Date-wise News
Dish TV has decided to consolidate its ATL & digital business for a more seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL & digital business have been handed over to them
exchange4media Staff 20-August-2014
DigiAsia will be a bi-annual event and centered around the theme ‘Digi beyond imagination’
exchange4media Staff 20-August-2014
Confirming the news to exchange4media via Facebook, Vasudevan said, "I am coming back to India by end of the year, but it has nothing to do with O&M. I have not yet decided on what I am going to do next. It's been 12 years that I have been away from home (India), so just returning"
Deepa Balasubramanian 20-August-2014
News Nation has been awarded the record for ‘Most telegrams sent in a day (group)’ by Limca Book of Records. News Nation marked the exit of telegrams in India by sending out 400 telegrams on July 13, 2013
exchange4media Staff 20-August-2014
"Godfather is a fast growing, challenging brand competing in a category where some of the world's iconic brands like Heineken, Carlsberg and Budweiser are major players," says Manish Bhatt, Founder Director, Scarecrow Communications
exchange4media Staff 20-August-2014
Hindi GECs up the ante with a fresh new arsenal of new shows, new slots for old shows and a few changes to woo viewers
The MCCS CEO says the group is focusing on Punjab right now, rubbishes reports of selling out stakes and speaks of embracing digital technology
7 of the Top 10 brands & 30% of the Top 50 brands come from the service sector. Study indicates that India's unrestricted 'right to play' for businesses has nurtured great diversity amongst brands in the ranking
exchange4media Staff 20-August-2014
Confused over advertising on youtube ? Read the article at Exchange4media and get the full information on spending over advertising on youtube.
Abhinn Shreshtha 20-August-2014
New guidelines attempt to ensure that advertisements of products in this category do not depict people with dark skin as somehow inferior to those who are fairer
exchange4media Staff 20-August-2014
New categories that are added include e-commerce website, web app or game, social media, mobile and categories in appreciation of craft of art direction and writing. The Awards are slated for September 19, 2014
Deepa Balasubramanian 20-August-2014
The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technological challenges in adopting social media and social CRM and leveraging social analytics
Arvind Gupta, Head - IT Cell, BJP, will talk on 'Connecting with Today's Generation: What the CMOs Can Learn from the BJP Election Campaign.' CMO League is tailored exclusively for CMOs with sessions by the most respected marketing thinkers of our time from across the world
exchange4media Staff 20-August-2014
No government can show dramatic results within 100 days. What it can show is "intent," and the new government has hardly put a wrong foot forward in that regard, says Mitrajit Bhattacharya, President & Publisher, Chitralekha Group
Mitrajit Bhattacharya 20-August-2014
The BTS business unit comprises BlackBerry's technology assets, including QNX (embedded software), Project Ion (Internet of Things application platform), Certicom (cryptography applications), and Paratek (RF antenna tuning), as well as BlackBerry's patent portfolio
exchange4media Staff 20-August-2014
The brand association includes on-air and on-ground integration. Apart from brand fit with the tagline 'Fevicol Ki Pakad, Chhootegi Nahin,' the association was incentivised once the first ratings came out
Kumar Mangalam Birla may be planning to sell off his minority stake in Living Media, as per media reports. Birla had picked up a 27.5 stake in Living Media in May 2012. His stake current stands at around 34-35%, according to media reports
exchange4media Staff 20-August-2014
The campaign has been themed around the core idea – “Kill it before it kills you”. Instead of talking about multiple things, Godrej HIT decided to highlight the most important characteristic of the mosquito – its stubborn & aggressive nature
exchange4media Staff 20-August-2014
The mandate for MSLGroup includes brand building, reputation management, influencer outreach, and crisis and issues management
exchange4media Staff 20-August-2014
In this role, Arora will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the Group's diverse portfolio of assets spanning news broadcasting
exchange4media Staff 20-August-2014
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