Guest Column: The power of Brand Roger Federer
Thousands of tennis fans experienced a lifetime moment on Sunday when they watched global icon Roger Federer play on Indian soil for the first time at the Delhi leg of IPTL. Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, shares his take on the last minute inclusion of Roger into the Micromax Indian Aces team

I arrived in New Delhi yesterday and straightaway headed for my hotel, where the IPTL team was staying. The hotel’s lobby was teeming with fans, friends, business associates and sports journos to witness the likes of Sania, Monfils, Djokovic, Sunny (team owner of Singapore Slammers), Tsonga, Sampras, Moya et al walking in and out of the hotel gym after workout. But there was one man they were all eagerly waiting to have a glimpse of—Roger Federer!
The last minute inclusion of Roger into the Micromax Indian Aces team following Nadal’s injury was the best decision Mahesh and his team could possibly have taken to take the League to a different level. Nadal is a huge star we are missing-in-action this year, but Federer is the biggest brand tennis has produced in the recent past. At lunch, while chatting with one of Indian Aces team owner who had gone to receive Roger at the airport, I was told that the moment Federer arrived people just forgot everything else they were doing, in order to catch a glimpse of him. Even if that meant ignoring another tennis great who had arrived at the same time. Such is the charisma of Federer.
The excitement was palpable at the Indira Gandhi Indoor Stadium on Day 2 where Roger was to make his maiden appearance on the Indian soil. I reached early around 2.30 pm to check out Roger and his colleagues Sania, Bopanna, Monfils, Sampras and Ivanovic at the Indian Aces practice. He had his trademark smile all along sharing a great camaraderie with his teammates. By then I was privy to an inside information that Roger was to play 3 out of the 5 games for his team.
Slowly, the crowd filled in and by about 3.30 pm it looked like the place belonged to just one man, Roger Federer. His introduction at 4 pm drew deafening applause from the crowd and thereafter it was just a Roger Federer show. He first teamed up with Sania to win his mixed doubles 6-0. Asked later about his experience of playing mixed doubles, he said he had earlier played m-d only thrice with Martina Hingis, Martina Navratilova and his wife Mirka. Sania will surely cherish this moment her entire life. While his doubles game with Bopanna also was an easy win, he had to fire all guns to down Tomas Berdych in a tough match. In a day which saw Amitabh Bachchan, several Union Ministers and a certain Robert Vadra in attendance, Roger Federer was surely the only man people were focusing on.
To be a brand, you need to be consistently good and that’s very difficult to achieve in sports. Great sportstars like Messi, Ronaldo, Hamilton, Tiger Woods, LeBron James, MSD, Sachin and Usain Bolt have been on top of their game for years and hence are loved as brand ambassadors. But what probably puts Roger on the top of the pile is his impeccable character, his natural good looks and the ability to connect with fans in any part of the world. I am happy for the millions of his fans who finally witnessed him play while he is still on the top of his competitive game. Hope to see him back in New Delhi next year. Thanks Roger for having entertained us for so long with your fluid power play on the court; and thanks Mahesh for making it possible for Roger’s Indian fans.
The author is President and Publisher, Chitralekha Group.
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Ad filmmaker Elias Kazmi critical after road mishap
Kazmi, who is Director-Production at Turner International India, was allegedly hit and dragged by a car being driven by a juvenile in Jammu
By e4m Staff | Sep 22, 2023 12:25 PM | 1 min read
Ad filmmaker Elias Kazmi (58) has met with an accident and is on ventilator support, as per media reports. He was riding a scooter and was dragged leaving him with critical injuries.
Kazmi, who is Director-Production at Turner International India, was allegedly hit and dragged by a car being driven by a juvenile. The incident took place in Jammu's Bhatindi, media networks reported.
According to reports citing eyewitness accounts, Kazmi approached the juvenile behind the wheels of a Mahindra Thar after colliding with the vehicle. The 16-year-old son of the deputy superintendent of police in Jammu and Kashmir allegedly hit the filmmaker again, dragging and critically injuring him in the process.
Friends and family have started a social media campaign to highlight the issue and to ensure justice is served.
Kazmi is currently on life support.
