As media industry mourns the demise of Vinod Mehta, one of the most respected voices in the field of journalism, we present excerpts from an interview with him where he talks about how to keep the magazine relevant in the time of diminishing attention spans as well as a conversation on his autobiography 'Lucknow Boy'

exchange4media Staff Mar 9, 2015 10:04 AM

The agency has won creative and integrated brand duties for the launch of a new car in the B segment from Maruti Suzuki. The size of the business is estimated to be around Rs 100 crore

exchange4media Staff Mar 9, 2015 9:44 AM

LV Krishnan, CEO of TAM Media Research says he does not agree with the way industry bodies are approaching their members in the run-up to BARC’s beginning. He says TAM is finalizing plans to begin Cross-Media Measurement & Geo-focused TV Audience Measurement, and questions the very premise of the BARC vs TAM debate

Srabana Lahiri & Simran Sabherwal Mar 9, 2015 9:23 AM

Punit Goenka, MD & CEO of ZEEL, Chairman of BARC and Vice-President of the IBF Board, says all the checks and balances are in place for transparent governance and a robust ratings system

Srabana Lahiri & Simran Sabherwal Mar 9, 2015 9:13 AM

Industry sources confirm that four of the top media agencies have written to TAM to cancel subscription. This would be effective from March 31st

Priyanka Mehra Mar 9, 2015 9:04 AM

Peri, former President & Publisher of Outlook Group, pays tribute to Vinod Mehta, one of the most distinguished editors of our time

Maheshwer Peri Mar 9, 2015 9:01 AM

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?

Collin Furtado Mar 9, 2015 8:46 AM

Zee TV regained second spot in week 9 while Colors lost No.2 spot with dip in ratings from Comedy Nights with Kapil and other top shows

exchange4media Staff Mar 9, 2015 8:12 AM

With Holi and Women's Day falling on the same weekend, Holi seemed far less colorful this year compared to Women's Day when it came to sale promotions

Ankur Singh Mar 9, 2015 8:08 AM

The agency bags accolades for TOI's Farmer Suicide campaign. JWT Mumbai wins one CUP

exchange4media Staff Mar 9, 2015 8:05 AM

"Frank & direct in his opinions, Vinod Mehta will be remembered as a fine journalist & writer," tweets PM Narendra Modi on the passing away of veteran journalist and former Editor-In-Chief of Outlook Group, Vinod Mehta

exchange4media Staff Mar 9, 2015 8:02 AM