Date-wise News
Amol Mohandas quits Allied Media

Amol Mohandas, Business Head - West & South, Allied Media has stepped down ending his six year stint with the agency

exchange4media Staff Dec 23, 2015 4:35 PM

Veteran PR professional and PRCI Chairman N.D Rajpal is no more

Rajpal with more than four decades of unbroken trail in PR, has made a deep impact in the PR movement in India and globally. He had the knack and capability to network and build bridges across diverse groups, diverse boundaries and opinion makers

exchange4media Staff Dec 23, 2015 4:16 PM

Aaj Tak reaches to over 100 Million Viewers for 4 weeks in a row

Aaj Tak is 5.5 times of the English News genre in terms of coverage and 24 times in terms of viewership

exchange4media Staff Dec 23, 2015 3:17 PM

TO THE NEW Digital appoints Vishal Gera as Vice-President, Technology services

Gera’s appointment aims to strengthen TO THE NEW Digital’s strategy, marketing and operations for its technology service line

exchange4media Staff Dec 23, 2015 2:29 PM

Bang in the Middle wins SH Group’s upcoming retail venture

SH Group’s upcoming retail venture will start with a range of chilled, processed and packaged chicken and over a period of time will also have eggs, fresh veggies and goats

exchange4media Staff Dec 23, 2015 12:29 PM

Increasing trend of 35 to 65 year old downloading social media apps: Deloitte Report

The highest traffic on mobile platform is drawn by the social media sites. A large section of the population in India is active on social media. Moreover, there is an increasing trend observed for the number of people in the age group of 35 to 65 years who are downloading apps for social media

exchange4media Staff Dec 23, 2015 9:47 AM

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff Dec 23, 2015 9:45 AM

Rewind 2015:Guest Column: Mitrajit Bhattacharya's Best Print Ads of 2015

Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya Dec 23, 2015 9:37 AM

It is time for the new generation of CCOs to take over: Tarun Rai

Tarun Rai, CEO J. Walter Thompson South Asia and the newly minted Chief Creative Officer Senthil Kumar on the new responsibility, the future strategy of J. Walter Thompson, the need for the new age CCO’s and more

Priyanka Mehra Dec 23, 2015 9:07 AM

Rewind 2015: E-commerce sector gives impetus to OOH ad spends in 2015

2015 was a good year for the outdoor advertising industry fuelled by the strong spends by neo-gen brands, especially from sectors like e-commerce that contributed significantly to the growth of the industry

exchange4media Staff Dec 23, 2015 8:40 AM

Increasing trend of 35 to 65 year old downloading social media apps: Deloitte Report

The highest traffic on mobile platform is drawn by the social media sites. A large section of the population in India is active on social media. Moreover, there is an increasing trend observed for the number of people in the age group of 35 to 65 years who are downloading apps for social media

exchange4media Staff Dec 23, 2015 8:38 AM

Rewind 2015:Guest Column: Mitrajit Bhattacharya's Best Print Ads of 2015

Mitrajit Bhattacharya President & Publisher, Chitralekha Group profiles the top ten print ad campaigns of 2015 that redefined brand positioning and creativity in many ways

Mitrajit Bhattacharya Dec 23, 2015 8:30 AM

Flying Cursor bags Digital Creative & Media duties of Sulekha.com

Flying Cursor has bagged the Digital, Creative and Media duties of Sulekha.com, which is India's largest and fastest growing digital platform, providing local services in 800+ categories to more than two million users every month

exchange4media Staff Dec 23, 2015 8:24 AM

Creative IQ bags product portfolio of Lakshmi Energy and Foods Ltd

As part of the creative mandate, Creative IQ will be responsible for conceptualization and design of the ATL and BTL campaigns for the entire product portfolio of Lakshmi Energy and Foods Ltd. and all its allied brands.

Abid Hasan Dec 23, 2015 8:22 AM

Dentsu Aegis Network launches The Story Lab in India; Sunil Kumaran joins as country head

The Story Lab (TSL), the specialist content agency from Dentsu Aegis Network, has expanded its footprint into India, Dentsu Aegis Network has roped in Sunil Kumaran to head TSL in India. Based out of Mumbai, Kumaran will be guided by Kartik Iyer who is the Executive Sponsor for TSL

exchange4media Staff Dec 23, 2015 8:15 AM