Date-wise News
Harvir Singh joins MoneyBhaskar.com as Editor

As per industry sources, this is Singh’s second stint with the Bhaskar Group. He was earlier Editor of Business Bhaskar. Singh has over two decades of experience, especially in financial journalism

exchange4media Staff Aug 14, 2014 1:30 PM

Harvir Singh joins MoneyBhaskar.com as Editor

As per industry sources, this is Singh’s second stint with the Bhaskar Group. He was earlier Editor of Business Bhaskar. Singh has over two decades of experience, especially in financial journalism

exchange4media Staff Aug 14, 2014 1:28 PM

Whirlpool Q1 FY15 net up 67% at Rs 83 cr; total income up 19%

Whirlpool of India has posted total income of Rs 1,052 crore for the first quarter ended June 30, 2014, and an EBITDA margin at 13.1 per cent

exchange4media Staff Aug 14, 2014 11:40 AM

Red FM out to do 'puja' for potholes this monsoon

Red FM is launching the second edition of its initiative, 'Pothole Utsav', from today. This year's campaign will see Red FM inviting even local authorities to be part of the event and highlight the condition of roads during the monsoon season

Abhinn Shreshtha Aug 14, 2014 10:48 AM

Joseph George's 25 @ 25

As Joseph George, CEO, Lowe Lintas & Partners completes 25 years in the advertising business this week, he shares his 25 do’s and don’ts for clients & agencies in his distinctive style, laced with a touch of humour

Priyanka Mehra Aug 14, 2014 9:33 AM

No updation of exchange4media website on Aug 15

There will be no updation of exchange4media website on August 15, 2014, on account of Independence Day. exchange4media wishes its readers Happy Independence Day

exchange4media Staff Aug 14, 2014 9:31 AM

KBC: Sony's knight in shining armour?

All eyes are on KBC season 8 to see if it can provide the much needed panacea for Sony's ratings decline. exchange4media explores the show's positioning against competition

Collin Furtado Aug 14, 2014 9:25 AM

Mindshare, Next Billion in pact to launch marketing services for Emerging Markets

The partnership will promote and adapt new technology-enabled platforms to deliver marketing and data collection services to consumers in Emerging Markets. The first such platform is Mobile Movies

exchange4media Staff Aug 14, 2014 9:12 AM

Guest Column: Many of TRAI's recommendations look reasonably sound: Mitrajit Bhattacharya

While stating that a lot of detailed work that has gone into TRAI's recommendations on media ownership, Chitralekha Group's Mitrajit Bhattacharya writes that the issues of Prasar Bharati's autonomy & paid news are critical

Mitrajit Bhattacharya Aug 14, 2014 8:49 AM

ZEE ropes in Harish Goyal as Territory Head, Africa

Goyal will be responsible for the overall business of the Africa territory & will report to Mukund Cairae, CEO, ZEE Middle East, North Africa, Turkey & Pakistan. He joins in from Acme Group, where he was Chief Marketing Officer

Abid Hasan Aug 14, 2014 8:36 AM

Twitter beta testing Promoted Video ads

In a post on Twitter's blog, David Regan, Sr Product Manager, (TV & Video) said the new ads were a result of earlier tests with a new Twitter Video Card that streamlines video playback & brings a one-tap viewing experience in users' timelines

exchange4media Staff Aug 14, 2014 8:34 AM

BenQ India assigns its creative duties to Option Design

The agency has already been working with BenQ for the last three years on brand strategy and marketing communication, and now will handle the creative duties

Abid Hasan Aug 14, 2014 8:32 AM

Mobile internet needs to percolate to the rural level: Sashi Shankar

For mobile internet, price or affordability as well as making people understand its relevance is crucial. This is where Idea's focus will lie for the next few years, says Sashi Shankar, CMO, Idea Cellular

Abhinn Shreshtha Aug 14, 2014 8:31 AM

Brands set their imagination 'free' for engaging Indians on Independence Day

From Idea, Micromax, KBC to HUL, advertisers and marketers across industries are going big on cashing in on the Independence Day weekend and rekindling the patriotic fervour. exchange4media lists out latest brand engagements this Independence Day

Ankur Singh Aug 14, 2014 8:22 AM

India TV appoints Ajit Anjum as Managing Editor

An industry veteran of 25 years, Anjum’s last stint was with BAG Network as Managing Editor of News24. He was with the organisation for almost 19 years

exchange4media Staff Aug 14, 2014 8:17 AM

Ratnakar Rao puts in his papers at Maa TV Network

Rao was with the group for eight months. As Group Head, he was responsible for the four Maa TV Network channels

Deepa Balasubramanian Aug 14, 2014 8:08 AM

Tarundeep S Rana moves to Dr Reddy's Laboratories

Rana will be spearheading the strategy & brand building initiatives for the OTC business of Dr Reddy's in emerging markets of Latin America, Australia & New Zealand, ASEAN countries and the African region. He joins in from Hamdard Laboratories

Saloni Dutta Aug 14, 2014 8:06 AM

BMW India assigns media duties to Vizeum India

"We evaluated Vizeum on a live brief and found their overall approach, passion and enthusiasm suitable for the future ambitions of BMW India," said Frank Schloeder, Marketing Director, BMW India, on awarding the business to Vizeum

exchange4media Staff Aug 14, 2014 8:04 AM

Sony Six bags broadcasting rights for Champions Tennis League

The acquisition is part of Sony Six’s plans to bring diverse sports offerings to the viewers. The inaugural League will take place between November 17 and 26, 2014, and will be held in six cities across India

exchange4media Staff Aug 14, 2014 8:03 AM