Date-wise News
 Star India subsidiary Novi Digital Entertainment bags certain media rights for IPL

Novi Digital Entertainment will be awarded certain media rights to the Pepsi IPL for 2015, 2016 and 2017 seasons for a cumulative fee of Rs 302.2 crore

exchange4media Staff Feb 11, 2015 6:23 PM

 HT Media Ltd restructures senior management, increases  digital focus

HT Media Ltd announces a slew of changes in its senior management; Amit Garg will be Executive Director (Digital Initiatives), Shantanu Bhanja the company’s first Chief Digital Officer and Rajan Bhalla to be the new CMO

exchange4media Staff Feb 11, 2015 3:19 PM

Star India to acquire the broadcast business of Maa TV Network

Star India and Maa Television Network today announced a deal under which Star India will acquire the broadcast business of Maa Television Network

exchange4media Staff Feb 11, 2015 1:44 PM

 Dainik Bhaskar's 'No Negative News on Monday' initiative to give a positive start to week

Every Monday, Dainik Bhaskar will highlight positive news on the front page, desh-videsh, state and city sections across editions and segregate other news under a clear header

exchange4media Staff Feb 11, 2015 12:59 PM

Celebrities, corporates lend support to NDTV-Fortis ‘Cancerthon’ campaign

NDTV and Fortis have step in to create a nationwide cancer awareness and fundraising campaign – Health4U Cancerthon; the first-of-its-kind live awareness campaign has raised around Rs 3 crore for cancer patients

exchange4media Staff Feb 11, 2015 12:47 PM

 Viacom18 partners with Film Heritage Foundation to preserve India's cinematic heritage

As a step towards this cause, the Film Heritage Foundation will set up a weeklong school, Film Preservation and Restoration School India, from February 22 to 28 in Mumbai;

exchange4media Staff Feb 11, 2015 12:35 PM

 Telenor Group marks second Safe Internet Day, pledges to promote online safety for children

Telenor Group has announced to expand its existing programmes to spread awareness on safe internet practices; Uninor aims to take the safe internet initiatives to 20,000 children in all of its six circles in 2015

exchange4media Staff Feb 11, 2015 12:14 PM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM

What went wrong with BJP's communication strategy in Delhi Election?

BJP's campaign masterstrokes that worked wonders in Lok Sabha Elections are in dire need of revival

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:07 AM

Kejriwal's staggering comeback in Delhi: What worked for AAP?

Communication experts recount AAP campaign strategies that wooed Delhi voters to give Kejriwal a landslide win

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:01 AM

Delhi polls bring windfall of Rs 10-15 crore to radio industry

With Arvind Kejriwal-led Aam Aadmi Party sweeping the Delhi polls, radio has proved its mettle in regional marketing once again

Abhinn Shreshtha Feb 11, 2015 9:33 AM

Is Internet.org as altruistic as it sounds?

Facebook announced partnership with Reliance Communications to launch Internet.org in India. Several criticisms have arisen over Facebook's agenda

Abhinn Shreshtha Feb 11, 2015 9:21 AM

Is AIB Knockout issue unnecessarily overblown?

In light of the recent controversy surrounding AIB Roast, exchange4media reached out to industry experts who talk about what qualifies for the "right" content, who decides what is appropriate and what is not, the issue of freedom of speech in the digital arena and why there is a need to defend this space

Ankur Singh Feb 11, 2015 9:13 AM

Guest Column: Why did BJP lose the Delhi elections so badly?

Chitralekha Group's Mitrajit Bhattacharya on why BJP lost by the biggest margin ever in a bi-polar Delhi Election

Mitrajit Bhattacharya Feb 11, 2015 9:07 AM

MY FM hikes ad rates by 20%

The decision has been taken to address the current inventory crunch and inflation at an overall level. The hike has been implemented in all 17 cities across seven states where the FM channel operates

exchange4media Staff Feb 11, 2015 8:52 AM

Guest Column: Delhi Election: Kill the messenger, kill the research team

Time that we stop wasting monies or tweak the model used to gauge the mood of voters, says INTRADIA's Sanjeev Kotnala

Sanjeev Kotnala Feb 11, 2015 8:50 AM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

Wrigley's Orbit launches new TVC today

Brand Ambassador, Deepika Padukone, breaks up with sandwich and promotes 'Eat Drink Chew' in the new TVC

Ankur Singh Feb 11, 2015 8:36 AM