Date-wise News
Barkha Dutt steps down as Group Editor of NDTV

Dutt will continue to be associated with NDTV as Consulting Editor. She is said to be starting her own multi-media content company and policy group

exchange4media Staff Feb 17, 2015 4:51 PM

OgilvyOne promotes Sonia Khurana as National Head - Customer Engagement

Sonia Khurana, who at present is posted in Bangalore, will operate out of OgilvyOne’s Mumbai office; she will be responsible for building the CRM and loyalty capabilities of OgilvyOne across India

exchange4media Staff Feb 17, 2015 3:15 PM

DigitasLBi promotes Himani Kapadia, Amaresh Godbole

DigitasLBi has elevated Himani Kapadia to COO-Asia Pacific region, while Amaresh Godbole has been appointed as Managing Director of India; Godbole and Kapadia were recognised in Campaign Asia-Pacific’s ‘Top 10 Most Admired Agency Leaders’ in 2014

exchange4media Staff Feb 17, 2015 1:33 PM

Prasoon Joshi and Josy Paul to be part of ANDY Awards 2015 jury

Colleen DeCourcy, Partner & Global Chief Creative Officer, Wieden + Kennedy will be at the helm as Chair of the 2015 ANDY Awards & Jury

exchange4media Staff Feb 17, 2015 10:19 AM

Deloitte Global appoints Punit Renjen as CEO

Renjen is the first India-born executive to head a global consultancy of Deloitte's repute

exchange4media Staff Feb 17, 2015 9:31 AM

Guest Column: With every big match, sponsor brands and TV networks win big too: Mitrajit Bhattacharya

Chitralekha Group's Mitrajit Bhattacharya's eye-witness account of on-ground brand integration at Adelaide stadium by Pepsi, Emirates and Hublot and the festivities that followed after India's win against Pakistan

Mitrajit Bhattacharya Feb 17, 2015 8:57 AM

What brands can learn and unlearn from AAP's consummate campaign

Aditi Mishra and Ankur Bhartiya of Lodestar UM talk about the key marketing lessons brands can learn from the recently held Delhi elections, which brought the Aam Aadmi Party to power

Aditi Mishra and Ankur Bhartiya Feb 17, 2015 8:40 AM

Percept Media wins media duties of Numero Uno

The agency will be responsible for the company's media planning, ATL, BTL and digital activities; it would also look into scaling up the communication for the company

exchange4media Staff Feb 17, 2015 8:33 AM

MTV appoints Shalini Sethi as Content & Programming Head & Keegan Pinto as Creative Head

Sethi joins from Bindass, where she was Director of Programming while Pinto joins from DDB Mudra, where he was Group Creative Director

exchange4media Staff Feb 17, 2015 8:31 AM

India-Pakistan World Cup match receives over 1 million tweets

#INDvsPAK received 675K tweets while #PAKvsIND received 347k tweets. Nike India promoted #BleedBlue received 53k tweets. Pakistani captain Misbah-Ul-Haq was the most discussed player

exchange4media Staff Feb 17, 2015 8:19 AM

Snapdeal higher on share of voice; Flipkart on number of followers

Yepme has the highest share of fans as well as engagement on Facebook. Snapdeal has higher engagement on Twitter vs Flipkart's number of followers

exchange4media Staff Feb 17, 2015 8:14 AM

What does the World Cup do for brand recall?

Leading marketers cite their reasons for association with World Cup, how it drives brand recall, striking an emotional chord with a cricket-frenzied nation

Abid Hasan & Collin Furtado Feb 17, 2015 8:10 AM