Dish TV has decided to consolidate its ATL & digital business for a more seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL & digital business have been handed over to them

exchange4media Staff Aug 20, 2014 8:21 PM

DigiAsia will be a bi-annual event and centered around the theme ‘Digi beyond imagination’

exchange4media Staff Aug 20, 2014 5:19 PM

Confirming the news to exchange4media via Facebook, Vasudevan said, "I am coming back to India by end of the year, but it has nothing to do with O&M. I have not yet decided on what I am going to do next. It's been 12 years that I have been away from home (India), so just returning"

Deepa Balasubramanian Aug 20, 2014 3:33 PM

News Nation has been awarded the record for ‘Most telegrams sent in a day (group)’ by Limca Book of Records. News Nation marked the exit of telegrams in India by sending out 400 telegrams on July 13, 2013

exchange4media Staff Aug 20, 2014 12:13 PM

"Godfather is a fast growing, challenging brand competing in a category where some of the world's iconic brands like Heineken, Carlsberg and Budweiser are major players," says Manish Bhatt, Founder Director, Scarecrow Communications

exchange4media Staff Aug 20, 2014 11:40 AM

Hindi GECs up the ante with a fresh new arsenal of new shows, new slots for old shows and a few changes to woo viewers

Collin Furtado Aug 20, 2014 9:25 AM

The MCCS CEO says the group is focusing on Punjab right now, rubbishes reports of selling out stakes and speaks of embracing digital technology

Abid Hasan Aug 20, 2014 9:16 AM

7 of the Top 10 brands & 30% of the Top 50 brands come from the service sector. Study indicates that India's unrestricted 'right to play' for businesses has nurtured great diversity amongst brands in the ranking

exchange4media Staff Aug 20, 2014 8:56 AM

Confused over advertising on youtube ? Read the article at Exchange4media and get the full information on spending over advertising on youtube.

Abhinn Shreshtha Aug 20, 2014 8:40 AM

New guidelines attempt to ensure that advertisements of products in this category do not depict people with dark skin as somehow inferior to those who are fairer

exchange4media Staff Aug 20, 2014 8:37 AM

New categories that are added include e-commerce website, web app or game, social media, mobile and categories in appreciation of craft of art direction and writing. The Awards are slated for September 19, 2014

Deepa Balasubramanian Aug 20, 2014 8:29 AM

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics

Ankur Singh Aug 20, 2014 8:23 AM

Arvind Gupta, Head - IT Cell, BJP, will talk on 'Connecting with Today's Generation: What the CMOs Can Learn from the BJP Election Campaign.' CMO League is tailored exclusively for CMOs with sessions by the most respected marketing thinkers of our time from across the world

exchange4media Staff Aug 20, 2014 8:21 AM

No government can show dramatic results within 100 days. What it can show is "intent," and the new government has hardly put a wrong foot forward in that regard, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group

Mitrajit Bhattacharya Aug 20, 2014 8:19 AM

The BTS business unit comprises BlackBerry's technology assets, including QNX (embedded software), Project Ion (Internet of Things application platform), Certicom (cryptography applications), and Paratek (RF antenna tuning), as well as BlackBerry's patent portfolio

exchange4media Staff Aug 20, 2014 8:17 AM

The brand association includes on-air and on-ground integration. Apart from brand fit with the tagline 'Fevicol Ki Pakad, Chhootegi Nahin,' the association was incentivised once the first ratings came out

Collin Furtado Aug 20, 2014 8:13 AM

Kumar Mangalam Birla may be planning to sell off his minority stake in Living Media, as per media reports. Birla had picked up a 27.5 stake in Living Media in May 2012. His stake current stands at around 34-35%, according to media reports

exchange4media Staff Aug 20, 2014 8:11 AM

The campaign has been themed around the core idea – “Kill it before it kills you”. Instead of talking about multiple things, Godrej HIT decided to highlight the most important characteristic of the mosquito – its stubborn & aggressive nature

exchange4media Staff Aug 20, 2014 8:10 AM

The mandate for MSLGroup includes brand building, reputation management, influencer outreach, and crisis and issues management

exchange4media Staff Aug 20, 2014 8:08 AM

In this role, Arora will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the Group's diverse portfolio of assets spanning news broadcasting

exchange4media Staff Aug 20, 2014 8:07 AM