Date-wise News

According to the report, BBDO is the most awarded network, while Forsman & Bodenfors is the most awarded agency; Volvo bags the most awarded advertiser award

exchange4media Staff 30-January-2015

The new visual identity is inspired by ‘The Two Masks of Drama’, Thalia, the Muse of comedy with a laughing face, and Melpomene, the Muse of tragedy with a weeping face

exchange4media Staff 30-January-2015

For MobiKwik users, Jabong offers 30 per cent discount on a minimum purchase of Rs 999; all purchases made on the fashion portal using MobiKwik wallet will be entitled to get 15 per cent cashback from January 29- 31

exchange4media Staff 30-January-2015

The Kannada GEC will broadcast a refreshed line-up of programmes; the new content strategy involves strengthening the prime-time viewing slot with a mix of fiction and non-fiction programmes

exchange4media Staff 30-January-2015

Aimed at the global web consumer, Bloomberg Business will serve as a central hub for all Bloomberg media outlets such as Bloomberg News, Bloomberg Businessweek, Bloomberg TV and Bloomberg’s digital video operation

exchange4media Staff 30-January-2015

The device-optimised ad formats will allow people watch videos on smartphones and tablets, across operating systems

exchange4media Staff 30-January-2015

The year will witness real action in terms of integrated marketing and programmatic; mobile will rule as marketers will optimise content; personalisation to be their new mantra. Anita Nayyar, CEO, Havas Media Group (India and South Asia) on emerging trends the market will witness this year

Anita Nayyar 30-January-2015

The GEC responds to media reports on rumours of dispatching notices to producers and actors on ending shows by February 13

exchange4media Staff 30-January-2015

The year will witness real action in terms of integrated marketing and programmatic; mobile will rule as marketers will optimise content; personalisation to be their new mantra. Anita Nayyar, CEO, Havas Media Group (India and South Asia) on emerging trends the market will witness this year

Anita Nayyar 30-January-2015

India is one of the 17 countries that have seen an upswing in consumer confidence; the country recorded an index score of 129, an increase of three points from the previous quarter

exchange4media Staff 30-January-2015

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Abhinn Shreshtha 30-January-2015

As ad blockers gain traction in 2015, Indian advertisers still have some time to battle it out. Content is becoming key to being visible and avoiding ad blockers

Ankur Singh 30-January-2015

The outdoor industry is quite de-centralised in India. We need to look closely at how we measure success to ensure that it is providing significant ROI for our campaigns, says Sunil Kumar Sharma, Head for Marketing (Consumer) at Goodyear India

Abhinn Shreshtha 30-January-2015

WATConsult will become part of Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as "WATConsult - Linked by Isobar"

exchange4media Staff 30-January-2015