Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya Dec 23, 2015 9:37 AM

Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya Dec 23, 2015 8:30 AM

It's indeed a budget that even the sharpest critics of the government can't possibly rate lower than 8 out of 10, says Chitralekha Group's Mitrajit Bhattacharya as he scans the essential highlights of the Budget

Mitrajit Bhattacharya Mar 2, 2015 10:27 AM

It's indeed a budget that even the sharpest critics of the government can't possibly rate lower than 8 out of 10, says Chitralekha Group's Mitrajit Bhattacharya as he scans the essential highlights of the Budget

Mitrajit Bhattacharya Mar 2, 2015 8:09 AM

Chitralekha Group's Mitrajit Bhattacharya's eye-witness account of on-ground brand integration at Adelaide stadium by Pepsi, Emirates and Hublot and the festivities that followed after India's win against Pakistan

Mitrajit Bhattacharya Feb 17, 2015 8:57 AM

Chitralekha Group's Mitrajit Bhattacharya on why BJP lost by the biggest margin ever in a bi-polar Delhi Election

Mitrajit Bhattacharya Feb 11, 2015 9:07 AM

Thousands of tennis fans experienced a lifetime moment on Sunday when they watched global icon Roger Federer play on Indian soil for the first time at the Delhi leg of IPTL. Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, shares his take on the last minute inclusion of Roger into the Micromax Indian Aces team

Mitrajit Bhattacharya Dec 9, 2014 1:51 PM

How will Arun Jaitley shape the agenda of I&B Ministry in the near future? Mitrajit Bhattacharya, President & Publisher, Chitralekha Group, explores the avenues

Mitrajit Bhattacharya Nov 12, 2014 2:29 PM

No government can show dramatic results within 100 days. What it can show is "intent," and the new government has hardly put a wrong foot forward in that regard, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group

Mitrajit Bhattacharya Aug 20, 2014 8:19 AM

While stating that a lot of detailed work that has gone into TRAI's recommendations on media ownership, Chitralekha Group's Mitrajit Bhattacharya writes that the issues of Prasar Bharati's autonomy & paid news are critical

Mitrajit Bhattacharya Aug 14, 2014 8:49 AM

The Publisher & President, Chitralekha finds FM Arun Jaitley's maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious

Mitrajit Bhattacharya Jul 11, 2014 8:30 AM

The Publisher & President, Chitralekha finds FM Arun Jaitley’s maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious

Mitrajit Bhattacharya Jul 10, 2014 4:49 PM

 Magazines provide some unique propositions unlike other media and help create imagery to stand out, writes Mitrajit Bhattacharya, Chitralekha Group.

Mitrajit Bhattacharya Jan 2, 2012 7:28 AM

The Indian Readership Survey (IRS) is today the only measurement currency the great Indian print media can follow. However, what is its true worth? Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, goes into the crux of the matter regarding the huge fluctuations in readership of magazines with every new round of IRS and the complexities of the magazine genre.

Mitrajit Bhattacharya Sep 1, 2010 8:01 AM