Vishwanath'

The film written and directed by Subhash Ghai is famous for its cutting dialogues

exchange4media Staff Jul 24, 2015 8:12 AM