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Aaj Tak's Anjana Om Kashyap teams up with her AI doppelganger
With general elections around the corner, Anjana and Anjana 2.0 will be seen in a partnership both on-ground and on-screen
By e4m Staff | Sep 21, 2023 2:41 PM | 1 min read
Aaj Tak has launched India’s first ever AI Anchor modelled on a ‘human’ anchor. Hindi news anchor and Aaj Tak’s prolific news presenter, Anjana Om Kashyap, will now be complemented with an AI Avatar, Anjana 2.0.
With general elections around the corner, Anjana and Anjana 2.0 will be seen in a formidable partnership both on-ground and on-screen.
Anjana is the Managing Editor of 'Aaj Tak' popular for her shows ‘Halla Bol’ and ‘Special Reports’. Introduced on prime time on Tuesday, the AI avatar has already started to create a buzz on social media with netizens pouring in with their comments.
With Anjana 2.0, Aaj Tak will have its second AI Anchor featuring on prime-time programming on a national television channel. In the recent past, Aaj Tak introduced India’s first-ever AI Anchor SANA’ who is gaining success owing to her news presentation and production with wide-ranging interviews of State heads, Business leaders, Entertainment megastars etc. In under six months, Sana has already earned numerous accolades both on a national and international scale, including interacting with PM Modi (first AI Anchor to interact with a head of the state), Reading a French bulletin, anchoring a dedicated show on prime-time, and interacted with global business leaders like Brad Smith of Microsoft, celebrities like Shahrukh Khan and TV personality Seema Taparia.
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Post merger, ZEEL to be replaced by Culver Max Entertainment on FTSE Global Equity indices
As per FTSE Russel, the merger’s date is not known yet
By e4m Staff | Sep 21, 2023 8:59 AM | 2 min read
Zee Entertainment Enterprises Ltd (ZEEL) will be de-listed from FTSE Global Equity indices following its merger with Culver Max Entertainment (Sony Entertainment India), media networks have reported.
FTSE Russel has said the date of the merger is not known yet, media reports say.
Under the merger terms, Zee Entertainment Enterprises shareholders will receive 85 new Culver Max Entertainment shares for every 100 shares held.
“...subject to the completion of the merger, FTSE Russell anticipates Culver Max Entertainment will replace Zee Entertainment Enterprises in the FTSE Global Equity indices based on the merger terms on the effective date of the merger," it said.
According to Karan Taurani, senior vice president of research at brokerage Elara Capital, the delay is marginal. He added that there could be a marginal delay in filing the merged entity's closing precedents (CPs). The record date for a merger is usually given one week before delisting. As a result, relisting could take place in the second week of December 2023, he said.
On August 10, the Mumbai Bench of NCLT had given its nod to Zee's $10 billion merger with Culver Max. It had dismissed the objections raised by lenders including IDBI Trusteeship, IDBI Bank, Axis Finance, JC Flowers Asset Reconstruction Co and Imax Corp.
Recently, IDBI Bank and Axis Bank have moved the NCLAT challenging the NCLT order that had cleared the decks for the merger of ZEE and Sony after a roller-coaster ride of two years.
The journey of the merger began in December 2021 with ZEEL’s Board of Directors considering and approving the Scheme of Arrangement under Sections 230 to 232 of the Companies Act, 2013 (Scheme), whereby the Company and Bangla Entertainment Private Limited, an affiliate of Culver Max Entertainment Pvt Ltd (formerly known as Sony Pictures Networks India Private Limited), shall merge in Culver Max Entertainment Pvt Ltd.
After getting the requisite approvals and NOCs from shareholders and certain regulators, including SEBI and the Competition Commission of India (CCI), the company filed a petition with NCLT for approval of the scheme.
On July 11, the tribunal reserved its order on the merger following hearing objections from several creditors, including Axis Finance, JC Flower Asset Reconstruction Co., IDBI Bank, IDBI Trusteeship and Imax Corp.
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8 of 10 South cinema goers visit theatre at least once a month, twice national avg: GroupM
As per the GroupM South Cinema Audience Behaviour Report, Amazon Prime is the most-used entertainment app across regions
By e4m Staff | Sep 20, 2023 12:56 PM | 2 min read
GroupM has launched the South Cinema Audience Behaviour Report that sheds light on the movie-going habits of the South cinema audience and provides insights to advertisers and marketers.
