Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya 23-December-2015

Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya 23-December-2015

It's indeed a budget that even the sharpest critics of the government can't possibly rate lower than 8 out of 10, says Chitralekha Group's Mitrajit Bhattacharya as he scans the essential highlights of the Budget

Mitrajit Bhattacharya 02-March-2015

It's indeed a budget that even the sharpest critics of the government can't possibly rate lower than 8 out of 10, says Chitralekha Group's Mitrajit Bhattacharya as he scans the essential highlights of the Budget

Mitrajit Bhattacharya 02-March-2015

Chitralekha Group's Mitrajit Bhattacharya's eye-witness account of on-ground brand integration at Adelaide stadium by Pepsi, Emirates and Hublot and the festivities that followed after India's win against Pakistan

Mitrajit Bhattacharya 17-February-2015

Chitralekha Group's Mitrajit Bhattacharya on why BJP lost by the biggest margin ever in a bi-polar Delhi Election

Mitrajit Bhattacharya 11-February-2015

Thousands of tennis fans experienced a lifetime moment on Sunday when they watched global icon Roger Federer play on Indian soil for the first time at the Delhi leg of IPTL. Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, shares his take on the last minute inclusion of Roger into the Micromax Indian Aces team

Mitrajit Bhattacharya 09-December-2014

How will Arun Jaitley shape the agenda of I&B Ministry in the near future? Mitrajit Bhattacharya, President & Publisher, Chitralekha Group, explores the avenues

Mitrajit Bhattacharya 12-November-2014

No government can show dramatic results within 100 days. What it can show is "intent," and the new government has hardly put a wrong foot forward in that regard, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group

Mitrajit Bhattacharya 20-August-2014

While stating that a lot of detailed work that has gone into TRAI's recommendations on media ownership, Chitralekha Group's Mitrajit Bhattacharya writes that the issues of Prasar Bharati's autonomy & paid news are critical

Mitrajit Bhattacharya 14-August-2014

The Publisher & President, Chitralekha finds FM Arun Jaitley's maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious

Mitrajit Bhattacharya 11-July-2014

The Publisher & President, Chitralekha finds FM Arun Jaitley’s maiden Budget to be a growth-oriented Budget, which makes no unrealistic targets. The stock market reaction has also been cautious

Mitrajit Bhattacharya 10-July-2014

 Magazines provide some unique propositions unlike other media and help create imagery to stand out, writes Mitrajit Bhattacharya, Chitralekha Group.

Mitrajit Bhattacharya 02-January-2012

The Indian Readership Survey (IRS) is today the only measurement currency the great Indian print media can follow. However, what is its true worth? Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, goes into the crux of the matter regarding the huge fluctuations in readership of magazines with every new round of IRS and the complexities of the magazine genre.

Mitrajit Bhattacharya 01-September-2010