Sony Six bags broadcasting rights for Champions Tennis League
The acquisition is part of Sony Six’s plans to bring diverse sports offerings to the viewers. The inaugural League will take place between November 17 and 26, 2014, and will be held in six cities across India
Sony Six has bagged the broadcasting rights for Champions Tennis League. The inaugural League will take place between November 17 and 26, 2014, and will be held in six cities across India. The League will witness national and international tennis talent with each team. All the games will be featured live and exclusive on Sony Six and Sony Six HD.
The Champions Tennis League will feature six-city based teams, who will play 12 matches over a eight-day period, with the matches kick-starting from November 17. The teams will be structured into two groups, each having three sides each, where they would play each other in a home and away format. The top team in each half play each other in the 13th match on the 10th day for the inaugural Champions Tennis League trophy.
On the announcement of the acquisition, NP Singh, CEO, MSM India said, “Introduction of Champions Tennis League will help redefine the Indian tennis market paradigm. This will be a landmark event that will put India on the global map of tennis, featuring some of the world’s greatest tennis stars playing right here in our country. We are excited about this partnership and believe that the tournament will be a perfect blend of tennis and entertainment that has never been seen in India.”
Vijay Amritraj, Chairman and Managing Director, Second Serve added here, “I am delighted that The Champions Tennis League in its inaugural edition will be seen on Sony Six and Sony Six HD. This would be first time that an event of this nature with top international players, men and women along with some wonderful legends will be seen in six cities across India. I am also proud to say that our Indian Davis Cup players will be alongside the international players, along with two Indian youngsters, a boy and a girl; who will be on the team to practice and gain experience travelling with these top players.”
Sony Six EVP & Business Head, Prasana Krishnan said, “We are delighted to have Champions Tennis League on board as this acquisition signifies yet another endeavour by Sony Six into bringing diverse sports offerings to the viewers. Champions Tennis League will be a treat for viewers as they will get to see the best of tennis action where international players and our national talent share the court. We believe that the League will not only give a fantastic viewing experience to the viewers, but also help young Indian talent to perform on a grand stage.”
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