Sen is a key appointment within the APAC region and will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific

exchange4media Staff Dec 9, 2014 7:21 PM

Thousands of tennis fans experienced a lifetime moment on Sunday when they watched global icon Roger Federer play on Indian soil for the first time at the Delhi leg of IPTL. Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, shares his take on the last minute inclusion of Roger into the Micromax Indian Aces team

Mitrajit Bhattacharya Dec 9, 2014 1:51 PM

GroupM India will be strategic partner for brand synergies and advertising in the country

exchange4media Staff Dec 9, 2014 1:15 PM

Building up on that momentum and with a host of additions to the list, the agency has announced the rollout of the second edition of the program in India

exchange4media Staff Dec 9, 2014 12:43 PM

Research forecasts Ad Spend in India may Grow 12 per cent next year

exchange4media Staff Dec 9, 2014 12:38 PM

The agency's Mumbai branch will handle the business. This account was won post a multi-agency pitch earlier this year

exchange4media Staff Dec 9, 2014 12:27 PM

In the category of Bollywood music, MTunes HD is the only channel offering high definition content and delivering over 1 Million premium GVTs vis a vis all other standard definition Hindi music channels

exchange4media Staff Dec 9, 2014 11:43 AM

Mouzannar is one of the most celebrated creatives in the Middle East. As Chief Creative Officer of Leo Burnett for the Middle East and North Africa (MENA) he has overseen the creative product of eleven offices in ten countries

exchange4media Staff Dec 9, 2014 10:51 AM

Discovery Networks Asia Pacific licensed Season 3 of Auction Kings as well as Auction Kings Special: Top 10 Odd Items and Celestial Movie Channel picked up supernatural series When Ghosts Attack

exchange4media Staff Dec 9, 2014 10:46 AM

FCB ULKA's agency Interface Communications is currently the creative agency on the account. Industry sources indicate that the brand maybe looking at re-positioning

Priyanka Mehra Dec 9, 2014 9:28 AM

Stories include a profile of media baron Ramoji Rao, a report on Dina Nath Batra's attempts to censor books such as Wendy Doniger's The Hindus, and a Data Journalism feature on how the central government spends its advertising money

exchange4media Staff Dec 9, 2014 9:20 AM

Infectious will be responsible for the all the marketing and communication requirements of the company

exchange4media Staff Dec 9, 2014 8:14 AM

Barua, CEO, Contract Advertising talks about the challenges of creating an effective TV ad with the rise of long format digital ads

Collin Furtado Dec 9, 2014 8:11 AM

In an exclusive interaction with exchange4media, Shveta Singh, Head – Digital Planning, Brand & Media Strategy

Ankur Singh Dec 9, 2014 8:09 AM

The theme of the 2-day conclave scheduled for the 12th and 13th of December is 'Kitna Badal Gaya Hindustan'

exchange4media Staff Dec 9, 2014 8:05 AM

Out of 105 advertisements against which complaints were upheld, 44 belonged to Personal and Healthcare category, followed by the Education category with 43 advertisements

exchange4media Staff Dec 9, 2014 8:03 AM

Sources say an announcement to this effect is expected to be made by Wednesday and the first lot of frequencies to go under the hammer will be 68 leftover frequencies from the Phase II auctions, which critically include 42 reference city frequencies

Abhinn Shreshtha Dec 9, 2014 7:57 AM

Gartner predicts by 2018, 78% of global smartphone sales will come from developing economies

exchange4media Staff Dec 9, 2014 7:56 AM

Madison's Sam Balsara, Epic's Mahesh Samat, IPG Mediabrands' Shashi Sinha and Future Group's Sandip Tarkas shower praises on IMPACT Person of the Decade Uday Shankar and IMPACT Person of the Year 2014 Punit Goenka

Collin Furtado Dec 9, 2014 7:54 AM