According to the report, ‘watching a movie at a theatre’ has the highest monthly average frequency of all outdoor leisure activities among South cinema audience - with an average of 1.8 visits per month, translating to 22 visits annually. The report also reveals that 8 out of 10 South Cinema audience visit a theatre at least once a month, which is twice the national average.
Commenting on the report, Ajay Mehta, MD - Cinema and OOH, GroupM India said, "Our report is a game-changing tool for marketers and advertisers looking to engage with South Cinema audience. By shedding light on the unique preferences and behaviours of this audience, we can now tailor our campaigns to resonate with them on a deeper level. A noteworthy example is the exceptional success of 'Jailer,' starring Rajinikanth, which has become the top-grossing Tamil film in India. Impressively, 'Jailer' ranks as the second-fastest Tamil film to amass an astonishing ₹550 crore worldwide at the box office. The fact that a heavy cross-section of South Cinema audience is watching 32 movies in a year highlights the immense potential of this market. With the South Cinema Audience Behaviour Report, we are equipped with the insights needed to tap into this potential and drive real business results."
The report further highlights that 'heavy' South moviegoers visit the cinema on an average of 32 times annually, which is 20 visits more than the national average. Further, the heavy cross-section of South Cinema audience from Andhra Pradesh & Telangana and, Kerala watches 36 movies in a year.
The report also throws a light on language preferences among the South Cinema audience.
In Karnataka, Telugu is the second most preferred language among those preferring Kannada, while in Kerala, Tamil is the second most preferred language for those preferring Malayalam. The report also suggests that horror/thriller is the top genre for visiting a cinema in Andhra Pradesh & Telangana and, Kerala.
Andhra Pradesh and Telangana cine-goers prefer to watch a movie on the first day with a preference of 66% for any show on the first day. Apparently, all South cinema audience consider nearby theatres.
The South Cinema Audience Behaviour Report provides marketers and advertisers with valuable insights into the preferences and behaviours of Southern states regular cine-goers. The data and insights from this report will enable advertisers to create more effective marketing campaigns and better connect with the South Indian audience.
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Kerala Governor Arif Mohd Khan to be Chief Guest at e4m English Journalism 40 Under 40
The awards honour media professionals across the board - editors, reporters, anchors, marketing & digital media professionals, videographers, news producers and video editors
By e4m Staff | Sep 20, 2023 8:54 AM | 1 min read
Governor of Kerala Arif Mohammed Khan will be the Chief Guest at the 2nd edition of e4m English Journalism 40 Under 40, to be held in New Delhi.
exchange4media’s English Journalism 40 under 40 recognizes professionals in the domain, be it print, television, or digital. The list will include editors, reporters, anchors, journalists, marketing & digital media professionals, videographers, news producers and video editors.
The list will be out after a highly rigorous jury process at the end of which 40 individuals will be chosen for their outstanding and trendsetting work in their respective spheres.
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Sr journalist Manoj Mathur no more
Mathur was well known for his expertise on regional issues
By e4m Staff | Sep 19, 2023 2:00 PM | 1 min read
Manoj Mathur, Editor, Digital, at Zee Media Regional is no more.
Zee Media has expressed deep grief over the demise of Manoj Mathur and paid tribute to him.
Mathur was associated with 'Zee Media' for a long time as Editor of 'Zee' (Rajasthan). Later the management handed him the responsibility of Editor,Digital, at Zee Media Regional.
Mathur had over two decades of experience in media. Prior to Zee Media, he was associated with 'India News' for about a year and 'ETV' for over eight years.
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Disney holds talks with RIL over sale of India biz: Report
The US-based conglomerate is reportedly considering deals ranging from total sale of Disney Star business to partial transactions of assets such as sports rights and streaming service Disney+ Hotstar
By e4m Staff | Sep 19, 2023 9:01 AM | 1 min read
The Walt Disney Company reportedly held talks with the Mukesh Ambani-owned Reliance Industries (RIL) among other potential buyers about its India streaming and television business. Reports say that the US-based entertainment conglomerate has been considering deals ranging from total sale of Disney Star business to partial transactions of assets such as sports rights and streaming service Disney+ Hotstar.
Disney has been mulling options, including a complete sale to even considering a joint venture after its Indian streaming service lost its rights to the IPL tournament to Viacom18 Media.
Disney reportedly approached Reliance about buying a stake in the business. The talks have not culminated in any deal and Disney could hold on to the assets for longer, said reports.
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