Date-wise News
Alankar Mahtolia & Sreekanth Hariharan win Benadryl BIG Golden Voice

Both winners will get an opportunity to be a part of the show’s judge Shankar Mahadevan’s next Bollywood project

exchange4media Staff Sep 14, 2015 6:12 PM

Sera Bangali Awards celebrate 11th year; Hosts Sera Bangali: Kalker Sera Aajke for young achievers

Sera Bangali is an effort to honour eminent Bengali personalities whose achievements have brought Bengal to the global arena

exchange4media Staff Sep 14, 2015 3:22 PM

Zabardast Hit 95 FM launches Walk the Haq – pedestrian safety campaign

The objective of the walk was to bring to notice the change that is needed on the footpaths and zebra crossings of Delhi for safety of pedestrians. The campaign included several on-air and outdoor broadcasting activities

exchange4media Staff Sep 14, 2015 1:38 PM

Making Technology Work For Marketing @ exchange4media conclave on 8th October in Mumbai

This year the keynote speaker is WPP Chief Sir Martin Sorrell. Other speakers include Saugata Gupta, MD and CEO of Marico and Mike Amour, President of SMG APAC

exchange4media Staff Sep 14, 2015 10:29 AM

Making Technology Work For Marketing @ exchange4media conclave on 8th October in Mumbai

This year the keynote speaker is WPP Chief Sir Martin Sorrell. Other speakers include Saugata Gupta, MD and CEO of Marico and Mike Amour, President of SMG APAC

exchange4media Staff Sep 14, 2015 10:27 AM

ISL 2 central sponsorship expected to touch Rs.100 crore

Most brands from the previous year have continued their association and e-commerce giant Flipkart is said to have joined in as a sponsor. The first edition of ISL had 10 sponsors at the central level and raked in around Rs.50 crore

exchange4media Staff Sep 14, 2015 10:24 AM

Making Technology Work For Marketing @ exchange4media conclave on 8th October in Mumbai

This year the keynote speaker is WPP Chief Sir Martin Sorrell. Other speakers include Saugata Gupta, MD and CEO of Marico and Mike Amour, President of SMG APAC

exchange4media Staff Sep 14, 2015 9:17 AM

ISL 2 central sponsorship expected to touch Rs.100 crore

Most brands from the previous year have continued their association and e-commerce giant Flipkart is said to have joined in as a sponsor. The first edition of ISL had 10 sponsors at the central level and raked in around Rs.50 crore

exchange4media Staff Sep 14, 2015 9:00 AM

CMO of Housing.com Pratik Seal moves on

Seal had been with Housing for less than a year. He had joined the popular start-up after working at Star TV where he was the Channel Business Head for Star Utsav

exchange4media Staff Sep 14, 2015 8:48 AM

Trendspotting: Brands speak the 'taboo' language to connect with customers

From Wagh Bakri to Myntra, Zigy to Whisper, brands are embracing controversial elements in storytelling to stay relevant with the changing times

Sarmistha Neogy Sep 14, 2015 8:42 AM

Emvies 2015 winners speak on their big wins

GroupM's CVL Srinivas, Mindshare's Prasanth Kumar, Madison World's Sam Balsara, and Maxus's Kartik Sharma speak on their wins at the Emvies 2015. Mindshare won 'Agency of the Year', followed by Madison Media and Maxus

exchange4media Staff Sep 14, 2015 8:21 AM

Anup Vishwanathan quits Times Network to join Sony TV as Marketing Head

Anup Vishwanathan has resigned from Times Network as Marketing Head for English Entertainment Cluster (Movies Now and Romedy Now) and will be joining MSM’s Sony TV, according to sources

exchange4media Staff Sep 14, 2015 8:06 AM

Should digital marketers be wary of Apple's new ad blocker?

Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something that caused quite a few heads to turn in the digital advertising industry

Abhinn Shreshtha Sep 14, 2015 7:47 AM

Rediff.com focuses on native ads, updates consumer-experience tools

The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sectors in India

Ankur Singh Sep 14, 2015 7:38 AM

BARC ratings: Sun TV, Zee Marathi, Big Ganga and Asianet lead in regional markets

In week 35 (August 29 - September 4, 2015) of the regional genre, Sun TV continued its leadership in the Tamil markets. Zee Marathi, Zee Telugu, Colors Kannada, Big Ganga, Asianet and Star Jalsha topped their markets

exchange4media Staff Sep 14, 2015 7:37 AM

RAM Ratings Big FM moves to top spot in Mumbai  in week 35

Radio City and Big FM have been competing for the top spot in Mumbai and Radio City's last week's position of leadership was taken away by Big FM in week 35

exchange4media Staff Sep 14, 2015 7:35 AM

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amazon target=_blank >Amazon</a>, right now, is more an IT company than Tech Mahindra is. Hyperdigitalization is changing the paradigm of doing business.

exchange4media Staff Sep 14, 2015 12:00 AM

Our typical marketing budget is usually 10 per cent of the topline spend

exchange4media Staff Sep 14, 2015 12:00 AM

Mobile communications mean that it is possible to be on 24/7, and there is an anxiety that the competition will be using speed as a source of competitive advantage. Clients therefore have less time to plan strategy and to consider results. This I think is a shame, but I do not see the pace of change becoming any slower, only faster as 4G networks roll out and communications will not rely on Wi-Fi enabled locations. In other words, we will be able to work in real time from anywhere. The opportunity for the PR practitioner is to be a trusted advisor to the client by keeping focused on the messaging and the media while the client manages their internal processes.

exchange4media Staff Sep 14, 2015 12:00 AM